E -commerce giant B2C retail business group expands the two new businesses

Cover Journalist Fu Wenchao

Recently, the Alibaba B2C retail business group has added new business. On the basis of the original Tmall Supermarket, Tmall International, Tmall luxury goods and Koala sea purchase, Tmall Taobao Fresh and Meow Sudo Electric.

Among them, Meow Suda Electric is a new brand of Alibaba B2C retail business group. It is an Ali self -operated electrical shop with a product coverage of mobile phones, digital, home appliances and other categories.

The reporter learned that unlike the brand's official Tmall's official flagship store, the ownership of Meow Suda store products belongs to the platform, and the platform is directly paid to the brand dealer to buy goods and ship it directly to consumers. In terms of product experience, we emphasize official self -employment, pay more attention to service and transaction performance, so that consumers can buy more timely and more certain purchases when purchasing, thereby improving the purchasing experience.

In addition, Tmall Taobao Fresh Business is mainly a fresh fresh business in Tmall Supermarket. Recently, it has also adjusted the structure to the B2C retail business. Because Tmall Supermarket emphasizes the provision of half -day and daydown delivery services, it is also more suitable for fresh fresh categories with strong timeliness.

The relevant person in charge said that the B2C retail business group uses "retail" as the core of the business group, expands matching products and services, quickly develop its own business on standard products, and emphasizes investment in construction supply chain and logistics performance capabilities.

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