Henan Zhoukou: The beauty industry rises rapidly in Luyi

Zhoukou Daily · Zhou Dao client reporter Hou Kuang Defense Text/Picture

Workers are working in the beauty industry workshop

"The world's tail hair looks at China, and the Chinese tail hair looks at Luyi." This is the reputation of Laozi's hometown in the domestic tailburning industry for many years.

In the domestic makeup brush raw material market, Zhoukou Luyi has the absolute right to speak, because 95%of domestic animal hair and 85%of artificial fiber hair are produced here.

One day in the midsummer, the sun was roasted. The reporter walked into Luyi County Zhongjun Beauty Industry Co., Ltd. for an interview. The company's makeup brush products have begun to produce. Beauty production equipment has basically completed the installation and commissioning. The company's office building, dormitory building, and plant have been completed.

"The total investment of the project is 1.05 billion yuan, 20 million sets of makeup brushes, 50 million sets of skin care and makeup cosmetics, an annual output value of 3 billion yuan, a profit and tax of 240 million yuan, driving more than 3,000 employment." Niu Xiangyu, the company's head, said After all the projects are completed and put into operation, they can produce lipstick, powder, eye shadow, beauty tools and other entire industrial chain makeup products, prompting various types of beauty industry elements to gather in the makeup and brush industrial parks of Luyi County, forming an international standard environmental protection system. Ten billion -level characteristic industrial clusters.

In recent years, Luyi County has been based on reality, grasped its advantages, carefully cultivated the makeup and brush industry as an important starting point for developing the county economy, and introduced to encourage policies to attract talents to return home. Chain, leading the transformation and upgrading of the industry, not only drives the masses to increase their income and become rich, but also injects infinite vitality and vitality into local economic development.

The tail hair industry rises to the wind

Time dates back to the early 1980s. At that time, there were many people raising sheep in Luyi, and many villages had slaughterhouses, and a large number of wool was abandoned as garbage. The relatives of the Luyi people Xie Guoyin worked at the tail hair factory in Tianjin. Occasionally, Xie Guoyin discovered a business opportunity: there are so many abandoned sheep tail hair in their hometown, collect them for processing, and can be resold to the tail hair factory at a high price. After that, Xie Guoyin made the first tail hair business in Luyi. Soon, he established a wool processing plant.

The Tongcun people can earn money when they look at the tail hair, and they are scrambling into the tail hair processing industry. Due to the low threshold and technical requirements, the tail hair processing workshop in Luyi County has developed rapidly, with nearly 3,000 peaks and more than 40,000 employees.

The masters divide the wool into a dozen types according to different purposes. After picking, washing, combing, scattered, packaging and other links, they were sold in Japan and South Korea. The annual processing tail hair was 20,000 tons and an output value of 1 billion yuan. In this way, Luyi's tail hair processing industry is as big as snowballs, and it has a great influence in the domestic market.

However, due to the low added value of the product and thin profits, by 2000, because they only sell raw materials or do foundry for big -name, ignore their own brand construction, there are fewer and fewer employees in Luyiwei's hair processing industry. By 2008, nearly 70 % of the tail hair plus workshop in Luyi County closed down.

In the early 1990s, in order to further expand the tail hair market, a group of Luyi people who were brave and challenged began to rush south and successively opened more than 1,600 tail hair processing plants across the country. Essence Many migrant workers have been processed by foreign cosmetics companies to become entrepreneurs who master the core technology of makeup brushes. The tail hair brush has also become a distinctive advantage in Luyi County.

If the makeup brush industry wants to develop well, it must take a road of innovation. Since 2015, Luyi County has seized the opportunity to transfer the coastal labor -intensive industries to the central and western regions. The main leaders of the county personally took the lead and set up a return to the hometown to start a business investment group. The development of the words encourages them to return to their hometowns to start a business. At the same time, actively optimize the business environment, and continuously relieves difficulties for enterprises that return home to start a business.

Cited back to talent to start a business again

Under the attraction of various preferential policies in hometown, these entrepreneurs who have founded business outside have been excited.

Ding Wenju is one of the first batch of returning entrepreneurial entrepreneurs. At the beginning of 2016, the Luyi County Party Committee and the County Government went to China Merchants in Zhejiang Province. Ding Wenju, who was successful in entrepreneurship, was invited to participate in the promotion meeting. After a detailed understanding of the investment policy and investment environment of his hometown, at the end of 2016, Ding Wenju took his determination to start a business in his hometown. He returned to Luyi and founded Henan Daxin Makeup with limited companies (hereinafter referred to as "Daxin Makeup").

Qin Yingcheng also returned to his hometown to start a business in this context. He used to operate tail hair processing enterprises in Hebei Province before. After his hometown launched a preferential policy of returning home, Qin Yingcheng decided to move the enterprise back to Luyi for development and set up Henan Zhengyi Industrial Co., Ltd. (hereinafter referred to as "Zhengyi"). Quick lane. At present, he has three tail -made brush companies with annual sales of more than 200 million yuan. "Returning to the countryside has been supported by the relevant departments of the county party committee and county government. The factory has been smoothly run. From simple combing wool to now make high -end makeup brushes, from the end of the industrial chain to the top, from supporting family lives to earning foreign exchange, we Qin Yingcheng said in an interview to make 'small crafts'. "Qin Yingcheng said.

For the recruiting makeup brush enterprises, Luyi County launched a series of "nesting" measures to escort the whole process, so that the fellow villagers are peaceful and comfortable. The county takes out 50 million yuan each year as a return to the hometown entrepreneurial development fund to solve the financing problem of the fellow villagers. In addition, the maximum amount of migrant workers can apply for a entrepreneurial guarantee loan amount to 200,000 yuan; Industrial parks, create a well -equipped makeup town with infrastructure; optimize land configuration to meet the needs of small and medium -sized enterprises; establish a "tail hair offering" for the makeup brush industry, and "one -stop" settlement for various procedures. According to statistics, as of now, there are nearly 140 tail hair makeup brush enterprises in Luyi County that have settled in the industrial cluster area, which has driven more than 1,000 main industrial operations in the county, and has attracted more than 18,000 technical technical workers in the country. More than 50,000 local employment has been absorbed, and a total of more than 90,000 people returned to their hometowns to start business and local employment.

Casting brand upgrade product

Product quality is the foundation of the enterprise based on the market. In May 2018, "Daxin Makeup" finally took over the first order of South Korean customers after many times to the product "Thousands of Hammer". In June, he took the lead in forming a makeup brush and cotton pad research technical institute with Henan Vocational and Technical College. In August, the first gratifying R & D result- "ivory white makeup brush" was harvested, and it was awarded a national makeup brush design patent. Subsequently, a number of practical new patents were obtained. It has established business exchanges with customers from South Korea, Japan, Canada, Spain, Germany, France and other countries, with annual export sales of more than 60 million yuan.

At present, "Daxin Makeup" is an excellent enterprise in Luyi County's return home to start a business. It has 105 employees and can produce 5 million sets of makeup packages and 10 million beautiful makeup puff each year. New "enterprises, high -tech enterprises. "We plan to increase R & D efforts, use new materials to occupy the forefront of the market, enhance the company's brand awareness, and strive to enter the international drugstore market for 3 to 5 years, ranking among the international first -tier brands." Xing Hongwei said.

At the same time, the strong "Zhengyi" has also embarked on the road of independent innovation that continues to adapt to the new era. "In order to build an independent brand and conform to the online marketing model, we have formed an e -commerce team and opened online sales channels such as Taobao and Pinduoduo." Qin Yingcheng said that "Zhengyi" currently has 6 independent trademarks, and the line realizes the line in 2020 in 2020 The sales of 32 million yuan, during the epidemic, made up for the shortcomings of the traditional foreign trade sales model, ensuring that the company's established goals were achieved.

Today, Luyi County's makeup brush industry has achieved independent brands, product upgrades, and industrial chain extensions. The annual output of 150 million units of various makeup brush products, annual sales exceeding 13 billion yuan, and exports of 4.3 billion yuan. In addition, Luyi County also formulated provincial local standards for makeup brushes, prepared the national makeup brush quality testing center, and provided the full service quality inspection and inspection of makeup brush enterprises in the county.

On March 9 this year, after the review and acceptance of the evaluation team of the China Light Industry Federation and the experts of the China Daily Miscellaneous Industry Association, Luyi County was once again awarded the title of "Hometown of Chinese Makeup Brushing" and upgraded to "the city of Chinese makeup brushes". In order to expand the scale of the beauty industry, Luyi County is currently stepping up the construction of a unique industrial science and technology innovation town. "Lei Chu" first settled in.

"Makeup brush is just the front end of the entire beauty product or makeup product. We have changed our concepts and put into action. We want to use makeup brushes to extend down, make makeup and beauty, and extend the industrial chain." Li Gang, secretary of the Luyi County Party Committee, said, In the future, Luyi County will continue to rely on leading enterprises to focus on the research and development of high -precision products, launch "specialized new" upgrade products, attract relevant supporting industries, implement a gathering layout, standardized management, do long industry chain, bigger to enlarge Industry groups, comprehensively promote the high -quality development of Luyi beauty industry.

I believe that in the near future, an upgraded version of "China Beauty Industry Cluster" will rise rapidly in Luyi.

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