This is the national treasure gold!

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On July 30, the "National Treasure Gold" series of new products jointly launched by China Gold Gold and China Cultural Relics Exchange Center was listed on the market. The press conference was held in China's Golden Beijing flagship store. This series of products selected the historical relics of major museums as the prototype, drawing design inspiration, and interpreting the excellent traditional Chinese culture with gold as a carrier.

Chen Xiongwei, Secretary of the Party Committee and Chairman of China Gold Group Gold Jewelry Co., Ltd., Liu Weiming, Deputy Secretary of the Party Committee and General Manager, Tan Ping, Secretary of the Party Committee and Director of the China Cultural Relics Exchange Center, Chen Lihua, former deputy dean of the Palace Museum, and other leaders, experts and scholars Dozens of guests such as media reporters have witnessed the official release of new products of the "National Treasure Gold" series. The press conference passed the Chinese Gold Newspaper China Gold Jewelry Video, China Gold Network Video, and China Gold News Video.

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Chinese Gold Jewelry | Text

Liu Weiming, deputy secretary and general manager of China Gold Group Gold Jewelry Co., Ltd.

Liu Weiming said that China's gold has always been focusing on the development of cultural products, assume the responsibility of central enterprises, combines gold jewelry with traditional Chinese culture, and is a carrier of culture. The cooperation with the China Cultural Relics Exchange Center is an important attempt to deeply dig traditional culture and enrich product connotation.

Tan Ping, Secretary of the Party Committee and Director of the China Cultural Relics Exchange Center

Tan Ping said that we must let the cultural relics truly "live", and through continuously developing more creative products with high cultural added value and representing China's excellent traditional culture, people can directly touch and experience Chinese culture in person, in order to be better in order to be better in order to be better in order to be better. Digging and inheriting traditional Chinese culture and promoting the revival of traditional culture.

Chen Lihua, former deputy dean of the Palace Museum

Chen Lihua said that the museum is an important carrier of traditional culture, condensing the wisdom and creativity of the Chinese. Behind each of its cultural relics is a testimony of history, which also reflects the long history of Chinese civilization. How to dig out and inherit the spiritual wealth contained in it is a question that we have been thinking about.

Chinese gold product designer Chen Daoxi

Chinese gold product designer Chen Daoxi detailed the creativity of the "National Treasure Gold" series of products from multiple perspectives.

Ancient style dance performance

The ancient style dance performances at the event attracted many customers to stop and watch, and some Hanfu experts went to the store to check in, so that the participants seemed to cross the ancient times. In such an immersive atmosphere, the exquisite "national treasure gold" products are presented in the counter, bringing a retro and elegant and fresh unique experience. The interactive links of various forms of product experience and awards and answers have responded enthusiastically at the scene.

"National Treasure Gold" series products

The "National Treasure Gold" series, as the first collaboration of the Chinese Gold Gold and the China Cultural Relics Exchange Center, combines the cultural heritage, spiritual core and the demands of modern people left by the ancestors of China, and gives gold a deeper cultural connotation and allowed to make gold and let the cultural connotation be given. Gold jewelry becomes a carrier of the excellent traditional culture of the Chinese nation while meeting the aesthetic needs.

As a listed state -owned enterprise, China Gold insists on fulfilling the social responsibility of central enterprises, and always adheres to the service concept of "gold for the people and sending a blessing family". Tell Chinese stories with gold products.

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