Meta's second -quarter revenue declines for the first time?Is there still hope for the advertising income to be weak?

In the world Internet market, the famous social giant META (original Facebook) is the most popular company in the market. What should we think of our performance in Meta? Is there still hope for Meta?

1. Meta's second -quarter revenue declines for the first time?

According to the Daily Economic News, on July 27th local time, Meta, the parent company of Facebook, announced the second quarter of the 2022 financial report as of June 30. According to the financial report, Meta revenue in the second quarter of about $ 28.8 billion, a year -on -year decrease of 1%, which was the first quarter -old revenue decline in the company's history; net profit was about $ 6.7 billion, a year -on -year decrease 2.46 US dollars, a year -on -year decrease of 32%.

Due to the decline in revenue and net profit in the second quarter exceeded the expectations of analysts, Meta stock prices, which increased by nearly 6.6%, fell 4.53%in the post -trading transactions.

Meta's core business online advertising revenue decline is one of the main reasons for its revenue. Affected by factors such as inflation, advertisers began to cut advertising expenditures, which led to various social media platforms began to face the pressure of online advertising sales.

According to the company's latest financial report, the advertising revenue in the second quarter was US $ 28.15 billion, a year -on -year decrease of 1.5%. It was the lowest level since the first quarter of last year, and it was also lower than the analyst's expected US $ 28.53 billion.

At the same time, Marka Zuckerberg's "Yuan Universe" vision of Marka Zuckerberg also brought a lot of burden on Meta. Including AR (Augmented Reality) and VR (Virtual Reality) related hardware, software and content, the "Reality Labs" income of 452 million U.S. dollars, the lowest level in the last four quarters of the second quarter since the second quarter of last year last year Essence

2. Is there still hope for Meta with weak income?

To be honest, seeing that Meta's current performance has fallen such a serious decline, many people will feel strange. After all, Meta is a super social giant and has a strong market influence in the world. Floor?

First of all, the performance of the current META's performance is actually not only a problem with the META family, but the more serious market status of the market, affected by the epidemic, the decline of the world's economy, and the impact of inflation. The entire macroeconomic environment is facing relatively large pressure. Under such a large pressure of macroeconomic environment, the advertising expenditures of various enterprises have begun to be cut. Under such a background, various social media platforms In fact, they are all under the pressure of continuous decline in online advertising. This kind of pressure is a very serious impact on the current market, so in such a big background, it is actually an inevitable result for Meta, but this inevitable result has a certain occasion. Because all analysts expect META to have a relatively large performance decline, the performance decline of META's actual performance exceeds market expectations.

Secondly, we carefully analyze why there are such serious problems currently? In fact, it is also normal. The core reason is that Meta has been in the process of transformation, but the pressure it is facing is far greater than everyone imagined. Many people will find that the current META has actually lost its original original. The market competition motivation needs to be continuously transformed. In this regard, Zuckerberg chose the direction of the Yuan universe. The relatively large -scale decline, so the end result is the performance of the entire second quarter of the year, which is very unsatisfactory. This is the biggest problem at the beginning of the year.

Third, from the perspective of long -term development, the current pressure facing Meta is very huge. This pressure actually comes from the entire market. Therefore, in the case of huge pressure on the entire market, Meta may have to be well What should I do? Because there is still enough profits to support themselves and support META to explore and transform the direction of the Yuan universe, but now the Yuan universe can do very little in the entire market. Meta may be quite long to rely on the Yuan universe to make money for money. The way to go, and now the most need to do is how to obtain diversified market advantages and diversified sources of income, which may be what META must do.

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