The price increase of iPhone14 suddenly stopped?Why do Apple, who suddenly gave up the price increase?

Not long ago, the news of the price increase of Apple's new machine iPhone14 once triggered a heated discussion in the market. At this time, the price increase of iPhone14 was suddenly stopped. Many people were asking whether this Cook was guilty? Why is the price increase suddenly stopped? What should I think of Apple's gameplay? How can we analyze the repetitive logic of iPhone14?

1. The price increase of iPhone14 suddenly stopped?

According to Zhongguancun Online, according to previous reports, the Apple Plan's iPhone 14 series rose about $ 100, because the iPhone 14 Pro adopted a new mold and the cost of mobile phone manufacturing affected by global cores. According to foreign media news today, Apple is planning to cancel the comprehensive price increase plan because it is foolproof in terms of sales.

According to the practice, after the release of Apple's new iPhone14 series, the iPhone13 will be reduced by $ 100 to continue to sell and clean up the inventory. If rumors are true, the starting price of the entire iPhone 13 series is 5,199 yuan, and the iPhone 14's entry -level 6.1 inches will also be the same starting price.

Comprehensive new machine news, Apple iPhone14 will have some upgrades, such as memory iPhone 14 and iPhone 14 MAX equipped with LPDDR4X memory. The two of the PRO version will be upgraded to the new generation of LPDDR5 to improve performance and reduce power consumption; In addition, the iPhone14 Pro Max will be upgraded to a 48 -megapixel wide -angle lens.

In terms of chips, Apple may break the tradition this year. The iPhone 14 chip will be the same as the iPhone 13 series, that is, the 6.1 -inch iPhone 14 and 6.7 -inch iPhone 14 MAX will continue to use the A15 chip.

Second, what do Apple, who suddenly gave up the price increase?

We see that Apple's new model suddenly abandon the price increase, and many people will be surprised. Didn't it say that Apple is going to increase the price? Why did you choose to give up suddenly at this time?

First of all, let's think about it carefully. Although Apple suddenly abandoned the price at this time, it was unexpectedly reasonable. What we saw is the current mobile phone market. In fact, we all face tremendous pressure. The problem that does not go out, although Apple is relatively small in this regard, it is the so -called ovulation under the so -called underworld. Even Apple mobile phones are facing huge market pressure, so in such a big background, if Apple mobile phones adopt a strategy of raising price increases, it is likely to face huge market pressure before, and even the overall sales volume will occur. Before the serious downturn, the market share that Apple mobile phones were hard to grab back through the price reduction were likely to be lost in a short period of time. The purpose of this choice is to maintain the market share of Apple.

Secondly, what we see is that for the current Apple, trying to improve our market influence is what Apple needs to do most. Although the price increase on the surface, it can improve Apple's profit level, but in fact It is easy for other competitors to take advantage of the opportunity to take advantage of the advantages of cost -effectiveness to continuously snatch the market of Apple. In fact, everyone has discovered the current problem faced by the entire capital market. This is the performance advantage of the mobile phone market. More and more mobile phones are facing more serious market performance. Because most people use mobile phones, maybe only the storage space is not enough, but most of the other properties are in a state that can not be used so much, so it is very possible for many people to not change the phone in a short time. Normally, and the current flagship mobile phone is getting more and more expensive, and everyone's impulse to change mobile phones is also suppressed, so the end result is that if a mobile phone company rises price increases, it is likely to lose its original market.

Third, for the current Apple, the price strategy is actually a relatively simple strategy, but what Apple may need to do more is to improve the advantages of other aspects, and we see that the current iPhone14 chip will actually and the 13 series in the 13 series. The same chip is the same, which directly means that the cost of iPhone14 is not as high as everyone imagined. On the one hand, the overall cost is controllable, and on the other hand, it is to maintain the stability of its own market share. It is normal for Apple to choose not to increase the price. For the current market, Apple must consider how to make your high price still be accepted by consumers. This may be a problem that Apple must find a solution.

- END -