"Oasis" is still far -sized, but "the first island of the Yuan universe" is very close

Text | Intelligence Relatration

Author | Qingyue

The concept of the Yuan universe, which has been on fire for more than a year, quietly "cools down".

In March last year, Roblox's listing successfully led to the spread of the concept of the Yuan universe. The "Yuan Universe" has increased by 1150%within 5 days in the Google Trends entry. Such a popularity is renamed Meta to its peak with Facebook. However, especially since the second quarter, with the deepening of the awareness of the Yuan universe, the players who entered the game have gradually realized that the industry's technical threshold is higher, returning to reason, and more concentrated in technical breakthroughs. There is a decline.

The same is the same as that of the Yuan universe. According to the results of the domestic tourism sampling survey, in the first half of 2022, the total number of domestic tourism was 1.455 billion, a decrease of 22.2%over the previous year. Among them, domestic tourists in urban residents were 1.091 billion, a decrease of 16.6%; domestic tourists in rural residents were 364 million, a decrease of 35.4%.

In this context, what kind of "spark" will the combination of the Yuan universe and the cultural tourism industry be wiped out? Can the "Cosmic Universe+Tourism" play the effect of "King Fried"?

China's cultural tourism industry, what do you need to continue to drive

According to the "National Bureau of Statistics", in the first half of the year, the per capita disposable income of residents across the country was 18,463 yuan, an increase of 4.7%over the same period last year. Although residents' income growth, and educational, cultural and entertainment expenditure also showed a trend, laying a good foundation for the development of the Chinese cultural tourism industry, but in the first half of the year, the outbreak of the domestic outbreak in the first half of the year still disrupted the rhythm of the recovery of the tourism market, the number of tourists, tourism tourism, tourism Core data such as income plummeted.

(Source: Sohu Focus)

In order to promote the acceleration of the cultural tourism industry, the following various self -rescue plans have emerged in the industry:

For example, by reducing the price of tickets, issuing cultural tourism consumer coupons, and extending the opening time of the attractions to stimulate the public's travel needs; for example, the launch of a new gameplay with rich and themes, including the tourism festival and art week, try to meet tourists Multi -level travel experience needs.

In addition, in recent days, the domestic epidemic situation has improved and the itinerary card "picking the stars" has announced the restoration of cross -provincial tourism in many places across the country. The "unified management of the" unified management of the melting mechanism "has launched a series of relief measures to release policy dividends.

This set of "combination boxing" can indeed help my country ’s cultural tourism industry bobbings in some extent, but from a long -term perspective, this is only temporary.

On the one hand, in the repeated environment of the epidemic, there is still a certain risk of contact, aggregation, and strong liquidity. Some disadvantages of the cultural tourism industry such as overall planning, uneven levels of scenic spots, and poor reception levels have not been completely eliminated.

The Chinese cultural tourism industry, whether it can break through in the short term, mainly depends on the epidemic, and whether it can be improved in the long run depends mainly on the transformation. Therefore, if you want to release the greater potential of the cultural tourism industry, it is definitely not enough to rely on price reductions and discounts.

"The first island of the universe", how far is it from us?

The digital transformation of the cultural tourism industry is the general trend

On July 22, the Xiamen Municipal People's Government and China Mobile Migu Company officially signed a cooperation strategic agreement on the construction of the Yuan universe. China Mobile will cooperate with Fujian Mobile to empower the "high quality, high value value of Xiamen City with digital intelligence. , Modernization and internationalization "city construction goals, and jointly build a new system of" Yuan Cosmic Ecological Model City "and a new system for digital development.

The "first shot" of the project is to create the "Yuan cosmic" of Gulangyu to create the "first island of the universe".

This is not the first time to connect the Yuan universe technology to the cultural tourism industry. The American Matterport company enables users to experience the five major relics of Egypt through VR technology; the Korean theme park Lotte World launched the virtual replica of the paradise in the Zepeto Yuan universe of the technology giant Naver, which has restored the magic island of Lotte World Outdoor. Zepeto app enters the Lotte World Map.

During the country, during the National Day last year, the Datang Datang in Qujiang, Xi'an created the Yuan universe project "Datang · Kaiyuan", which reproduced traditional Chinese architecture through digital technology; Scenic Area of ​​Research Center.

I have to say that immersive tourism is the "new direction" of the development of the cultural tourism industry at this stage, and it seems to coincide with the "immersion" as the main selling point, but after it is replaced by the "Gulangyu Yuan Universe" project, "Intelligent Relators" found that there were some technical difficulties:

The first is that in terms of computing power, according to the data of "Xiamen Daily", as of July 19, Gulangyu ushered in a total of 562,000 citizens and tourists, with an average daily reception of about 18,000.

Instead of entering the Yuan universe scene, we must meet thousands of people, 10,000 people online, and even the same screen. It is also necessary to quickly load the scenes and realize the experience interaction without delay and stuttering. This has extremely demanding computing power. After all, no one wants to watch the scenery. It takes more than ten minutes to load the screen, which is longer than the time to queue up to buy tickets in the scenic spot; and I don’t want to switch the scene. Watch the promotional video of the scenic area.

The second is in terms of 5G+XR and cloud rendering. After all, the advantage of the Yuan universe+cultural tourism lies in the design and interactive activities design, that is, to achieve tourists, even if they do not leave home, they can be there. You can also get a tourist experience with a sense of participation and interactive. However, Lin Huanjie, the dean of the Chinese Academy of Park Research, once said that at this stage, most 5G+XR can only open a separate space and project to become a smaller content, and it is difficult to become the core attraction of scenic or theme parks. While you want to provide tourists with an immersive play experience, it can also effectively reduce the user's experience threshold, and the road is long.

The third is in terms of content. If only the environment is restored, it is too monotonous. Only at the same time, there are many aspects such as business, history, music, sports, etc. space.

Of course, in response to these technological difficulties, China Mobile Mimu has been prepared as a strategic partner and chain -long unit in Xiamen Yuan. In terms of underlying capabilities, China Mobile has built the world's largest 5G network with more than 700,000 base stations; in the past three years, it has invested 100 billion yuan to deploy N+31+X resource pools and data centers. At the same time, China Mobile Migu's Migu route evolution map is guided as a guidance. It has led the layout in the technical standards and patents in the field of the Yuan universe. Up to now, a total of 15 international and domestic standards have been established. More than 1500.

When creating a "night of light", China Mobile's 5G cloud game uses technical means such as 3D modeling and real -time rendering. Based on cloud high -performance GPU computing power server and intelligent dynamic encoding technology, it provides users with higher quality audiovisual audiovisuals Experience; and relying on ITU-T.621 standard advantages and China Mobile 5G+"connection+computing power+ability" advantage, China Mobile Migu will empower the 5G+XR technology to enable Wenbo Cultural Tourism, Party Building, Entertainment Performing Arts, Sports Competition and other scenarios For example, the museum's projects in mobile, 5G+AR Party History Museum, and Smart Business Hall are all experience accumulation of China Mobile Migu in different vertical fields.

To put it simply, to realize the real Yuan universe, the construction of global Internet, the great improvement of hardware levels, the mature application of 5G and the maturity of related technologies are indispensable, but as far as the current technology is concerned, the Yuan universe is social in social networking. The empowerment of cultural tourism projects is still obvious.

Although the "first island of the universe" has not arrived, it is not far away.

The cultural tourism industry is moving towards the Yuan universe, gimmick or good medicine?

"The concept of the Yuan universe is very magnificent, but what kind of experience can I really bring is very unclear now."

In the past, some people had a doubt about the Yuan Universe and believed that their uncertainty was too strong, but with the acceleration of the new round of scientific and technological revolution and industrial change, mobile communication technology was driven to upgrade from 5G to 6G to 6G, immersive type After the 6G network capabilities such as Yun XR, holographic communication, and sensory interconnection are increased, there is a large -scale application of large -scale use. The Yuan cosmic space in the "Number Player" seems to be no longer extravagant.

Whether the Yuan universe can empower cultural tourism to make large -scale investment and application, it requires a mature business model. However, once the "Gulangyu Yuan Universe" landing brings economic value, it is still a big one for the culture and tourism industry. opportunity:

First of all, the starting point of "the first island of the Yuan universe", if the road of "Yuan Universe+Cultural Tourism" can run through, not only can more people be able to appreciate the local real scenes and local history and culture without leaving home. Value, digital improvement and industrial scenarios for local cultural bloggers, can also use this as a starting point to output the excellent Chinese culture to the world.

Secondly, you can also create an excellent environment to allow more companies that make more effort to the Yuan universe and have the conditions to accelerate the improvement, progress and iteration of the Yuan universe technology.

Want to completely move the real world into the virtual world like "Number Player", not only testing the AI ​​algorithm ability. The key is to involve multiple technical difficulties including virtual image production, virtual scene creation, action capture, and cloud rendering.

Therefore, projects like "Gulangyu Yuan Universe" can be regarded as a "stress space". In such a space, China Mobile Migu and even more companies that deeply cultivate "Yuan Universe+Cultural Tourism" will be in practice. In the tendency of the technical threshold, it will be able to nurture domestic digital cultural tourism for a long time in the future, and convert "pressure" into "capabilities" for a long time.

In the end, Zhu Keli, the founding dean of the National Research Institute of Economic Research, pointed out in an interview: "In recent years, the domestic epidemic has repeatedly suppressed personnel to move out, and my country's tourism industry has been impacted. Stop, slowly recover in uncertainty and uncontrollability. In this 'lasting battle', the main body of the tourism market is generally dragged down by the epidemic, the market vitality has decreased, and the trend of the stable and downturn is. The lowest point since the same period. "

In this context, creating the "first island of the universe", on the one hand, can revitalize the "big chess game" of cultural tourism with new play; on the other hand, such projects also provide a "sample for the Chinese language travel industry ", While meeting the needs of tourists' multi -level tourism experience, let the digital travelers move closer to the mainstream form.

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