Rush on the hot search!Cook responds to Apple discounts, iPhone14 has big news

On July 29, Apple released the financial report of the third fiscal quarter of the 2022 fiscal year (2022). In the second quarter, Apple's revenue was US $ 82.959 billion, an increase of 1.87%year -on -year, and the market expected to be $ 82.8 billion; net profit was 19.442 billion US dollars, a year -on -year decrease of 10.59%, and the market expected to be US $ 18.976 billion.

Two financial indicators are higher than market expectations, and Apple's stock price rose sharply after the market. Dongcai Choice data shows that on July 28, local time, Apple's stock price rose more than 4%after the market.

Picture source: Oriental Fortune

Regarding the recent promotional activity launched by Apple China official website, Apple CEO Tim Cook responded that this discount activity was "nothing to do with the cleaning inventory."

Brokers predict that Apple iPhone14 will begin mass production in August and will be released in September.

Cook respond to Apple China official website discount

In the second quarter, Apple's iPhone revenue was US $ 40.665 billion, an increase of 2.77%year -on -year, accounting for 49.02%of the company's total revenue.

Source: Apple Finance

Apple Chief Financial Officer Luca Malistry said that the market's demand for iPhone has not slowed down, which is the company's largest source of income.

In the second quarter, Apple Greater China revenue was US $ 14.604 billion, a year -on -year decrease of 1.07%, accounting for 17.60%of the company's total revenue, but the income was higher than market expectations.

When talking about the business of the Chinese market, Tim Cook said that the supply and demand of the Chinese market in June have been significantly improved. "We have achieved very strong performance during the" 618 "shopping festival."

According to the market research institution Canalys, in the second quarter, the Chinese market's iPhone shipped 9.9 million units, an increase of 25%year -on -year. Apple will maintain investment in the Chinese market. The Chinese market is its second largest market position after the United States.

Recently, Apple China ’s official website has rarely launched a 4 -day promotional activity. From July 29th to August 1st, consumers can save up to RMB 600 when purchasing iPhone 13 and other products in a specified manner. Analysts believe that Apple iPhone14 is about to be released, and Apple has rarely launched promotional activities on the official website to clear inventory.

In this regard, Cook said that this discount activity "has nothing to do with cleaning inventory."

Source: Weibo

iphone14 is about to mass production

Apple did not provide a three -quarter performance guide. Cook said: "Although I saw some weakness, as far as the overall prospect is concerned, it is expected that the income in the next quarter will accelerate."

According to previous years, Apple will release new mobile phones in the new autumn conference in the third quarter. Brokers predict that in August, Apple iPhone14 will begin mass production and will be released in September.

According to the China Securities Journal and Femolintes, the China Securities Journal and CPC noticed that in order to meet the needs of the iPhone14 assembly, founding Foxconn is using rewards to recruit workers.

Recently, according to media reports, Apple added iPhone14's component orders to suppliers, hoping to further expand market share by using the Android camp mobile phone sales.

Market research institution Cinno Research analysis said that in the field of high -end mobile phones, Apple is unique. In recent years, OPPO, vivo, Xiaomi, Honor and other cultivation of products and brands still need a lot of investment and time, and it is difficult to reverse the situation in a short time.

Xiangcai Securities said that the Apple Industry Chain will start shipping in July-August. In the current environment of Android mobile phones, the release of Apple's new machines is expected to significantly boost the performance of the industrial chain company. It is recommended to pay attention to the Apple industry chain shipments Progress, new machine innovation, and sales of new machines.

Editor -in -chief: Shi Hui

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