Shanghai coffee culture is coming -century -old coffee incense will come to Haipai cavity again

"For a century, the coffee culture of long -lasting coffee has been integrated with Shanghai's historical memory, becoming an important carrier of Haipai culture. Shanghai has also become the largest cities in the world. The rapid development of Norva Coffee is inseparable from Shanghai. The coffee culture, the Shanghai spirit of Haina Baichuan is our solid foundation. "Guo Xingjun, the founder of Nuova Coffee, shared with the leaders of the Propaganda Department of the Municipal Party Committee and the guests at the 2022 Shanghai Coffee Coffee Cultural Week press conference on July 29th. Founding a coffee brand in Shanghai, thanking the city of Shanghai for giving him the opportunity to give him a dream of entrepreneurship.

Since Shanghai opened in 1843, global goods have been continuously absorbed and spread by the city, and coffee is one of them. In 1866, the first "Hongkou Cafe" opened. As of June 30, 2022, Shanghai had 7,857 cafes, and it was the largest city in the world. Shanghai Coffee Culture Week is an important event for this city to show its cultural core and brand charm to the global coffee market. The huge coffee consumption potential will promote the birth of product inspiration. s concern. At the press conference of the Coffee Coffee Cultural Week, Mr. Wang Yayuan, deputy director of the Propaganda Department of the Shanghai Municipal Party Committee and Deputy Director of the Municipal State -owned Assets Supervision and Administration Commission, said that the spirit of Shanghai is the pursuit of excellence in Haina. Guo Xingjun, the host of this press conference, is a coffee practitioner working in Shanghai and entrepreneurship. Norva coffee founded in Shanghai has developed in Shanghai. At present, it has 1,500 stores in 30 cities across the country. Growing coffee brand.

The important activities and exciting content of Shanghai Coffee Coffee Culture Week by Ms. Liu Haiying, director of the Cultural Reform and Development Office of the Municipal Party Committee Propaganda Department, introduced them one by one. The important planning for "free coffee in the city" and the distribution of 1.5 million exclusive coffee cup sets for consumers in Shanghai have received support for many coffee brands including Norva Coffee. During the coffee culture week, every time consumers buy a cup of 0 sugar coconut, Norva Coffee will donate one yuan to the Song Qingling Foundation, do public welfare in daily life, and give back to the society with consumers. This press conference invited the two corporate representatives of the two local life service platforms, Hungry and Meituan, and Mr. Hu Qiugen, senior vice president, and Ms. Zhang Ying, the director of public affairs of Meituan. According to the data of the takeaway platform, as of June 2022, On the 30th, in May alone, in April, the Shanghai Cafe has achieved an increase of 163.86%; June was 5273%month -on -month! The vast market has superb potential. At the same time, the "Shanghai Coffee New Brand Support Plan" initiated by Hungry will provide important support for the Shanghai coffee industry in the future, and coffee practitioners in Shanghai and even the country will benefit.

A few years ago, the coffee industry had discussed "Can China be a big country consumer in the coffee industry?" This soul question has already answered after market verification in recent years. The coffee consumer market in Shanghai has long been compared with mature coffee markets such as Europe and the United States, Japan, and high -quality coffee coffee is more cost -effective and convenient, which will replace the market occupied by quick -soluble coffee in the past. Under the upgrading of the consumption demand of the whole people, Shanghai, a city that cannot be separated from coffee, has become the hope and future of the global coffee market.

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