S 6 times!It's completely hot

Source: Red Star News

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According to the news of the Red Star Capital Bureau on June 16, the Hong Kong Stocks New Oriental Online (01797.HK) soared again today, and the market rose nearly 80%. As of press time, New Oriental Online reported at HK $ 27.95/share, up 68.78%, and in just 5 times the trading day has risen by more than 5 times. Since June, the cumulative increase in the stock price has exceeded 600%.

The rise of New Oriental Online is related to the popularity of the "Eastern Selection" of its live broadcast room.

Recently, Dong Yuhui, an anchor of the Terracotta Warriors and Horses of the Terracotta Warriors, claimed to be "Zhongguancun Jay Chou".

Screenshot of Dong Yuhui Live Room, the picture is previously reported

At around 14:15 on the 16th, the number of fans in the selection of live broadcast rooms in the East exceeded 10 million. On June 9th, the total number of fans just exceeded 1 million. On June 14, fans exceeded 4 million.

New Oriental Live Bringing the goods in the circle of friends has also triggered screen sharing:

"Early in the morning, I found that there were dozens of unread calls." On June 16, New Oriental anchor Dong Yuhui posted Weibo. "There are also private messages in Weibo, saying that corn and I have been on the hot search list again."

Earlier, when Dong Yuhui took goods in the live broadcast room, Geely Automobile (00175.HK) entered the market and brushed 7 carnival gifts in his live broadcast room. It is reported that the carnival is currently the most expensive live gift on Douyin, with a total value of about 20,000 yuan.

Later, Dong Yuhui shouted that Geely car bought rice for employees. A bag of rice was bought for them to let them feel the joy of life. Geely Automobile responded to this: "The rice has been bought, the rice cooker is ready", and expressed his gratitude to Teacher Dong for bringing the most cultural rice.

Regarding the interaction between Geely Automobile and Dong Yuhui, some netizens said that Geely Motors might have to find New Oriental to sell cars. Some people in the industry pointed out to the Red Star Capital Bureau that Geely's new Oriental interaction with the current righteousness is a good marketing method, which not only reflects the humanistic care of the enterprise, but also brings a certain heat and traffic.

Earlier reports:

New Oriental Live Broadcast Room Raising 1.5 million fans of 1.5 million

Someone shopping and someone attended class

After half a year of the broadcast, New Oriental's live broadcast room finally improved.

On June 10th,#6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6. The new trembling data shows that three days from June 9th to 11th, the East selected live broadcast room rose 1.51 million, and the transaction volume increased by 19.01 million yuan.

Data data showed that on June 11, the number of viewers in the East selected live room reached 12.746 million, and the GMV (total product transaction) was 2.1043 million yuan on that day, ranking 6th in the Douyin platform. Ten days ago, on June 1, the ranking of "Eastern Selection" was far from 229.

All of this must be attributed to the new way of New Oriental -bilingual live broadcast.

In the selection of the live broadcast room in the East, one side is the whiteboard full of English words, and on the other side is the products to be displayed, including steaks, laundry fluids, rice, and so on. The new Oriental anchor teachers will intersperate the product while introducing the products, interspersed Chinese English bilingual explanations, human geography, historical philosophy and other content.

Screenshot of Dong Yuhui Live Room, the picture is previously reported

Among the anchors, the most popular teacher is Dong Yuhui. He was originally a famous English teacher and head of the New Oriental Online Senior High School, and claimed to be "Zhongguancun Jay Chou".

In the live broadcast room in the live broadcast room, when he sold rice, he said, "I haven't taken you to see the white mountains and white snow. I haven't taken you to feel the breeze blowing in the field in October. The heavy bending down like a wise ears, I have not taken you to witness all this. But dear, I can let you taste such rice. "

When selling ham, he said: "It is the taste of wind, it is the taste of salt, and the magic and time of nature are marinated."

Such descriptions make consumers who are accustomed to "babies" and "minimum price" lament that New Oriental Teacher's end live broadcast is simply a "reduction of dimensionality." , I grew up buying a new oriental goods. "" This summer vacation, I want to weld the baby in this live room. "

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