Are you hot every day?But why is the fresh e -commerce track still blushing?

If you want to ask what topics are the most popular in the last 24 hours? The daily "thunderstorm" incident has attracted the attention of the entire market. On the evening of the 28th, the news of "disbanded on the spot" shocked the market. Many people were asking the first share of the first share of fresh e -commerce companies. No, what should I think of the fresh e -commerce industry?

1. Are you getting cold every day?

According to the Blue Whale Finance report, after it was announced on the morning of July 28, it was announced that after the adjustment of the position to close the fast -moving business due to adjustment, there was news that due to the failure of the equity financing of the Donghui Group in Shanxi, the daily daily, the daily, the daily, the daily, and daily. Youxian disbanded and retired employees, and the problem of arrears of salary and supplier payment, will soon declare bankruptcy.

Subsequently, the Blue Whale Finance reporter found that the daily Youxian APP can no longer place an order to complete the purchase in many cities, and the online customer service page shows "No customer service online".

Chinanews.com found that the reporter tried to order different products of "Yunchao Sale" under different delivery addresses. To pay the payment link, "the goods purchased this time are out of stock in the current address." The cities experienced in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, and some prefecture -level cities such as Anshun City.

Faced with the huge changes in the daily freshness, many people are asking about the first stock of this fresh freshness. What should the fresh e -commerce track think?

Second, why is the fresh e -commerce track still flushed?

Faced with the problems that appear daily, in fact, we have to look at it carefully. Is this problem an individual problem or a common problem? What is the impact of Daily Fresh Incidents on the fresh track?

First of all, the daily freshness problem is only individual issues of your own. When we study carefully, we will find that the daily freshness problem is that the expansion speed is too fast, but the equity financing does not actually get the capital chain crisis caused by the account. This crisis is more of the financial problems of a single enterprise, and the entire market The track has nothing to do.

Secondly, the fresh e -commerce track is undergoing in -depth development. Previously, during the Shanghai epidemic, we repeatedly discussed the significance of the fresh e -commerce industry to the market. Even fresh e -commerce has become a lifeline that maintains the market. In this case, the market for fresh e -commerce markets Long -term demand is gradually forming.

First, the long -term development needs of fresh e -commerce companies are huge. According to data from Ai Media Consultation, the market size of China's fresh e -commerce industry in 2021 was 311.74 billion yuan, an increase of 18.2%year -on -year. During the epidemic, consumers have a strong demand for fresh food online, and users have deepened their trust in the fresh e -commerce industry. It is estimated that the size of the Chinese fresh market in 2023 will reach 419.83 billion yuan. It can be said that the high growth of fresh e -commerce has gradually formed a clear trend, and the overall prospect of the market is worth looking forward to.

Second, the long -term user habits of fresh e -commerce have been developed. In the early days, the development target group of fresh e -commerce was mainly young white -collar workers, but after the epidemic in 2020, especially after the epidemic in several places in 2022, the user habits of fresh e -commerce business have been completely developed. Let the young white -collar workers who have just graduated to the 60 -year -olds, as long as those who use smartphones, almost learn to use fresh e -commerce companies. Compared with Ai Media Consulting, 65.4%of consumers consume The increase in frequency, 51.6%of consumer consumption increases, showing strong consumer demand.

Third, the service of various fresh e -commerce tracks has become increasingly improved. After the Shanghai epidemic, a number of fresh e -commerce companies represented by Ding Dong's buying vegetables, Hema, Meituan, etc. have entered the fast track of development. During the high temperature in Shanghai a few days ago, because the user demand was too large, it was even caused by the time. Tight delivery. At the same time, the service systems and product categories of each household have become increasingly perfect. The services that fresh e -commerce can provide are gradually improved. In addition to fresh food, more and more users have begun to live in daily life. Fresh e -commerce purchased.

Third, from the perspective of the development of the long -term market, the market demand of fresh e -commerce has been clearly formed. It is currently the critical period of market development. With the maturity of the market. Fresh e -commerce enterprises will further enter the deep -water area of ​​development, and the market space is still broad. The key is to depend on how companies have further strengthened market differentiated competition advantages under the premise of controlling risks.

- END -