Prefabricated Future Sharing Ziwei | Zibo's prefabricated food industry is very promising

2022 China (Shandong) prefabricated food industry development conference was held in Zibo on June 15.

The food industry is one of the traditional industries of Zibo City. It currently has 3 gazelle enterprises in Shandong Province, 2 provincial -level manufacturing industry single champion companies, 1 industrial quality benchmarking enterprise, and 11 high -tech enterprises. Zibo's prefabricated food industry is in its infancy, but has certain basic advantages in raw materials, R & D, production, sales system, cold chain logistics, etc. At the same time, it also occupies a certain first -mover advantage in the construction of the park, the digital digital services of the information, and the financial empowerment. With good development potential and broad growth space.

There are three major basic advantages in Zibo's development prefabricated food industry:

The first is the advantages of raw materials. Zibo City's agricultural and sideline products are enriched and the agricultural specialty is rich. It is the main vegetable export market in Shandong Province. Especially in the aspect of meat raw materials, it has unique advantages. It has introduced the largest nationwide frozen meat importer's new association. Relying on its northern import and processing base in Zibo City, it can attract upstream and downstream companies in the prefabricated food industry to settle in Zibo; The annual production capacity of Mitgasa, which is constructed, is the world's largest single plant meat production base. It has taken the forefront of the country in the field of plant protein research and development and production, and has expanded prefabricated food and raw materials.

The second is the advantages of research and development. Establish cooperative relations with the Grand Institute of Food and Nutrition Development, Capital Agricultural Group, and the Chinese Academy of Agricultural Sciences, and local enterprises such as New Lan, Food Casting Food, Guzhang Food and other local enterprises also have strong R & D and production. Ability has formed a prefabricated food represented by Lucun, such as Boshan Crispy Pot, Boshan Fried Meat, and "Four Cai and One Decoction", and special dishes represented by New Lan Di Salad. A number of condiments and other condiments such as Yutu and Qiao daughter -in -law have also developed new products around prefabricated food, further improving the prefabricated food production chain of Zibo.

The third is the advantages of the sales system. Xinxiehang builds two prefabricated food development bases in Zibo City and the Greater Bay District, respectively, and sets up several outlets in multiple cities in accordance with the needs of cold chain transportation. The shared sales network can quickly realize the sales network coverage and realize "South North Cener Eat and North Cainan." At the same time, Zibo City is the first "Hema Market" in the country. Online cooperation with a batch of B -end and C -end sales platforms such as tongue technology and American cuisine chefs to create a complete sales network; offline, relying on enterprises' own sales network Increase cooperation with Hema Xiansheng and other high -quality platforms, expanded high -quality and stable sales channels, and built the sales of Hema Xiansheng platform with a sales of 100 million yuan, ranking first in the total category.

Compared with the prefabricated vegetable parks in other cities, Zibo still has 5 major starting advantages:

The first is the advantages of cold chain logistics. Xinxie Hang and Meicai Kitchen laid out nearly 300 cold storage in the country, and radiated more than 300 large and medium -sized cities, providing physical fulcrum for distribution of the national market. With a batch of technology and model -leading cold chain logistics companies, it can provide strong support for the development of the prefabricated food industry. For example, New Lan Di Cold Chain Technology leads the entire industry and creates a "cold and fresh direct supply model from ranch to the table", which can achieve digital control throughout the process, and the cold chain is transported to the terminal within 24 hours. ° C temperature control; Shandong Lewong was the first "ingredients supply chain integrated service model", which opened up all links of agricultural product production, supply, sales, storage, transportation, and matching. Provide a new model of replication and promotion for cold chain transportation.

The second is the service advantage of the park. Zibo High -tech Zone has established a nationwide prefabricated vegetable park, and a one -stop intelligent service system can provide enterprises with cross -border trade agents, cold chain transportation, intelligent storage, primary and deep processing, distribution distribution, display transactions, industrial incubation, industrial incubation, industrial incubation And supply chain finance and other services to achieve online and offline collaborative linkages. Adopting the "Side Construction Side Investment" model, it has reached a cooperation intention with more than 150 companies such as Flying Bear Lingxian and Xiamen Jianfa. The second phase of the park is preparing to build, and the total planned area will be more than 5,900 acres in the future. The 4099 acres of North Health Food Industry Park and the prefabricated food industry center started construction in early May. The park takes "health, safety, professional, high -end, green, wisdom" as the industrial concept, highlighting the four parks of "land space, factor support, safety testing, policy services", and revolves around "production+R & D+marketing+cold chain logistics "The development model of the entire industrial chain is implemented in accordance with the" one axis and three strips "and deployed the" four districts and ten centers "(that is, the four functional areas of production, trading, warehousing, and service. Center, financial service center, trade distribution center, brand display center, inspection and testing center, live broadcast center, food experience center, talent training center), provide enterprises with research and development, production, warehousing, logistics, office, display, trading, inspection, inspection, inspection Full process physical space and services. At present, more than 50 companies such as Qingdao Xinxiehang, Shounong Group, Fedlaibo, and Hangzhou Jiazhi Food have reached a cooperation intention.

The third is the advantage of financial enhancement. Relying on the advantages of Zibo's regional science and technology industry financial highland, optimize the development of the financial industry, gather enrichment of financial formats, and provide reliable financial services for the high -quality development of the prefabricated food industry. Zibo's unique Longmen emerging industrial development parent funds and Qixin Industry Finance S Fund can implement continuous financial empowerment for the development of the prefabricated food industry. Together with Qingdao Xinxiehang International Logistics Co., Ltd. and Shandong Xinxiansi Fund Management Co., Ltd., etc., they jointly established the establishment of a total scale of 2 billion yuan in prefabricated food innovation industry development funds, around prefabricated food and its supporting cold chain industry science and technology research and development, digital platform construction and digital platform construction and digital platforms The R & D and manufacturing of the operation, the cold chain automation facility and equipment, the reconstruction and construction of the smart cold chain park, and the construction of the cold chain+prefabricated food industry integrated parks, etc., and other upstream and downstream industrial chains. Leading the role, promoting the digitalization and information development of the cold chain logistics industry, and promoting the formation of "technological innovation+format innovation+model innovation" prefabricated food industry integrated ecology. Fourth, informatization advantages. Zibo City is striving to build a digital agricultural and rural central cities. It is one of the five major digital agricultural collection processing centers that Ali lay out in the country. The development advantage of digital agriculture is obvious. Relying on the "Global Fresh Platform" independently developed by related companies, they have mature operating experience and have provided a total of thousands of companies to provide services. This platform will be the unique information platform of our city's park, which can digitize the four links of traceability, logistics, warehousing, and finance. Enterprise operation level and risk management and control capabilities. Relying on the advantages of informatization, the digital transformation and upgrading of the prefabricated food industry can be carried out in a comprehensive, full -angle, and full chain, and accelerate the formation of digital cities of "industry+supporting", "platform+ecology", "digital+empowerment", "technology+finance" Ecology.

Fifth, digital advantages. Zibo City focuses on creating a new highlands in the prefabricated food industry, catering to new market demand for "safety, nutrition, convenience, and personalized", highlighting the new pursuit of "intelligent, energy -saving, environmentally friendly, and sustainable" industries, and digitalization to promote prefabricated food to meet consumer demand Pursue with industry. Drawing on the "Digital Guangdong" model, using the Hye Food Network as the main body, creating a nationwide cooking digital platform in Zibo City, opening up the "origin-R & D and production-sales platform", forming a closed loop of the industrial chain, and promoting family and personal nutrition and healthy diets with digitalization. develop. The Flying Bear Ling Fresh Cooperation Establishs a prefabricated food cloud factory. As a link between processing plants and business streams, relying on raw materials collection, deep supply chain extension, and sub -terminal alliance related to the food processing industry The matching capabilities are supported by new technologies such as cloud computing, the Internet of Things, big data, artificial intelligence, and blockchain. They use the company's industrial Internet platform to promote the effective integration and mutual drive of the prefabricated food manufacturing and consumer industry.

(Source: Qi Zibo)

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