Under multiple benefits, the domestic prefabricated vegetable industry is producing and selling inherent advantages such as the industrial chain of Sichuan.

With the normalization of the epidemic prevention and control, the "lazy economy" has gradually emerged, and the prefabricated track track has continued to expand in recent years.

According to the "Analysis Report of China's Pre -Making Cream Industry" released by Ai Media Consultation, the size of the domestic prefabricated market in 2021 was 345.9 billion yuan, which is expected to maintain a compound annual growth rate of 20%. In 2023, the market size exceeds 500 billion yuan. The industry basically forms consensus, and prefabricated dishes are expected to become a trillion -dollar market in 2050. The prefabricated vegetable industry has therefore attracted many listed companies and various capitals.

Many people in the industry told the reporter of "Daily Economic News" that the policy -side promotion, the favor of capital, the popularity of the industry, and the gradual acceptance of the consumer side. China's prefabricated dishes have entered the nodes of two prosperous production and sales. At the same time, Sichuan, which has many condiments and auxiliary ingredients companies, has relatively innate opportunities and advantages in the national prefabricated vegetable industry.

The industry should develop into industrialization, scale, and standardization in the future

JD 618 data shows that in 2022, the turnover of the "prefabricated dishes" of young people after the 95th increased by 95.8%year -on -year. There are currently more than 5,000 prefabricated dishes in Jingdong Supermarket. In 2021, the transaction turnover of the dishes increased by 156%year -on -year.

As of August 1, there were 34 concepts of Oriental Fortune prefabricated dishes. Including the new hope (SZ000876, the stock price of 15.26 yuan, a market value of 68.75 billion yuan), the Guolian aquatic production (SZ300094, the stock price of 5.01 yuan, a market value of 4.571 billion yuan), Longda Food (SZ002726, 9.58 yuan, and a market value of 10.37 billion yuan).

At the same time, the fiery track also attracted the favor of capital. According to the relevant platform data released by Xinhua News Agency, from 2013 to the end of June this year, a total of 72 investment and financing incidents occurred in the prefabricated track. There are 12 financing tracks in the prefabricated vegetable track in 2020, and 12 have been from 2021.

However, the industry is still in the stage of basic development, and absolute large -scale enterprises have not yet appeared.

On August 1st, Yu Fenglong, executive deputy secretary -general of the China Federation Food Materials Branch, told the reporter of the Daily Economic News: "Whether it is a large factory or the basic production and processing of ingredients, the enterprises of the tracks of all parties are surging. Entering this field. But prefabricated dishes are currently a relatively basic development stage, and it is impossible to qualitative who is the leading enterprise. "

Report data released by the Sichuan Prefabricated Vegetable Industry Alliance shows that 93.7%of Chinese prefabricated food consumers will give priority to the brand to buy; the top three brands that consumers know are: Zhengda (46.2%), Anjing (38.6%), Sanquan (32.5%).

And this also leads to the current definition of prefabricated dishes in the industry. The professor Che Zhenming, a professor at Xihua University, said in an interview with the reporter of the Daily Economic News: "The purpose of prefabricated dishes is to use semi -finished products or dishes to produce dishes or dishes with industrialized, standardized, and large -scale means. The liberation of kitchen labor is liberated, and all industries use industrialization, standardization, and large -scale replacement of artificial art of history and the general trend. This is wrong. "

Che Zhenming further said: "Any dish is not as fresh as fresh, and the catering industry will never be replaced. Prefabricated vegetable companies must have industrialization and industrial chain thinking. The real prefabricated dishes are pursuing large items, just like condiments, just like condiments. It is not all the production of oil and salt sauce and vinegar. Pre -vegetable companies should make big refinement, not pursuing a large table of food. "

Zhu Danpeng, vice chairman of the Guangdong Food Safety Promotion Association, agreed with the above views in an interview with reporters. He added: "The core competitiveness of the enterprise for prefabricated dishes is the completeness and matching of the industrial chain; the second is the viscosity and service system with consumers; the third is the selection of the track, the selection of the track, and The choice of vegetables and categories; fourth, is the stability of quality; the fifth is the establishment of the central factory; the last point and the most important point are the guarantee of food safety. Core competitiveness of dimension. "

Photo source: Photo Network -501102064

Sichuan prefabricated dishes have congenital advantages

As a big cuisine in China, Sichuan cuisine has a unique advantage in the development of the prefabricated vegetable industry in China.

The "China Catering Chain Industry Report in 2021" shows that the Sichuan cuisine dining market is about 500 billion yuan. Hot pot is the largest market size in all Chinese restaurants, and Sichuan cuisine ranks second among all categories.

Che Zhenming analyzed: "First, Sichuan has the cultural heritage of Sichuan cuisine, which is a very large advantage; second, Sichuan is a large province of pigs, vegetables, and bamboo shoots. In the province, there are Sichuan cuisine series represented by Douban Douban.

In this regard, Yu Fenglong also said that there are many companies in Sichuan for prefabricated food auxiliary ingredients. This industrial cluster has a stronger advantage in the production system of prefabricated dishes.

According to the relevant data of the National Bureau of Statistics, in 2021, Sichuan, Hunan, and Henan provinces were 63.15 million, 61.22 million, and 58.02 million pigs, ranking among the top three in the country. In 2020, Sichuan's vegetable output reached 48.134 million tons, in the top four in the country. In addition, Sichuan has many industrial chain companies such as new hope, Douban Douban, Sky Food (SH603317, a stock price of 25.20 yuan, and a market value of 19.2 billion yuan). As of now, there are nearly 700 prefabricated vegetable manufacturers in Sichuan, and the output value has achieved about 70 billion yuan in 2021. It is estimated that by 2025, the scale of Sichuan's prefabricated vegetable industry will reach about 100 billion yuan.

Zhu Danpeng said: "After we follow -up analysis and summary, I found that the participation of Sichuan -Chongqing and Hunan cuisine in prefabricated dishes is the highest, and the taste of taste and fragrance is the highest. It is quite optimistic. Relying on Sichuan cuisine, Sichuan tunes, Sichuan wine, and Sichuan prefabricated vegetables, I think the food industry in Sichuan should usher in a new wave of growth engines. "

In 2017, Sichuan had "Sichuan Sichuan Cuishay Industrial Technology Roadmap" in Sichuan Province. In 2018, in order to solve the problems of Sichuan cuisine "unable to standardize and the quality of the store", the General Office of the Sichuan Provincial People's Government issued "Sichuan Province Promoting Sichuan cuisine for three years of action", which clearly promotes the "going global" of Sichuan cuisine catering companies and encourages encouragement Sichuan cuisine auxiliary materials enterprise has international standards for the benchmark, improve product quality, and improve market share.

Daily Economic News

- END -