How does Tai Er who has a revenue of 3 billion comes out?

Tai Erioa Vegetable Fish, a single -product restaurant with 390+ households and sauerkraut fish in the country, has opened a ballroom, and the guests who come in do not need to dance.

Tai Erkai's "Dance Hall", don’t stop "making trouble"

Before Tai Er, no one could think of Chinese food so "noisy" and "interesting". On the second anniversary of the Tai of the year, they will hold a series of offline pop -up activities, such as the 18 -year Tai Er Traditional Chinese Medicine Museum, the 20 -year Tai Er bathhouse, and the 21 -year Tai Erba gallery.

However, on the occasion of the seventh anniversary of the establishment, the direction of Tai Er's "noise" shocked their peers. This time, they chose to move the anniversary main venue to the line and open an online "ballroom". They also compiled a simple and easy -to -learn "wipe dance", recruiting "leaders" who could imitate dance in omni -channel recruitment.

The magical dance posture of 0 threshold attracted more than 100,000 video playback volume. The rich event rewards also triggered Weibo and Douyin netizens to imitate participation. On Weibo#微 鱼 微 微 微 微#and#微 微 微 微 微 微 微 微 微 微#微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 微 at during the day in one day a day within a day.

Of course, all online promotion must be directed to the store. Tai Er 390+ stores have been transformed into a "ballroom" and become the end of the promotion link.

From the theme table of the ballroom, to the background music, to the clerk's DISCO wind explosion head dress, Tai Er black and white -style stores seem to become a real "ballroom". Customers enter the store to apply for a "0 skills leader", follow the shop Xiaofer freely Embreidant dance, you can win the surrounding ballrooms such as "Mo Pu Tuo 'Weixuan" and "Dance Skills Open Facter". Share it through social platforms, and can also create secondary communication.

The change is inseparable, and the "understanding young people" is implemented to the end

Whether it is the Tai Er bathhouse of "flushing the soul, sourness", or "focus on the head, sour and free" Tai Eri, or this year's "no need to skill, sour is good" Tai Erbao Hall, Tai Er's marketing The action is always confusing.

But it is undeniable that each marketing of Tai Er has insight into the young group. It seems that in terms of marketing, Tai Ercanus does not have the same rebellion as their "more than four people do not receive" store regulations, but follow the emotions of the times and present creative content that can communicate with young people.

"Persist in yourself, even a bit two", the values ​​and attitudes that are in line with the young people at the moment, can gain the emotional identity of consumers.

Tai Er's constant emphasis on the "sour refreshing" can also extend the moment when people are enjoyable in daily life. A period of dance can also make people happy, as sour as eating sauerkraut fish. When the abstract taste buds feel the sourness in life, it can make people form a strong memory of the Tae II brand.

At the same time, the values ​​of "no technique, sourness" in the export of too sourly sour ballrooms are positively cut into the current situation of most young people at present, and urgently need to vent the status quo of exports.

Tai Er will make each anniversary celebration into channels and scenes that communicate with young consumers, and capture the emotions of the times.

Through the activity of "0 skills to dance", Tai Er encourages people not to give themselves too much pressure and excessive standards. No matter what profession and age, you can get happiness. The white -collar workers who inspired the CBD danced, and got a relaxation and sour experience after work.

The brand marketing activities are strongly related to people's life scenes, and Tai Er has given more "spiritual connotation" of sauerkraut fish. It has improved the sense of participation and the sense of spiritual gain, and naturally improves user stickiness.

I have understood Tai Er who has understood young people for 7 years and is good at grasping the emotions of the times. Can I continue to "understand" in the future?

*The first picture and picture of the cover of the article, the copyright belongs to the copyright owner. If the copyright owner thinks that his work should not be browsed or should not be used for free, please contact us in time. This platform will immediately correct it.

- END -