The "Brand Digital Transformation" Exchange Conference and "Hunan Digital Business Development Research Report" conference was successfully called at Hunan University of Commerce

Huasheng Online News (Wen Tu/Liu De) helps the company's brand digital transformation and comprehensively empower brand marketing and decision -making. On the afternoon of July 29, the "Brand Digital Transformation" Exchange Conference and "Hunan Digital Business Development Research Report" jointly sponsored by Hunan Electronic Commerce Association, Hunan Business Vocational and Technical College, Ai Shan Angel Group The college was successfully held. The event mainly focuses on two themes. One is to share, analyze and release the first "Hunan Digital Business Development Research Report" in Hunan, and the other is to exchange and explore how the brand's digital operation and management in the micro -era of the brand.

Participants participating in the exchange meeting include Li Zhanzhen, former director of the Hunan Provincial School of Business Vocational and Technical, Li Zhenzhen, former director of the Expert Committee of the Hunan Electronic Commerce Association; Zhang Qianyong, Secretary -General of the Hunan Provincial Council; Expert Committee expert Zeng Ming, professor of economics at Hunan University of Technology, Tang Hongtao, expert committee of Hunan Electronic Commerce Association Expert Committee; Wang Junhui, general manager of Tencent "Penguin Hui Bu", Zhang Fan, president of Hunan Electronic Commerce Association, Peng Mei Renzhong, the person in charge of the military power and brand Hunan plan, Tang Xionghui, the executive vice president of the person in charge of the Hunan Electronic Commerce Association and the secretary of the party branch; Fan Jiajun, president of the Hunan Smart Home Industry Association, Zou Liwei, President of the Hunan Gift Association, and He Qi, Secretary -General, Mountain; Yang Zhiqing, president of the Hunan Provincial Foreign Promotion Association, Changsha Tourism Association; Li Jinlong, chairman of the Hunan Provincial Interior Decoration Association, Li Lang, President of the Hunan Provincial Interior Environment Purification Industry Association, and Cao Fuquan, Secretary -General of the Hunan Ecological Agricultural Federation. Yitian, president of the Changsha Entrepreneurship Service Association; consultant of the Hunan Provincial Enterprise Science and Technology Association, Wang Chunfang (professor) of Sinopec Chairman Researcher, and member units of Hunan Electronic Commerce Association. The meeting was chaired by Zhang Xinliang, executive chairman of the Hunan Electronic Commerce Association.

At the meeting, in his speech, Li Dingzhen first introduced the relevant situation of the college's agricultural characteristics, the construction of rural revitalization, solving rural trade and agriculture issues, and eliminating farmers' increasing income and income. Li Dingzhen also said that a series of services carried out by the association are serving national strategic development policies and helping Hunan Province's "three highs and four new" development strategies.

It is understood that the "Hunan Digital Business Development Research Report" was jointly established by Hunan Electronic Commerce Association, Hunan Provincial Commercial Economic Society, Hunan Vocational and Technical College, Hunan Agricultural University Business School, and Hunan University of Technology The Digital Business Research Center conducts research and discussion of the development of digital business in Hunan from three aspects: theoretical, macro development, and corporate practice. It has jointly initiated the writing of the "Hunan Digital Business Development Research Report" with various member units. After more than two years of research, writing and polishing.

"Enterprises are the core of digital development." Tang Hongtao said in interpretation of the "Research Report of the Hunan Digital Business Development Research Report" that the book is divided into three chapters: the theoretical articles analyze the development history, main technologies and digital technologies to business activities of digital business. The influence of; practice analyzes the macro development environment, development status and development strategies adopted by Hunan's digital business; corporate cases have collected and organized the theoretical and practical results of the representative enterprise business operations of emerging industries and traditional industries in Hunan and traditional industries. The real application of Hunan digital business development. Tang Hongtao also introduced the preliminary planning and vision of the next "Hunan Digital Business Development Research Report", and will be presented with 4 blocks to highlight the comprehensiveness of cases and data. And application; give full play to the academic resource advantages of the college to achieve digital information sharing and conduct in -depth cooperation.

Brand digital operation is the brand based on the data platform, effectively operates the digital operation of consumer assets, and empowers the brand's marketing and decision -making. In the sharing session of the enterprise, Xu Lei, the Aishan Angel Health Management Group of Hunan Province, shared the successful case of digital transformation of Aishan Angel Health Management Group. From the digital transformation module, provide temperature services with temperature; to the realization of digital portraits in the global, help customers find accurate customers quickly.

In his speech, Wang Junhui, general manager of Hunan, "Penguin Hui,", used Tencent's actual cases to share the brand digital transformation and digital marketing.

Yin Youwei, a senior manager of the marketing of the Golden Bridge area of ​​Dahan Group, shared the "Time Dividends of the Xiangjiang New District".

At the end of the meeting, in the guests discussed the issue of exchanges, the presidents of various associations spoke one after another to share their understanding and lessons of the brand's digital transformation; they said that the digital operation of the brand can obtain more data volume of the brand consumers, so that the brand has data to have data Decision support, when carrying out brand marketing decision -making, "has the same basis", let companies know where consumers are, and brand marketing promotion should be used to attract consumers. President Zhang Fan said in the summary of the exchange meeting.

During the period, Zhang Fan, executive chairman of the Hunan Electronic Commerce Association, announced the official release of the "Hunan Digital Business Development Research Report" and took a group photo with the experts of the editorial committee, the leaders of the association, and the head of the enterprise.

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