Consumer vouchers are coming to the outskirts of Beijing's accommodation fire

"The accommodation consumption voucher in the suburbs of Beijing is too hot. My family and I have kept the mobile phone and robbed it. I grabbed it." Zhan Shenlin, who was working in Beijing International Trade, used the hotel to book a hotel, "Near 5 Folding discounts are really cost -effective. I want to take my family to the suburbs and play well. "

It is understood that in order to meet the needs of citizens and tourists in the summer suburbs of leisure tourism, recently, the Beijing Culture and Tourism Bureau launched the "Beijing Micro Holidays Play in the Summer of Beijing". And small programs to consumers with consumer consumer coupons. Consumer coupons can book hotels and rural homestays in 10 suburbs in Beijing.

According to the relevant person in charge of the Beijing Cultural and Tourism Bureau, the issuance of accommodation coupons for the Beijing suburban accommodation was to implement the "Specific Measures on Assisting Enterprises to Promote Consumption to Accelerate Consumption" jointly issued by the eight departments of Beijing as soon as possible. The use time for consumer vouchers is set up from July 10th to September 30th every Sunday to Thursday. , Go to the suburbs of Beijing to taste food, appreciate the beauty, and feel the charm of the suburbs.

Beijing's issuing consumer coupons for Beijing suburbs allow consumers to accumulate cultural tourism consumption demand rapidly. Only 51 seconds after the consumer coupon of Beijing's suburbs was launched. Wherever the platform went to, the first order was received by the consumer coupon booking. One hour after the consumption coupon of Beijing's suburban accommodation was launched, the search volume of the Beijing Jiao Hotel to the platform increased by 21 times the previous period. From the perspective of the reservation volume, within one hour of the Qunar Platform Consumer Consumer Consumer Voucher, the reservation volume in Miyun District increased by 8 times the previous period.

At the same time, the majority of homestay practitioners praised the accommodation coupons of Beijing's suburbs. Bai Jinxing, Secretary -General of the Beijing Tourism Industry Association Homestay Branch, said that entering the summer, the reservation of the Beijing suburban homestays continues to heat up. The issuance of consumer vouchers is like a combustion agent, which will effectively boost confidence in the development of the homestay industry and further stimulate market consumption potential. In the next step, the association will integrate resources and help the hostel units to make good use of relevant bailout policies to promote the development of the industry.

"A single order for the consumer coupon for accommodation of Beijing is 50%off, with a maximum subsidy of 1,000 yuan. Driven by consumer vouchers, our recent views and orders have continued to increase. The guest rooms in August have reservations for about 30%to 40%. "Sir's yard" operating manager Mo Haiyu introduced that he will take this as an opportunity to support the launch of the "one family" plan, as well as summer activities such as picking, water glorious war, and DIY manual to provide a new experience for citizens and tourists.

Entering the old friend of Miyun District Laoyou Ji Garden B & B, the flower and grass courtyards of the century -old house are shining. More than a dozen rooms with different design themes have their own characteristics. Citizens and tourists gather together to enjoy the fun of summer. Liang Qing, the principal of the homestay, said: "Consumer coupons directly drive the homestay consumption. At present, our occupancy rate has doubled compared with the previous."

"The issuance of this consumer coupon can be said to be rainy in time." Deng Hainan, founder of Shengshui Lianting B & B, Beijing, said, "The consumer coupon of the Beijing suburbs is specifically for reservation on Sunday to Thursday. The industry's real support and help. "

In addition to driving the consumption of Beijing's homestay, the accommodation consumer coupons in the suburbs of Beijing also have a significant role in reservation for tickets for surrounding scenic spots. Data from Qunar's platform shows that search popularity in Scenic Area such as Miyun Gu Beishui Town, Changping Thirteen Tomb Scenic Area, Huairoulong Qingxia, Tongzhou Universal Film City, and Grand Canal cruise ship increased sharply.

"How to take the consumer coupon of Beijing's suburbs as an opportunity to continue the hot summer market and help the industry's recovery development is the current solution." Song Yangyang, deputy dean of the Institute of Creative Industry and Technology, Renmin University of China, believes that "the distribution of accommodation consumption in the suburbs of Beijing The coupon is an innovative measure to seize the tourist market recovery window period. It will quickly increase consumer tourism enthusiasm, boost the confidence of the market entity, and inject strong forces for the strong recovery of Beijing tourism. Related homestays should take the opportunity to issue consumer coupons and actively support the supporting facilities. Introduce more preferential measures to detonate the summer accommodation market with greater efforts and attractiveness, and do a good job of upgrading accommodation services. "

"As a short -term promotional method for summer tourism, the distribution of accommodation coupons in the suburbs of Beijing, which has significantly stimulated the willingness of tourists to travel, guide consumption direction and structure, and promote the recovery of tourism recovery in the suburbs." Director Gu Huimin suggested that "Jingjiao Hotel and B & B and other cultural tourism units should seize the critical period of summer tourism, continue to promote new tourism, improve the tourism supply system, and launch attractive and competitive tourism products for different tourists. 'In the context of policy, cultural tourism enterprises should study and educate the law, develop tourism products such as popular science research with distinctive creativity and highlighting educational value. At the same time, we will conscientiously do the prevention and control of the epidemic and comprehensively improve the level of tourism safety and hygiene. "

The relevant person in charge of the Beijing Cultural and Tourism Bureau said that in the next step, it will organize a series of literary tourism consumption activities, organize supporting activities such as summer Yanqing, leisure and dense clouds, and wine tasting, and launch the top ten micro -vacation destinations in Beijing. At the same time, do a good job of tourism insurance services in the suburbs, create good operating conditions for small and medium -sized tourism enterprises, etc., and help them improve their ability to resist risks. (Author: China Tourism News Wei Biao; Editor: Yang Shuo)

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