Xiamen's first "heron" theme image shop appeared

Since the first batch of food "heron" for the first batch of food for Xiamen in August last year, related products have been favored by citizens with high standards and high quality. Yesterday morning, the first "heron" theme store in our city was officially unveiled at the Earlier Food Panji Center Store, so that the citizens can more conveniently see the "heron" and eat "heron", and for the citizens The security on the tip of the tongue provides a solid guarantee.

Citizens are selecting "heron".

35 companies and 312 products have been evaluated by "heron".

As a typical food input and consumer cities, Xiamen is entered from foreign countries with more than 85%of foods. In order to ensure the safety of source food, since 2020, the Municipal Food Safety Office has guided the Food Safety Work Federation of the Municipal Food Safety Work Federation to formulate food safety standards strict than national standards with food safety standards in Hong Kong, Taiwan, the European Union and other regions. , Gradually establish a standard food standard system covering the full chain of "from farmland to dining tables". At present, the city has formulated 52 standards for building, covering rice, noodles, oil, meat, eggs, aquatic products, water leaf vegetables, tea and other people's livelihood categories. The cumulative 806 indicators are strict than national standards. Each edible agricultural product has an average of 30 indicators higher than the national standard.

"Heron" is the first public brand in Xiamen City. After evaluation, it can use the "heron" special logo that meets the food standards for Xiamen.

According to reports, there are currently 35 products in the city who have been evaluated by "heron". There are both pork, beef, beef, but also subtropical fruits such as bananas, coriander, longan, as well as apple and citrus. Fruit, as well as special foods such as oolong tea, bamboo shoots, crispy horseshoe, handmade noodles, and new beans. Among them, rice, noodles, oil, meat, eggs, aquatic products, etc., which are closely related to citizens' diet, account for more than 80%.

There are a lot of commodities that are laid by the "heron" logo at the beginning of the Yuan Dynasty.

Promote the extension of the supply of supply to the source to the source of the source

Liu Weicheng, director of the Food and Drug Coordination Office of the Municipal Market Supervision Bureau and Secretary -General of the Municipal Food Alliance, said that in the next step, our city will actively promote the extension of the supply of supply to the source agricultural products. Encourage and support foreign plant planting and breeding bases to participate in the evaluation of the "heron" to promote high -quality agricultural product base products such as Yunnan and Zhangzhou in the province to enter the food mechanism for the Xiamen supply; strengthen the monitoring of scientific and technological assistance and sampling inspection of food origin in the origin of food, and establish a place of origin The connection mechanism of market access is allowed to further strengthen the source governance; incorporate "heron" into the "one product and one yard" information traceability system to achieve traceability and recovery.

At the same time, by hosting the "heron" tasting, soliciting the "heron" promotion ambassador, creating a "heron" brand theme store, and carrying out a series of "heron campus guardianship" and other series of activities to further broaden the sales channels of "heron" and improve the sales channels, improve The exposure of "heron" and enhanced the influence of the "heron" brand, promoted "heron" to become a well -known and popular high -quality food synonymous, and bring more sense of gain and happiness to the citizens.

"Heron" has flown more than 70 stores and online fresh platforms

"At present, 52 items are released for building standards. There are 9 categories applied in the early Yuan Dynasty, of which about 40 items have been approved to be pasted, including the largest sales of pork in fresh freshness. Ginseng, which has the largest sales of food. "Jin Xing, vice president of Yuanchu Food Co., Ltd., introduced that in the first half of this year, the sales of the" heron "logo with the" heron "logo have reached nearly 50 million pieces, an increase of 3%year-on-year- 5%.

Liu Weicheng said that after more than 2 years of efforts, the "heron" team has begun to take shape. At this time, the first batch of theme image shops are launched to provide citizen to more convenient and faster to obtain safer and more high -quality foods to provide trusted platforms, and also allow "heron" to "fly in" more ordinary people's homes.

It is reported that after the Yuanchuki Store in the early Yuan Dynasty, the theme image store of Xia Shangminxing Supermarket's official store, Tianhong Exhibition North Store and the Sam member store "hernote" will also meet with the citizens one after another.

In addition to the theme image store, "heron" has also entered more than 70 stores in Xia Shang, Yuanchu, Tianhong, and Sam's membership store and online platforms such as "Ding Dong Buy" and "Park Park", as well as entering the school cafeteria and central kitchen The key units such as Xiamen Airlines and other meals have become the quality of the quality of the procurement of the ingredients.

In order to better protect the safety of the citizens' tongue, our city also purchased food safety liability insurance for "heron" food. Huang Xiaofang, deputy secretary -general of the Municipal Food and Ontario and the deputy general manager of Century Insurance Broker Fujian Branch, introduced that the company tailored a set of insurance guarantees for the "heron", with a premium of up to 50 million yuan.

(Xiamen Daily reporter Chen Mi Correspondent Han Songsong)

- END -