The journey of the prefabricated dishes of Qudian, wearing new shoes, take the old road

Recently, Luo Min entered the prefabricated vegetable industry in a high -profile vegetable industry in the live room of "Boss Luo", and even pointed the investment target directly to the "Bao Ma family". Luo Min shouted that the Baoma joined, "You only need to sell 50 dishes every day, and you can easily earn thousands of income every month." It also said that even if there is no enough funds to open a store, Fun Store can provide one -year interest -free loans for entrepreneurial partners. Whether this is the social responsibility of the enterprise or the hidden feelings behind it ...

Fun Store's past and present life

"Change your face" and then start the prefabricated dish

Fun Store is a financial background and a financial technology service company. Before the "campus loan" was pushed to the cusp. In 2014, Luo Min founded the predecessor of Qundian's predecessor. A "installment shopping platform" for college students entered the campus with the channels of Alipay. One month's interesting staging has spread throughout 300 cities across the country, and has received five rounds of financing in one year, with a total financing of more than 200 million US dollars. The fun shop founded by Luo Min in the peak was listed in the United States. When the market value was the highest, it was close to 10 billion.

Around 2016, the "campus loan" of Qudian frequently exposed malignant incidents such as "violent collection" and "naked borrowing". Later, the CBRC and the Financial Office of various places stepped up the supervision of "campus loans". In August 2018, the cooperation with Ant Financial's cooperation expired and sold empty store stocks in May 2019. The business also stopped channels and traffic support, and the financial business of Qudian gradually shrinks.

However, on July 18 this year, Luo Min announced at the "Fun Store Pre -production" brand strategic conference that it would officially enter the prefabricated vegetable track, saying that in the next three years loan. Luo Min claims that even if there is not enough funds to open a store, "we can provide one -year interest -free loan for entrepreneurial partners." The attack market for this great fanfare is really fancy about the role of the pre -sale market to play the role of conscience companies to help "Baoma" or hanging sheep heads to sell dog meat?

"Campus Loan" changes his face "Bao Ma Loan"

Financial company under fans

Luo Min's Douyin account "Fun Store Boss Luo" fan volume is 4.944 million. Introduction shows that "Fun Store founder in 2005 North Drifting Entrepreneurship, 12 years of entrepreneurship, and led the company's fun shop (QD) in 2017; for 2017 In the fourth largest IPO in the United States in the United States; the second entrepreneurial prefabricated vegetable industry in 2021, hoping to provide hundreds of millions of consumers worldwide to provide convenient and clean food; I also hope to bring some small and beautiful changes to people's lives through hard work. " Its prefabricated dishes are hung in the shop window. The most popular products are traditional sauerkraut fish dishes, and the sales volume of single products exceeds 2 million.

Luo Min's "Fun Store Boss Luo" is all the products of Formian Fresh Flagship Store in the window. According to Tianyancha APP, the company holds 99.9%of Xiamen Qudian Technology Co., Ltd., and the latter is 100%of Luo Min.

On July 17th, on the day of the live broadcast of the prefabricated dishes, the stars were invited to continue to burn more than one billion yuan in 19 hours, and returned to the public's vision at a high profile. But this time it is not Luo Min's marketing method to let the fun store cause heated discussion, but the franchise loan model behind the prefabricated dishes: encouraging Baoma to join the prefabricated dish, no franchise fee, if the funds are not enough, it can provide a year -old exemption for one year. The interest loan is also planned to open 200,000 stores within 3 years. As soon as this remark came out, it was reminiscent of the "campus loan" of the ups and downs of the year. Was the fun shop soon changed the object to the "Baoma" group to re -engraving the history?

Use prefabricated vegetables to enlighten the "Leek Garden" on campus loan

In 2014, Luo Min focused on the new air outlet and founded the "installment shopping platform" for college students, which is the predecessor of Qundian. At that time, the borrowing propaganda of "zero down payment" and "you can buy iPhone without selling kidneys" attracted a lot of fans like the slogan of the "1 point of money to eat sauerkraut fish" in the prefabricated dishes today.

Looking back at that year, the ethics of the university students who just turned 20, which caused the college student credit report to generate four overdue records. The annual interest rate of the loan in the loan contract was 8.5%. %.

Campus loans are issued illegally, and the loan interest rate is nearly twelve percentage points higher than the highest standard protected by national law. It wasn't until the Ministry of Education and the CBRC jointly issued a ban that Qudian was forced to stop.

It is reported that the investment target group of prefabricated food in the store is Baoma. Luo Min once said that the fan level is high to be eligible to partnership. In the live broadcast, the mothers have joined the prefabricated vegetable opening team. A prefabricated store is opened near 100 meters, and only 50 dishes are sold every day, and you can easily earn thousands of income every month.

The aforementioned business model, the service of providing loans to the store has made netizens question, and they all think of the previous campus loan business of Qudian. Some netizens sharply believe that Qudian came to "harvest" Baoma after "harvesting" college students.

Is it "changed from self -renewal" or "dead nature does not change"

From the perspective of the fun shop model, Luo Min's fun shop prefabricated dishes, do not collect franchise fees, but will provide a development funds and target the group "Bao Ma". After signing the contract, it became the same as "training loan".

Luo Min, known as the "barbarians at the gate of the financial", quickly caused great public opinion after being "deep" by netizens. Later, he was selected by New Oriental. Fu Shier and Jia Nailiang apologized one after another after the platform, busy clarifying the relationship. It can be seen how ruthlessly the prefabricated dishes were picked up. Xiamen Qudian Technology Co., Ltd. was established in 2017. In the same year, the Fun Store (QD) landed on the New York Stock Exchange. On the day of listing, the stock price rose to $ 34.35, and the market value once reached $ 11.3 billion. However, the stock price of "listing is the pinnacle" fell below $ 10 in half a year, and then hovered under $ 1 for a long time. It was not until the recent live broadcast of fun stores, and its stock price rose to $ 2.18.

By analyzing, it is not difficult to find that from campus loan to prefabricated dishes, Luo Min has tried multiple air outlets in more than five years, including the establishment of Dabai Automobile, luxury e -commerce platform "Wanli Mu", Wanli Muyou Children's Education Project, etc. Failure end.

On July 26, after Fu Shier and Jia Nailiang apologized successively, the US stock market fell nearly 5%. Fun Store has not changed its essence for many years -financial attributes. I have been walking in the law of the law in the gray area, and every time the air outlet appears, it will wrap its own core business -lending powder to decorate the waves and return to Shanghai. What is the fun shop where the reorganization but no repentance will go?

In the end, according to the previous analysis of Xinhong'er, referring to the annual purchase cost of Weixiang Franchise Store for 263,000 yuan, and Qudian promises to provide "development funds". The 200,000 franchise stores generated in the next two years will support the supply chain finance that can support the supply chain finance. The scale will reach 52.6 billion yuan. Based on the current average loan interest rate of 5%, the interest income of this part will reach 2.63 billion yuan, which has exceeded the annual revenue of Qudian in 2021.

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