Create creative design capitals, meet the China Advertising Forum

From August 3rd to 4th, 2022, 2022 (18th) China Advertising Forum, jointly sponsored by the People's Government of Harbin Municipal People's Government and the China Advertising Association, will be held in Harbin City, Heilongjiang Province.

"Advertising Davos Conference" -Froming Bingcheng Creative Flying

The China Advertising Forum is a large -scale professional activity with high levels of high -level, large scale, and extensive influence in the field of media and advertising in China. The theme of this forum with the theme of "New Ecology of the New Era Advertising in Digital Wisdom" brings together leading brands from the country and cities of the country to hold cities, top marketing traders, well -known media people, senior investors, and representatives of governments at all levels. Sexual keynote speeches and the most commercially valuable industry collisions.

"Capital Capital" Harbin -Promoting industrial transformation and upgrading with creativity

Harbin is a city with a blend of Chinese and Western culture. It is known as the reputation of "Oriental Paris" and "Eastern Moscow". It has a deep cultural accumulation and distinctive cultural characteristics, creating an open -tolerant, fashionable and confident city style. Residential advantages, active international exchanges, deep science and education strength, and sufficient talent reserves of talents have laid a solid foundation for the development of the creative design industry, provided a broad application scenario and empowerment field, and also for the city's economic and social development. "Prepare enough kinetic energy. According to the Heilongjiang Provincial Government plan, the 15th Party Congress of Harbin City has established the development goal of creating a "creative design capital" as an innovative measure to achieve economic and social leapfrog development and "overtaking" in the new development stage. The city will use the "creative design capital" as the main line, focusing on deepening supply -side structural reforms as the main line, focusing on building a comprehensive innovation ecosystem, expanding the quality of creative design industries, empowering key areas and industrial innovation and development, accelerating the formation of economic and social society The development of new kinetic energy provides mental motivation and industrial support for promoting Harbin and Heilongjiang comprehensive revitalization and rejuvenation. By 2025, the core area of ​​creative design in the province will be established, and strive to be created to become the "design capital" of the UNESCO Global Creative City Network.

Policies and opportunities are superimposed -associations and government promoting advertising and brand development

In order to cooperate with the construction and development plan of the "Capital Capital", Harbin City has formulated the "Several Policies and Measures for the Development of Creative Design Industry in Harbin City", which has become a "booster" for enterprise cultivation, industrial development, and cluster growth. The "Policies and Measures" combined with the key tasks of development planning to develop a comprehensive implementation of the award -to -supplement policy for individuals, enterprises, and social organizations from many aspects such as cultivating market entities, creating development platforms, industrial agglomeration development, activating the needs of market needs, and incentive goals. "Dry goods are full", which is known as the creative design "Gold Ten Articles" in the industry. Among them, the "Policies and Measures" proposes to encourage enterprises to become bigger and stronger, and give 500,000 yuan award for design enterprises above designated size; focus on promoting the development of creative design industries and leading development, and propose to encourage the construction of creative design parks and creative design centers. , Industrial Design Center, and reward the maximum reward of 5 million yuan according to different construction levels; starting from promoting the creation of the "design capital", planning "Harbin Creative Design Capital Series Activities", given a maximum of 500,000 yuan award for selected special activities repair.

This year's China Advertising Forum landed in Harbin, and it will become an important battle for the strategic goal of "creative design capital" in Harbin's practice of "creative design capital". Through creative empowerment of historical and cultural protection and urban landscape creation, it will improve the level of urban environmental art. In terms of planning, architectural styling, ecological construction, and urban landscape construction in the new district. Harbin City integrates creative design into historical and cultural protection and urban landscape environment creation work, stimulates new vitality in the inheritance, and allows century -old ice city to show new style.

As a vane that leads the development of the advertising industry, the convening of the China Advertising Forum will promote the high -quality development of the local advertising industry in Harbin to take the high -quality development of the industry to make Harbin's "creative+" and "design+" economy. Essence At the same time, during the "Thirteenth Five -Year Plan" period, a large number of high -profile creative design service enterprises have emerged, and there are representative creative design industrial parks such as bungalows animation bases, science and technology innovation cities, and Xicheng Red Field. The development of creative design industry agglomerations, which provides a fertile industrial resource soil for the holding of the 2022 (18th) China Advertising Forum, which is bound to have a magnificent and unlimited vitality. It is believed that under the superposition of policies and opportunities, this forum will become the ideological height of the ideological design field that has attracted much attention in 2022.

This forum will conduct in -depth discussions on the key content of the new era of countless wisdom · new ecology, new wisdom advertising in the new form, and the practice and exploration of the Yuan universe. In addition to the signing of a number of important brand development, many creative elites have also been invited to gather together to carry out Harbin's "Creative Design Capital" city construction exchange conference. It aims to effectively promote the transformation of the practical results of co -creation, sharing, and benefit. For strong development momentum and development advantages.

Following the new boom of the Yuan universe, the China Advertising Forum and Harbin will jointly release the co -branded digital collections as one of the souvenirs of the forum. At the time of the first year of Harbin's implementation of the "Creative Design+" strategy, the significance of this souvenir is more extraordinary, leaving a unique activity memory for the 2022 (18th) China Advertising Forum and its participants.

While the forum this year continues the extraordinary wonderful past, it will also keep up with the times, pioneer innovation, and strive to present a feast of high -standard content and ideological exchange.Looking forward to the leaders from all walks of life to meet the Bingcheng in August, and join the event!

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