Daily Fresh Change "Fresh Fresh" User Voice Refund expert: After closing the speed, it will no longer be complete. This is the sadness of the enterprise

Cover news reporter Zhang Yuexi

After the Daily Fresh denying the dissolution again, a refund of the user's refund was sounded on the Internet. On July 28th, Daily Youxian first responded to the speed -up speed: under the goal of achieving profitability, the company adjusted the front warehouse business, and the next day and other businesses were not affected. Then clarify the company's dissolution, and due to business adjustments, some employees resigned.

As the originator of the 30 -minute delivery of fresh e -commerce companies, the reason why daily freshness is called daily is because the fast -moving business allows users to receive the goods within 30 minutes. The daily freshness changes "the next day", the core competitiveness is being lost, and the daily freshness is already a trend of a building.

User: There are more than 200 yuan in Cali

Whatever you buy

On July 28, after seeing the hot search of the daily huge closure, users from Shanghai@小 7 7 7 7 7 7 7 7: I have no goods to buy anything, and there are 200 yuan in it. How can I refund the money? Below his Weibo, there are several netizens refund for help.

Netizens cannot refund for help or place orders normally

On the 29th, the reporter contacted@2 2, and he told reporters that he was an old user who was two or three years old daily, and there were more than 200 cards. But starting on the 28th, he found that everything in the app could not be purchased.

Storage value users cannot buy goods normally

According to a screenshot provided by the user, the user interface does not have a refund function. All the goods added to the shopping cart still have no goods to deliver in the case of reminder 1-4 days. "During the sealing of the Shanghai epidemic, and usual, the daily freshness played a great role, and it was a pity that it was unhappy."@小 ““ expressed regret for the daily conditions of the Daily Fresh.

User map supply, shopping cart products can no longer be purchased

@事 is not an example. Searching for daily fresh refund. A large number of users on the Internet have sought refund channels. Not only users, the daily fresh suppliers also began to discuss daily fresh and arrears of payment.

There are many crisis

The originator of freshly distributed fresh e -commerce companies went to decline

The rumors of daily fresh crisis have a long history. Earlier, suppliers complained in Black Cats, and daily entrusted their customized products.

The reporter found that, as a listed company, it has not announced the fourth quarter of the 2021 financial report every day. Inquiry in the third quarter of the 2021 third quarter, Daily Fresh disclosure, suppliers who have not paid over 1.6 billion yuan. In May of this year, Daily Youxian did not submit the 2021 financial report in time, and received a warning letter from Nasdaq's "not meet the requirements for continuing listing" and the delisting notice. Although the daily premium statement, the delisting warning will not affect the operation, for the capital market, daily fresh freshness has been labeled.

In June of this year, Daily Youxian had been closed for 9 cities for 3 days, including Suzhou, Nanjing, Hangzhou, Qingdao, Shenzhen, Guangzhou, Jinan, Shijiazhuang, and Taiyuan. Related data shows that the daily Outs and Fresh business has covered about 20 cities, and the highest peak has about 5,000 front warehouses. A certain investigation shows that Daily Youxian was established in 2014 and received a total of 13 rounds of financing, with a financing amount of more than 10 billion yuan. Investment institutions involved ICBC International, CICC Capital, Tencent Investment, Lenovo Venture Capital, Goldman Sachs Group, etc.

Expert Reviews

Cui Lili: The original intention of closing the main business to lose business is the sadness of the enterprise

The reason why daily freshness is favored by many capital is the first to start the application of the front position mode. That is, the goods are stored in the warehouse within 3 kilometers of consumers to solve the user's instant needs, and you can deliver the goods to your door in 30 minutes. After the first shot of the front warehouse of Youxian, Ding Dong bought vegetables, Meituan's food, and the latecomer Park Park Supermarket followed suit.

Open the APP, the boot screen still displays 30 minutes delivery

Closing the fast -speed business means that the daily freshness has ended 30 minutes of delivery, and it focuses on the shutdown of the business. With the next day and other businesses, can it support the daily freshness? Cui Lili, executive director of Shanghai University of Finance and Economics, told reporters that the cost of instant distribution business is relatively heavy, but this business is indeed the original main business of the daily freshness. Regardless of the name or business composition, if this business is missing, the daily freshness will no longer be complete. For enterprises, the original intention of entrepreneurship or the original intention cannot be carried by the services provided by the end users, which may be a kind of sorrow.

Home announcement, the fastest delivery time is the next day

Behind the crisis every day, the front warehouse mode has also been questioned. Earlier, there were research reports to calculate that the performers of the front warehouse model were as high as 10-13 yuan/single, which was about three times the traditional center e-commerce e-commerce, about 2 times the platform e-commerce company, and the community group purchase of about 6 times. Is the forefront model the optimal solution of fresh e -commerce or a trial and error of an industry model? Cui Lili said that this model has a relatively heavy cost, and fresh products relying on high loss rates may be difficult to support this model in a short period of time and a small range. Therefore, the cost problem of the front position may be flattened through high premium products to flatten high costs. Moreover, in the context of the current global economy's recession, appropriate contraction scale may be considered. "Model problem is the reason why Daily Fresh goes to today, and it is also a problem facing the entire industry." She emphasized.

Although the daily freshness has abandoned the front position, the user is used to the food buying service that has been delivered within 30 minutes.Such as Meituan buying vegetables, Ding Dong buying vegetables, Park Park Supermarket, etc., still insisting on instant delivery.The daily fascinating behind is the survival of the fittest in the normal industry, or it is still indicated that the industry is difficult to run out of the leader.Cui Lili said that she couldn't see it at the moment."In the post -epidemic era, the fresh e -commerce track should consider how to" overwhelm winter '. At this time, it may not be when the bayonet is spelling in scale, but to think more about how to reduce blood loss and wait for the spring.Cui Lili predicted.

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