An old father, complaining to the Hero learning machine

Learning machine, once again refreshed my awareness of advertising! Originally expected it to educate my daughter, but in the end I found that it was educated by this stuff.

A few days ago, an article with a peer attracted my attention. He explained the eye protection certification of Hivo's learning machine in detail, and some time ago, I spent more than 4,000 yuan for my daughter. The W2 learning machine is because the elevator advertises every day, saying that this stuff can be protected.

The articles in the same article are very detailed, so I have to study this product carefully. After all, I don't want my daughter to become a four -eyed girl in the future.

To be honest, if you just look at the product introduction of this learning machine, German Rhein eye care certification, TUV eye protection authentication, free flash certification ... a series of dazzling certifications can definitely let you put 10,000 hearts.

But when I carefully studied it, I found that the teaching and eye protection functions mentioned in the promotional materials made me feel that my IQ was greatly challenged.

My conclusion is very simple. If it is 2000 yuan cheap, I think this thing can be bought, but it is too much to sell 4,500 yuan.

What exactly is a large paper -like screen?

First of all, I admit that the overwhelming advertisement of Hivo is absolutely useful, and the large paper screen they focus on is more eye -catching and successfully PUA.

The main selling point of Hivo W2 is the 15.6 -inch large screen, because many similar products are more than 10 inches. However, after researching in depth, I found that the eye protection and the eyes are not related to the screen size.

The following picture is the main selling point of Hivo's products.

The 8 major product selling points promoted by Hivo W2

I want to refute one by one from three aspects.

The first is about blue light.

The effect of eye protection is good or bad. Look at the radiation of the harmful blue light of the screen. This knowledge point can be found quickly on Baidu: the macular area of ​​the eyeballs is very sensitive to the blue light of the 415-455nm band, and the excessive light radiation will cause the eyes to the eyes Structural damage and visual fatigue, such as myopia, will cause the retinal pigment epithelial cell atrophy and death, causing irreversible damage to the eyes.

What causes damage to the eyes is harmful Blu -ray. This is the culprit. Since the Howo W2 focuses on the eye care function, there is no explanation of how the measures used by W2 use in the product manual can reduce the harmful blue light, and it does not indicate that the harmful blue light radiation of W2 is the amount of radiation. How much, about this issue, I asked Hivo's telephone customer service.

The customer service said that the blue light is divided into harmful Blu -ray and beneficial Blu -ray. Hivo mainly adjusts the brightness and related hardware, and the harmful blue light is absolutely lost. This has no specific value. The Hivo WeChat public account online customer service said that the Hivo learning machine can reduce the proportion of harmful blue light to less than 40%, or even close to 30%. The interpretation of the two customer service is different.

APP customer service and telephone customer service communication caliber is completely inconsistent

Regarding this issue, I later consulted some digital experts in the parent group. What they recommended to me is the equipment of the other two friends. Here I will not mention the name to avoid advertising. The learning machine performs blue light test. Only the radiation of the harmful blue light of the two large factories is in line with national indicators. Among them, the best product can be lower than 15%of the harmful blue light ratio. Later, the harmful blue light ratio dropped to 8%.

This ratio is a lot lower than Howo's uniform.

Those who have testing data are the real hard core, and most of the certification certificates are nonsense.

Followed by Rhein certification.

The most irritating is that in order to emphasize the eye protection effect of Hivo W2, it was proposed in the official web page promotional data: Hivo W2 obtained German Rhein TUV certification. Through an institution that looks very good abroad to prove that the big screen can indeed protect the eyes.

I checked it. This certification is true, but the German Rhein TUV itself is a company specializing in certification. The certification scope spreads throughout various industries. The oven, the oven, and even the mobile phone charger can be authenticated, and 45%come from outside Germany.

Part of the business of this company is to certify the products of overseas companies. The buying and selling is the certification business. That is to say, as long as the customer gives money, the product can be passed, and the certification can be issued. Essence

The eye protection authentication promoted by Hivo W2 is simply a gimmick. Previously, the head of the Rhein TUV Greater China in Germany stated that Rhein TUV issued a "low blue light certification" and cannot be equated with the "eye protection certification".

The last is about paper display.

If you don't look closely, you will really feel that this screen is not the same as the ordinary screen, because it looks like a piece of paper effect, so I went to ask friends who are engaged in hardware around. Tell me that this is the effect of the software. At present, the only thing that can achieve paper effects in the real display material is E-LINK technology, which is commonly used by e-books. Energy saving. The side effects are that the screen refresh rate is particularly low and cannot be played. video. Considering that the Hivo learning machine has a lot of video content, it is basically impossible to use E-LINK technology.

The paper display of Hivo W2 is achieved through software

Many mobile phone reading apps also have paper display functions

In other words, does the paper effect of Hivo learning machine add paper special effects through software? Regarding this issue, I also called to consult the Hero customer service. The other party said that the paper display effect was indeed achieved through software. In addition, I also consulted the customer service about the anti -glare and non -frequent flashing of Hivo. The other party said that the non -glare is through special craftsmanship to make the light more scattered and reflective on the screen.

There is no flash flashes. According to the explanation of Hivo's customer service, "If the frequent flashing, it will be damaged to the eyes." I asked, is it softened by the light without frequent flashing? The customer service said that it can be understood like this. It sounds like a screen refresh rate.

I specially asked the refresh rate of Hivo's learning machine, and the customer service replied that it was 60.

Now Xiaomi's glorious thousand yuan machine has a refresh rate of more than 90, and the refresh rate of 60 is not high.

In summary, the child is young and the eyes are developing. The manufacturer of the learning machine should clearly understand the data in the product description. Do not use the advertising words with no data support at all to confuse consumers and spend some money. It is a trivial matter. The most afraid is to cause irreplaceable damage to the children's eyes.

Tablet computer+learning software = Hivo

In addition to the eye protection part, I think that another element of the learning machine is the effect of learning. After all, when I was a kid, I also used good stars and high -step people. Basically, I used to play games. Learning really did not have much effect.

From my personal experience, in fact, the learning machine should be divided into two educational experiences. One is a passive interaction mode that stays in 20 years ago. Parents say that many learning machines have intelligent education systems to better interact with their children.

In fact, in terms of textbooks, you don't need to worry too much, because most of the teaching materials courses built by major brands of learning machines are cooperated with third -party teaching and training institutions, such as Xiaoli P20, Hisvo W2, Xunfei T10, etc., also All textbook versions such as human education version, Beijing Normal University version, Jiangsu Education Edition, etc. A learning machine can see textbooks in different provinces.

In some courses, various learning machine manufacturers also buy off the courses of the K12 education and training institutions and teach it online. Therefore, in the textbook course, each manufacturer is basically the same.

The textbook information has become the same, and the biggest difference between learning machine brands is AI interactive ability. The effectiveness of the use of a learning machine is not in the courses and teaching materials, but in the interaction ability with the child. This requires that the learning machine must have a certain level of artificial intelligence in order learning skills.

The promotional information of the Howo W2 on the official website is to help children learn and guide children to grow. However, after a month of testing, I found that Hivo W2 is more like a tablet with data.

Hivo W2 has various versions of textbooks, which is equivalent to a tablet full of information

Like Hivo W2, there are a lot of courses in it, and the exercise bank is very powerful, but when the child is studying, the system does not guide. It can only give a bunch of exercise banks and knowledge points. The child holds a bunch of information and does not know how to learn.

My daughter can only click the directory to learn related courses. After the children listen to the class, and then do the corresponding exercises, the whole process is very mechanical. Except for the wrong question, there is no feedback from the learning situation. I'm bored. Some other intelligent learning machines will provide timely feedback and guidance to the children's learning situation.

The above is the HV W2, there is only one wrong question book,

The picture below is other learning machines. AI has a strong ability to learn from children

Later, in the parent group, after asking for a circle, I found that some large manufacturers' products have now been completely AI and can achieve precise learning. Before the child is studying, the system will bottom out for the child's learning progress. The AI ​​system will have a small number of test questions to find the blind spots and weaknesses of the child's knowledge points.

Subsequently formulate targeted personalized learning solutions to help children achieve accurate learning. The AI ​​system will push the inferior knowledge points to the child, fill the knowledge blind zone, and strengthen the weaknesses; compared with these smart learning machines The tool clip, the learning method is very mechanical, instead of the child's learning interest, there is no way to plan the learning path for the child.

Finally, consolidate training, strengthen the knowledge structure, and select related topics from the knowledge map, and carry out consolidation exercises until the child fully understands and master the knowledge points.

Later, I got a look at the background of this company before discovering that the Hevo's parent company was the company's company. This group mainly provided the main machine customers with the main machine -controlled card, TV power supply, white home appliance component and other hardware. In terms of abilities, artificial intelligence, there is no accumulation, and it is reasonable to do not learn to interact.

Can't you sell it cheaper?

In fact, I talked so much, because I felt that the learning machine of Hivo W2 was too expensive, 4,400 yuan, now I bought a 9th generation iPad in my early 2000. After downloading a series of learning software, the experience is better. I did n’t sell so expensive, so I had to pay so much IQ tax in vain, and I would definitely shut up.

Compared to iPad, Hivo W2 can be called huge profits

Later, I actually calmly reflected this problem, because I found that domestic learning machines had to sell more than 4,000. Why? Because our parents do not like to pay for knowledge. If you spend a few hundred or even 1,000 yuan on your iPad, you can enjoy a comprehensive learning software service, then many parents feel uncompromising, but domestic manufacturers, use it, use Take a look at the psychology of the parents, pack the money of the content into the device, and then create a category of a learning machine separately, use the eye care as a gimmick, steal the concept, and sell it to consumers. The price of 4,400 yuan in the 4,400 yuan learning machine is already very high, but what makes me more angry is that Hivo pays special attention to the dealer. Each time the dealer sells W2, Hivo gives the dealer nearly 1,000 yuan, so many many Mom, they all sell W2 crazy to the surrounding people, saying that W2 is easy to use, suitable for children, for children, in fact, they have seen money. Hey, I hope that Hivo will use the money to improve the product function, instead of putting part of the money on the distribution channel.

Parents know what the price of tablets is, but after the new concept of the learning machine is created, the price anchor point is chaotic.

So, in today's learning machine melee, there are still many large manufacturers who are also involved in the market. What elements should be paid attention to when buying? What are the propaganda, don't believe it!

First of all, the big -screen eye protection is the IQ tax. The effect of eye protection is not directly related to the screen size. As long as it is more than 10 inches, the problem is not big. not good;

The Hivo W2 screen is really big, but it has nothing to do with the function of the eye protection

Secondly, without the monitoring of domestic authoritative institutions, no harmful blue light radiation data does not buy. Anyone to promote a certain foreign institution certification, they must be vigilant and prevent taxes from manufacturers;

Third, don't just look at the relevant information of the curriculum. Be sure to go to the physical store to experience it. In the same way, it spent 4,000 yuan to buy a tablet full of learning materials, the core, or a low -profile tablet.

In the end, you have never heard the brand of advertising learning machines, and there are no data support in the advertisement. Buy it carefully. Everything that does not give the data is a hooligan. sheep.

- END -