The north still ranks the top of the list, and Han Rongcheng has a good start, and lives well with the core attraction of talents in the city.

Where will the ten million graduates flow? Why do they choose like this?

—— Since the graduation season in April, "where the first batch of more than ten million graduates go" has become the focus of attention in the whole society.

A few days ago, the Ziru Research Institute released a group of "Observation of Rent Rental Behavior of 2020-2022" (hereinafter referred to as "Observation"). The data shows that the first 00s who are "will rectify the rental market". He also has his own ideas with urban living.

In terms of cities, Beijing and Shanghai are still strong, and they are still the primary choices of graduates; the attractiveness of new first -tier cities represented by Chengdu and Wuhan is increasing, and there is a faint "upper position". It is the first choice for graduates; graduates are more inclined to choose new houses that pass the subway, rather than old houses.

Behind the choice of graduates, one is that the direction of attracting talents in major cities is different, and the other is that the development of urban construction and long -term rental has become a foundation for graduates.

Major cities have unified pace of "grabbing people", and in the north, in accordance with the stability and attractiveness, the attraction of the new front line has improved

Since 2020, the "grabbing war" of major cities has gradually floated to the water and reached a new peak this summer.

On June 29th, a topic#6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 within two days will reach 190 million. Of course, this is not the first -tier and new tier cities that have attracted attention due to relaxation of the settlement policy:

In December 20th, Guangzhou issued the "Notice on Relating the Social Security Latest Social Security Latest Social Security Talents of" Double First -class "universities";

In July 21, Beijing released the "Administrative Measures for the introduction of graduates in Beijing";

In September 21, Wuhan issued the "Implementation Opinions on Adjusting and Improvement Policy Related Conditions";

In January 22, Chengdu released the "Administrative Measures for the Migration of Households in Chengdu" ...

At the beginning of the release of the above documents, all were called "maximum relaxation". However, if you look closely, different cities have shown a completely different introduction:

One, such as the capital of the country's capital, Beijing, Beijing, aimed at super high education talents such as masters and doctors in the country and the world; the two, such as the new first -tier cities such as Chengdu, Wuhan and other universities. Fully recruit local college groups and win with development potential.

In the end, the situation of "the old front line is still strong, and the new line has risen significantly". The rent data of the graduates surveyed by "Observation" also confirms this view.

"Observation" data shows that nearly 80%of the nine key cities across the country choose to stay in the city where the university is located, and the proportion of each city has increased year by year.

Among them, there are three situations worth looking at it alone:

In the three years of Shanghai, the "staying in Shanghai" exceeded 80%, and Beijing was 77%. The two major first -tier cities have a continuous and stable attraction to graduates. In the new first -tier cities, Chengdu also realized the three -year "retention rate" exceeding 80%. The rising show, Wuhan, as the two major cities with rich resources and emerging industries in universities, also perfectly interpreted the attractiveness of the steady talents in the new first -tier cities -in the past three years, the proportion of graduates has increased by 10% in three years. From the perspective of proportional data, although Guangzhou has a low residence rate, the number of students in Guangzhou in schools exceeds 1.5 million, ranking first in the country. Therefore, from the absolute scale, the number of graduates they attract is not a small number.

The last mile of talent landing, a good living experience to help graduates stay

Talent policies and economic potential are the main backgrounds of graduates to choose cities. Whether it can be smoothly and meets expected to settle in the city is also the focus of affecting graduates. In recent years, the emergence and popularity of living methods such as long -term rental institutions, as well as preferential policies for renting housing, have also made graduates with confidence.

In recent years, the long -term rental institutions have provided graduates with greater efforts to rent a house and reduce the pressure of graduates. Taking the freeness as an example, the "Haiyan Plan" launched the "Haiyan Plan" provides a preferential discount on the monthly rent and the deposit. Assuming that the monthly rent is 3,000 yuan, in the conventional "one payment one pay three+intermediary fees" model, graduates need to pay 15,000 yuan before check -in, and in the "Haiyan Plan", only 3,000 heads are required to pay You can stay in the monthly room. The pressure of "down payment" is significantly reduced.

Furthermore, the rent of the long -term rental institution is more stable during the graduation season. According to Kerri rental and sale data, this year and April to May last year, Shanghai's personal housing rents rose 9%and 10%month-on-month. In contrast, the rent of the long -term rental institutions fluctuates smoothly. Data show that in the second quarter of this year, the national rent level maintained a stable state, and the volatility was within 2 %. In addition, the data shows that the price of the "Haiyan Plan" has fluctuated between ± 2%in the past three years, and the price is relatively stable, which is very friendly for graduates.

Therefore, in the context of the severe employment trend this year, long -term rental institutions such as free are favored by graduates. So, what kind of living conditions will graduates prefer? Let's look at a few sets of data first.

"Observation" counts the 10 popular communities signed with the most contracted in 9 cities across the country. Among them, Shanghai and Chengdu are the most typical: the community on the list is generally located in the surrounding areas of cities in the traditional sense, but it is often close to a subway station that runs through the city. Or approaching the high -tech development zone; at the same time, the community is generally built, large, large, and large, and more in line with the requirements of young people's lives.

Specifically, graduates have also shown a new attitude after 00: For graduates, the natural contradictions of "tightness VS want to live well" have always existed. Therefore, high cost -effective leases have become the most Preferred;

Among the various supply entities in the current housing rental market, professional long -term rental institutions are one of the few market entities that can provide "quality leases". Among them, the "Friends" series that has been upgraded for ten years has become many. The "first house" of young people's independent life;

It is also a shared house. The "age of the house" is younger, the apartment is more reasonable, the transportation is equally convenient, and the rent is more advantageous.

Under a limited budget, graduates can live in first -tier and second -tier cities. It is not difficult to find that the landlords, enterprises, and platforms in various cities' housing rental markets constitute the supply side of the rental house. Talent attraction and talent "last mile" value. To quantitative and large -scale re -engraving this last mile quality experience, the power of professional long -term rental institutions and industrialized long -term rental industries is indispensable.

Perhaps, it was not that graduates eventually chose a long -term rental institution because of the city, but because of the long -term rental institution, they chose the city. Therefore, long -term rental institutions must also actively adapt to this change, take responsibility with new models, new attitudes, and new ideas, and grow up with young people. I hope that graduates can find a satisfactory residence in the ideal city, glowing and fever in their life zone.

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