Tianshan Review 丨 Deeply digging consumption potential with "new gameplay"

On July 25, in the Xinjiang Exhibition Hall of the 2nd China International Consumer Products Expo, many merchants came to discuss cooperation. Photo by Tianshan.com reporter Hei Hongwei

Tianshan.com reporter

At the second China International Consumer Products Expo, which opened on July 25, there were not only more than 2,800 brands participating in exhibitions, more than 600 new global new products first shows, but also many companies to create new consumer scenes, and even "resort areas". Move to the scene and let consumers immerse themselves experience "new gameplay". At the moment of consumption vibrant recovery, it is important to provide rich high -quality products to meet consumer demand. However, it is particularly urgent and necessary to explore new scenes and new spaces to stimulate consumption enthusiasm.

Consumption has a long -lasting force for the economy. Building a new consumer scene and expanding new consumption space will not only help promote the cycle of the product industry into the supply chain and consumer chain, but also stimulate the vitality of the market, and boost the consumer confidence to provide strong support.

Good products are easy to see, and good scenes are difficult to find. Constantly creating a new consumption scene has a less effective effect on the potential of deep excavation of consumption. At present, affected by comprehensive factors, "unwilling to consume" restricts consumer growth. Based on this, the General Office of the State Council recently issued the "Opinions on Further Release Consumption Potential to Promote the Continuity of Consumption", and the "Opinions" focuses on the pain points of pain points in the consumer field and the obstacles of institutional mechanisms. Undoubtedly, based on the optimization of the consumption environment, promoting the innovation of consumer scenarios, and driving the growth of consumer growth.

To create a new consumption scenario, we must optimize the consumer environment. Small scenes depend on the environment. If the consumption scenario is "hairy", then the consumption environment is "skin", and the skin does not save hair. The consumer environment is a comprehensive manifestation of the social environment, business environment, and government environment. Whether consumption can be diversified, fashionable, and quality, whether the consumer scenario can be full of innovative vitality, and drive the healthy interaction of production and consumption. Essence Therefore, it is necessary to take a new trick in the construction of the consumer environment, and to give birth to a new consumer scenario with a stable consumption environment, to nurture the consumer environment with vibrant consumption scenarios, promote the continuous warmth of consumption, drive the economic positive cycle Essence

To create a new consumer scene, we must also strengthen the integration of formats. The fusion of business format is the key to creating a new consumer scene and expanding new consumption space. Traditional formats and emerging formats are not clear. Through "wisdom+", "digital+", "culture+" integration and conversion, the multiplication effect will be achieved. Therefore, strengthen consumer cross -border integration such as business, culture, tourism, sports, health, transportation, etc., so that the traditional formats and emerging formats are deeply integrated, and online and offline advantages are complementary to form an emerging consumer industry with integration, innovation, and virtuous cycle. The chain can continuously expand new consumption scenes of immersive, experience, and interactive consumption, and promote the release of consumption potential.

At this year's Expo, Xinjiang also organized nearly a hundred companies to participate in the conference, and 19 of them participated in the exhibition to focus on showing the advantages of Xinjiang's characteristic industries. Of course, in terms of creating a new consumer scene and pioneering new consumption space, Xinjiang is still in the stage of "heel" and "learning". The new scene with Xinjiang characteristics and the charm of Xinjiang is of great benefit to the continuous promotion of market vitality and consumer vitality in Xinjiang.

- END -