Moutai's half -year joy: revenue of 57.6 billion, net profit 29.8 billion increased by about 20 %

The operating income was 57.617 billion yuan, an increase of 17.38%year -on -year; the net profit attributable to shareholders of listed companies was 29.794 billion yuan, an increase of 20.85%year -on -year. On the evening of August 2nd, Moutai, Guizhou, released the 2022 semi -annual report.

In this way, the preliminary accounting released before, the main economic indicators of Maotai maintained a double -digit growth in the first half of 2022, laying a solid foundation for the completion of the annual target tasks.

Although in the first half of 2022, in the face of the adverse effects of the epidemic, Maotai still "accelerated" more than 15%of the established goals with convincing semi -annual report data, using "big step forward" to highlight the development of Moutai's development. Leading the industry development under the epidemic to boost confidence.

Highlight 1: Moutai wine moves to 100 billion yuan, the competitiveness of sauce series wines accelerates

49.965 billion yuan, this is the revenue of Moutai in the first half of 2022. According to the estimation of "double half", Moutai is expected to become 100 billion yuan in 2022, which is also unique in global spiritual wine brands.

Compared with the same period of the first half of 2021 (42.949 billion yuan), Moutai's revenue increased by 7 billion yuan. Just 6 years ago, in 2016, Guizhou Moutai Wine Co., Ltd.'s annual revenue was only 38.862 billion yuan, and the revenue of Moutai in the first half of 2022 has chased the annual revenue of the company in 2017 58.218 billion yuan.

There are also Moutai sauce series wine. In the first half of 2022, the revenue of Moutai Sauce's series of wine was 7.598 billion yuan, an increase of more than 25%compared to the 6.06 billion yuan in the same period last year. Based on this, the Moutai Sauce Series wine is expected to achieve more than 15 billion yuan in revenue this year, and is accelerating into an important growth pole of Moutai.

The competitiveness of the Moutai sauce series wine has also been seen by the industry. In particular, Xinrui "Internet Red" and "Moutai 1935" have become popular products that are in short supply. After pulling the value of Moutai sauce series wine brand to more than 1,000 yuan, the future development space is broad.

"Moutai 1935 has opened up new high -end demand and new price tracks, and has obtained wide recognition in the industry. It will have full product competitiveness on the 1000+ yuan price belt and huge incremental space." Hainan institution general manager, China, China Lu Xianxun, executive director of the Wine Industry Association, believes that Maotai 1935 fills the price space between the Moutai sauce series wine and the flying Moutai wine, meets the needs of the consumer scenario of high -end business people, and further consolidates consumer cultivation work, enriches thousands of yuan in price bands. The lineup leads to high -end liquor.

The semi -annual report shows that the output of Moutai wine was 42,500 tons, and the production of alcoholic wines was 170,000 tons of alcohol. The production and quality of base wine remained stable.

Highlights 2: Sixth year net profit increased by more than 20%, and it has exceeded the whole year of 2017

It is also worth mentioning net profit. At 29.794 billion yuan, the net profit number of Guizhou Maotai in the first half of 2022 has exceeded the net profit of 27.079 billion yuan in 2017.

Compared with the same period last year, Guizhou Moutai's net profit achieved a 20.85%growth, creating the highest increase since 2020.

Some comments pointed out that since the first quarterly reported reports, the growth rate of net profit of Moutai in Guizhou has always exceeded the performance growth rate. Behind it is the comprehensive role of Guizhou Maotai through the comprehensive role of the channel system, price system and product system reform.

How to achieve two -digit growth of major economic indicators, Guizhou Maotai stated in the semi -annual report that in -depth implementation of the "Wuhe Marketing Law" and allowing marketing to reach a new level.

It is known that Guizhou Moutai coordinated and stabilized the reform of the marketing system, accelerated the optimization and upgrading of the product structure, and developed new products such as the young Moutai of the Tiger Year of the Tiger, the treasure Maotai, the Maotai 1935, and 100ML Flying Moutai. The market is showing a strong sales situation.

Guizhou Moutai also promoted the integration of solar terms culture and Moutai culture, carried out solar terms, and created "Xiao Mao" and "Mao Xiaoling" and other deep Moutai cultural logos, transforming cultural potential energy into development momentum.

In addition, the "Mao Fan Festival" in multiple areas of Moutai, Guizhou, has increased the integration of Moutai culture and regional culture. The new achievements of the "five -line" development will interpret the "beautiful era" and "beautiful life". The "seven -degree aesthetics", which is continuously developed, visits brothers' wine companies, advocates "beauty and beauty, beauty and the United States", and promote the construction of a beautiful competition ecosystem.

Highlights 3: Direct sales of 20.9 billion yuan hit a record high, i Moutai does not include tax revenue exceeding 4.4 billion yuan

At 20.949 billion yuan, the direct sales revenue of Guizhou Maotai in the first half of 2022 created a record high. During the same period of 2021, the direct sales revenue of Guizhou Moutai was only 9.504 billion yuan, which increased by more than 120%, which was only one step away from the direct sales revenue of 24.029 billion yuan in 2021.

From the perspective of Zhongtai Securities, Guizhou Moutai builds I Moutai is to enrich the direct -operated channels, enhance the strategic position of the series of wine, and tilt the marketing resources.

In the semi -annual report, Guizhou Moutai also mentioned I Moutai, "i Maotai digital marketing platform was officially launched to open a new channel for consumers to be fair, guaranteed, and conveniently purchase Moutai products. Successfully developing Moutai ice cream, the market response is enthusiastic."

More than 20 million users and more than 4 million daily lives. I Moutai has become a digital marketing platform with a high degree of attention in China's consumer goods industry. The semi -annual report shows that I Moutai has achieved a tax income of 4.416 billion yuan in alcohol.

For 100 days, Xiao Mao 100ml achieved online sales of over 500 million yuan in Moutai, and Moutai 1935 achieved a total of nearly 900 million yuan in online sales.

Highlight 4: New breakthroughs in energy conservation and emission reduction, full use of green power in 2023

The Guizhou Moutai semi -annual report has another particularly highlight, that is, energy conservation and reducing carbon emissions have made substantial progress. "Green Power" entered the Moutai financial report for the first time.

Lin Boqiang, a member of the National Energy Commission Energy Expert Consultation Committee and the dean of the China Energy Policy Research Institute of Xiamen University, once explained green power, which refers to the power obtained by the production process of zero carbon dioxide discharge (or approaching zero carbon dioxide emissions). "Green Power" mainly comes from clean energy, including solar energy, wind energy, and biomass energy. At present, my country's "green power" is mainly based on solar photovoltaic power generation and wind power.

The semi -annual report shows that Guizhou Maotai is promoting the adjustment of the energy structure and continuously carrying out green power replacement work. So far, the purchase of 8 million degrees green power certificate has been completed, which is equivalent to about 6975 tons of carbon dioxide, about 3.76 tons of sulfur dioxide, and nitrogen oxide approximately approximately 3.44 tons.

Guizhou Moutai revealed that it is currently carried out the green power certificate procurement of 50%and the fourth quarter in the third quarter of 2022 and the fourth quarter. It is expected to complete the 30 million -degree green power certificate procurement. It is planned to achieve 100%of the company's use of green power from 2023.

Green Line is one of the high -quality development roads in Moutai Moutai in Guizhou. Moutai focuses on building a "one base, one benchmark" construction requirement, and cooperates with the top domestic research institutions in China to launch ecological carrying capacity research, pollution governance capacity improvement, "three lives, three livelihoods The "space layout and other work, further clarify the direction path of the development of the Moutai green line, and build a community of life of" landscape, forest, and soil, ".

At the same time, Guizhou Moutai continued to consolidate the foundation of pollution prevention, conducts statistically analysis of drainage and drainage of the old factory area, and formed a balanced chart. Preliminary statistical analysis of the use of drainage in the Chinese area, promoting ecological environmental protection in an orderly manner, organizing and organizing activities such as "millions of ecological banks" New Year trees and Moutai Communist Qinglin planting trees, which further increased the greening area of ​​the plant area.

Regarding the production and operation work in the second half of the year, Moutai held a semi -annual working meeting to clearly proposes that it is necessary to closely focus on annual target tasks, strive for three quarters, and overcome the second half of the year to ensure the high -quality development of Moutai.

Huading Securities believes that Moutai, Guizhou Moutai, has played a role in Dinghai God Needle, with sufficient confirmation, and the company's internal management is more actively actively actively accelerated.

Brokers said that this year's Mid -Autumn Festival and National Day are relatively long, which is expected to bring more consumer scenarios. Judging from the current operating capabilities and decisions of the head wine company, while ensuring the completion of the goals throughout the year, it can also ensure balanced volume and price.

(This article does not constitute any investment suggestions. The content of the information disclosure is subject to the company's announcement. Investors operate according to this, the risk is on its own.)

Daily Economic News

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