The physical store owner is "guarding the store like widow", but why not turn off the store?

Prior to 2020, my country's physical stores had a decline. After all, the impact of e -commerce cannot be ignored.

Taking our family as an example, half of the items now choose to buy online, and they are not willing to go shopping in physical stores.

Originally, physical stores were very difficult. Coupled with the raging of the epidemic for two years, many stores opened and opened, and some people who opened stores had a feeling of doubting life.

On May 12 this year, the owner of a mutton soup hall in Putuo District, Shanghai shouted in the isolation wall: Ah, I'm crazy!

Afterwards, the boss responded to his behavior. He said that he drank a little wine at the time, and his heart was a bit depressed and vented. In fact, I am normal and there is no problem. After the epidemic, everyone is welcome to come to the store to taste the lamb soup.

In fact, it is better to open a restaurant. After all, after the meal, there will be more or less customers enter the store. Some of the clothing stores, hardware stores, and building materials stores have all happened for a long time without guests entering the store.

If this is just okay, the key is that without customers entering the store have become the norm. Therefore, some people joked that they were "guarding the store like widow." Some netizens also compiled this into a paragraph: Now the store guarding is more difficult than widow, because there are still people hooking up, and the shop is invisible to even a ghost. Have.

Although this is just a paragraph, it has resonated with many store owners, and many people will use this text as a copy or background sound.

Let's come here today, why do you have a part of the physical stores?

First, e -commerce offensive. At the beginning, people buying on the Internet are tens of yuan, because people who are too expensive products are not assured, and too cheap commodity merchants are unwilling to sell, after all, they are not enough for courier fees. With the renewal of the e -commerce platform and the continuous exploration of express delivery prices, thousands of yuan dare to buy it online, and 2 yuan can also be bought online. The key is also free shipping.

This change in consumer behavior will inevitably take away countless offline traffic. In 2010, the total proportion of social consumer goods in my country accounted for only about 1%. By 2019, this proportion rose to 20.7%. Nine years have risen by about 20 times.

Behind the expansion of the e -commerce market share is the price of the depression of physical stores, which is also the result of historical development.

Second, the landlord of the physical store does not give up. The most important reason why physical stores are becoming more and more difficult to do is the continuous rise in rent prices. Because many landlords will have the pressure of mortgages, they need to relieve this pressure by raising rent. Obviously, under the pursuit of e -commerce, physical stores are already very difficult. If the landlord is not willing to reduce the rent, the profit of the physical store is a matter sooner or later.

Third, the diversion of offline malls. Before, people felt that business was good because people were shopping. The traffic was concentrated, and the business was naturally good. However, as there are more and more large shopping malls in the city, the traffic has been divided into various shopping malls, which eventually leads to all physical stores very anxious.

Some people may say, "Since the shop guarding is so difficult, why don't they go to work?"

There are three main reasons:

(1) The cost of sinking is too high. Many people spend hundreds of thousands of decoration and transfer fees after opening the store. The cost has not been earned. It is definitely unwilling to close the store to condemn the defeat. After all, these are their own efforts. They are always looking forward to the arrival of "in case the business is getting better).

From the perspective of a third party, we are easy to be rational, but when we are in it, it is difficult to maintain reason. Unwilling to admit that your investment mistake is one of the human nature.

For example, after opening a shop alone, a large shopping mall was opened next to him, and the traffic was absorbed. He would not think that this was the error of his own site, but he thought it was caused by the opening of a large shopping mall. In fact, whether a large shopping mall has been opened in a place a long time ago, you don't know that it does not mean that others don't know.

In addition, the inventory of some shops is very valuable. If the store is closed, the inventory may depreciate sharply. Many people are unwilling to do this, and they can only continue to open the scalp.

(2) There are some profit. No one will keep a store that does not make money. As long as the store is open, this means that the probability is that it is profitable, but it is just a matter of how much it is.

For example, assuming that a person can earn 300,000 yuan a year at the beginning of the shop, and now it can earn 100,000 yuan a year. Although less money is made, the time of freedom is more. If you close the store to go to work, you can earn 100,000 a year, but it takes 300 days a year and works for about 10 hours a day. If it is you, how would you choose?

(3) There is no confidence to switch career. To be honest, not all physical stores are very depressed, and there will be some online celebrity stores that have mastered traffic every day. So should it be transferred?

The problem is that the cost of switching now is too high. Once the change fails, at least 500,000 costs will be drifted.

If it is you, how would you choose? Continue to store or switch to career?

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

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