After the daily "dissolved" was exposed every day, the reporter tested it: more underground order showed no goods

Jimu Journalist Zeng Lingzheng

On the afternoon of July 28, a chat record circulating on the Internet showed that the daily premium employees claimed to have just participated in a 20 -minute online meeting, and the company was dissolved as a whole. Subsequently, the company responded that its fast -term business was temporarily closed, but the next day, the smart vegetable market and retail cloud business were not affected. On the 29th, Jimu Journalists set the receiving address to the north, Shanghai, and other places. Try to place orders, edible oil, soda and other products, but all showed no goods. A consumer in Guangdong told Jimu Journalists that it currently has a balance of 4,000 yuan on the daily fresh account, and now I don't know if it can be used.

On the 29th, the daily stock price of Youxian fell to $ 0.1 (picture source: Baidu Stock Market Connect)

Daily exposure daily "dissolves in place"

On the afternoon of July 28, a chat record of suspected daily fresh employees was circulated on the Internet.聊天记录中，有人称“我们公司每日优鲜，刚才一个二十分钟线上会议，公司整体解散了”，另一人则确认了这一消息，表示：“6月工资也不发了，没Compensation, no proof of departure, social security is also broken. "

In the chat record, a 15 -minute conference recording was also attached. During the recording, a daily high -fresh executive told employees that the company had made a lot of actions to turn losses in the past year, including an investment agreement with a 200 million yuan with Shanxi Donghui Group. However, "because the investment funds are not available as scheduled, for most colleagues, the salary will be suspended this time. In the future, the company will strive to strive, and there are some other realization paths, such as our real property rights and equity."

Subsequently, a person in charge of human resources continued to announce that most of the employees' work ended on July 28, and the social security provident fund after July needs everyone to take care of themselves.

On the evening of the 28th, a number of Daily Employees confirmed to the media that this recording was indeed the content of the online meeting on the 28th. Daily announcement will be announced today that most employees will be suspended, and only a small number of colleagues will be retained to complete the follow -up work, such as administrative, finance, manpower and other personnel.

The company responded to business adjustment

As a fresh e -commerce platform, it is established in 2014 every day. Its main front warehouse model and cold chain logistics system, that is, establish a warehouse near the community. All self -operated fresh products can be delivered within 30 minutes. In June 2021, the daily freshness was listed in the United States, but the statements announced since then have been in a state of losing money. In the first three quarters of 2021, the daily fresh net loss was 3.017 billion yuan. As of now, it has not submitted the 2021 annual performance report.

On the 28th, Daily Youxian responded to the outside world that the temporary shutdown of the rapid -speed business was to adjust its business and organization under the major goal of achieving profitability, but the next day, the smart vegetable markets, and retail clouds were not affected. However, on the evening of the 28th, some media went to the Daily Youxian Company headquarters in Shunyi District, Beijing. The security guard told reporters that the company's employees have been demobilized, and the 28th is also the last day of his work.

On the 29th, Jimu Journalists logged in to have fresh WeChat mini -programs every day and found that their release service changes notice was notified. The delivery time was as soon as the next day, and the distribution scope was available in the country. The reporter set the receiving address to Beijing, Shanghai and other places, and when placing an order, "the goods purchased in this order are out of stock under the current address."

Set the receiving address to Beijing and place an order in Beijing to show no goods (source: Daily with fresh WeChat applets)

Ms. Dou (Hua), who works in Guangdong, told Jimu Journalists that before the unit issued a welfare card, she chose to exchange for the daily prestigious storage value. To this day, there is still a balance of 4,000 yuan on her account, but the platform The items on the top have been displayed.

High cost of front warehouse mode

In addition to the daily freshness, Park Park Supermarket and Ding Dong buying vegetables are all fresh e -commerce companies in front warehouse models. This model has been loved by major platforms because of efficiency and convenience. But the daily fresh situation seems to be exposing the shortcomings of this model.

On the 29th, Gao Zelong, an expert consultant of the Digital Economy Expert and the Leader Program of the Ministry of Industry and Information Technology, told Jimu Journalists that the reason why the front warehouse model was sought after by fresh e -commerce is because the distance from consumers generally does not exceed 3 kilometers, and the delivery link can be guaranteed to guarantee Under the circumstances of fresh product freshness, it greatly improves its timeliness. At the same time, for the company itself, it can save operating costs compared to offline stores.

However, this model also has disadvantages.

"On the one hand, there is no natural traffic of offline stores, which will increase traffic costs and customer acquisition costs. Daily freshness faces greater acquisition and transformation problems, and with the extension of the operating time of a single community, the new cost problem is also issues. More and more prominent. On the other hand, the performance cost of the front warehouse is also a rigid cost. The construction of warehouses in a large number of communities across the country is high. Micro, even a large number of front warehouses are losing money. After all, the profit margins of vegetables and freshness are very low, and the freshness of fresh freshness is very high. In the last aspect, the daily fresh freshness is previously known as that its front position model can achieve relying on the large -scale reliance Data algorithm sales prediction and artificial intelligence -based distribution scheduling, but this is more used for publicity, the accuracy of actual prediction is not ideal. "

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