The limelight is strong, where is the social style of the universe?| Salon review

The "Social Social" of the universe is upright. With the concept of the Yuan universe, social networking has become the most likely to land in the Yuan universe, which has made many platforms rush.

Throughout the world, the overseas markets have META and Tinder to accelerate the social layout of the Yuan universe, while the domestic market has Baidu, Ali, and bytes. Although so far, there has not been a Yuan universe social product that can truly represent the industry, but with the strong promotion of social needs, the social socialization is expected in the future.

What is the value of the Yuan universe?

How to combine social pan -entertainment application scenarios with the concept of the Yuan universe?

How will the upgrade and progress of underlying technology promote the social development of the Yuan universe?

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Summary of Salon Questions and Answers in this issue

01 "Yuan Cosmic Social" is an inevitable trend or the concept of the market hot?

Yu Xuefeng:

For the first time, my concept of the so -called Yuan universe was in 2016, when I made VR equipment and VR live broadcast room. In the past two years, the concept of the Yuan universe has become hot again, and I think this is an inevitable trend.

At this stage, the technical form restricts the development space of the Yuan universe, which has led everyone to stay in 2D to become 3D, but the application of many scenes in the future will be the trend to open up and offline and combine online and offline.

Liu Zhiqiang:

Yingke proposed online and offline integration in 2019, but for us, we have only started to study more systematically from last year. The Yuan universe must be the future trend. There are several reasons:

First of all, the six major support technology "Bigant" mentioned in the Yuan universe industry will have a lot of progress than in previous years. Among them, "B" is a blockchain, "i" is "interactive device", "G" is a video game, "A" is artificial intelligence, "N" computing power, "T" refers to the Internet of Things.

From the perspective of users, from 2D to 3D, upgrading from plane to immersive VR experience is a demand.

From the perspective of capital, the dividend of the mobile Internet will be topped more than ten years later, and the capital needs a new direction and the track of the track. This will further accelerate the development of the Yuan universe. We think it must be the future trend.

Yang Fan:

The sound network has been planning since last year and prepared related audio and video technologies. But last year, more of the overseas markets, especially the Japanese, Korean, European and American markets. In contrast, the Chinese market did not have such strong demands. The blowout of the domestic Yuan universe concept is after the Spring Festival this year, we can feel that there are many single volumes in various industries such as entertainment and exhibitions.

Lao Bai:

The characteristics and methods of cutting into the universe of each company are different. Web3's model or the pattern of the Yuan universe, everyone is exploring.

From the perspective of coolness, we have deployed about 382 stores in the national retail industry, and we hope that it is the core entry point from content and hardware products. The cut -off model of the Yuan universe is changing with the change of the equipment. We are also doing such a layout. In terms of the Yuan universe, we focus on in -depth cooperation with brand manufacturers and content manufacturers.

02 What is the social ecosystem of the universe in the future of Cool, Chizi City, and the Universe Future Plan?

Lao Bai:

We have a certain distance from the Yuan universe. What emphasizes is to be friends with users, but we will not build our own social platform.

We have set up several paths. One is the perspective of hardware entry. At the end of the year, Cool will launch a brand new Yuan universe access hardware to break everyone's cognition and imagination. To break through the hardware entrance, more attempts and layouts are needed to have more routes. In addition to hardware, we will build a Yuan universe trading platform based on Web2 logic, allowing cooperative brands to break through the limitations of content and hardware to make new display, and establish a stronger consumer platform for user stickiness.

Yu Xuefeng:

What we do is to go to the sea stranger's social products. How to make users quickly be familiar with is the core key to improving the matching power, and the Yuan Universe provides us with technology and direction.

From the first pure text of the social network to the ecosystem of pictures, voice, videos, and live broadcasts, the Yuan universe may better help people establish contact with people quickly, and generate high intimacy interaction forms. Therefore, The Yuan universe is a good layout point for social tracks. Akiko City has a lot of upstream and downstream layouts. From the perspective of online application, we have a relatively large movement on Yumy's products, adding virtual images, and so on. We have made some layouts on virtual reality technology and hardware.

In the future, the Yuan universe may be introduced into other new fields. After the audio and video mature, we transfer to live, social networking, and then derived to other fields. The evolution path is actually similar. We will do some exploration in various fields in the future.

Liu Zhiqiang:

Focusing on the Yuan universe, we have launched a layout in the immersive experience of 2D to 3D, the Yuan universe assets, and virtual digital people. At present, we are also exploring the brand. We have deployed a number of meta -cosmic products APPs and cooperated with head companies.

03 What are the changes in the social scenarios, functional innovation and user experience of the current social product?

Yang Fan:

From two aspects, the first is the level of the scene. Now the scene is really rich, and there are three major categories.

The first scene is the Panyuan Universe Scene, which upgrades the traditional live broadcast from 2D to 3D; the second is commercial scenes, because the epidemic, the exhibition cannot be held offline, gradually transferred to the online; the third is virtual assets, mainly using NFT to use NFT , Blockchain and other monetization, this piece of overseas does more.

In terms of interaction and user experience, the hardware is a large breakthrough point. I think the way to contact the Yuan universe in the future is definitely not just a computer, keyboard, or touch screen terminal. It will slowly derive more products and interaction methods. At present, everyone is still in the initial stage. The offline business began to implement online through the APP. The 2D version of the experience, interaction and the original business gradually switched to the 3D environment. This requires everyone to work together.

Can the 04 yuan cosmic social circuit run a giant to replace the status of traditional social giants?

Lao Bai:

From the perspective of social scenes, the social product of the Yuan universe is essentially a social product that changed a scene. The most critical point is that smart hardware products and bandwidth can satisfy your social VR.

From the 2G and 3G to 4G era, I have experienced it as an Internet veteran. During the period, many excellent social products have been produced but some have not stayed. The most critical point is that each product requires insight into people's hearts and meets the need, and satisfying users are a suitable social product. We need creative product managers to break through the social relationship chain and create social products that are in line with the social platform of the Yuan universe.

What is the essence of the social nature in the universe scene? This is the point that everyone needs to think deeply. We build the Yuan universe, which is a multi -track and multi -angle attempt. Now we need to quickly seize and lay out the track in order to know where the future market is.

Yu Xuefeng:

Social tracks are divided into two main scenes: one is a stranger scene and the other is the scene of acquaintances. In the Yuan universe era, the social track of strangers will definitely produce several subverted social products, because its scenes, user needs, and relationships are very suitable under the basis of the Yuan universe.

05 What are the technical thresholds for the "Social Inspection of the Cosmic Universe"?

Yang Fan:

I think the threshold of the foundation, such as the development of game scenes, the establishment of 3D scenes, and the establishment of virtual digital assets. These are lacking for many traditional manufacturers and need to be supplemented. This is a basic threshold, but it is relatively easy to leap.

There are two problems that need to be solved. One is how to make the Yuan universe more "true", whether it is from sound, perception, or in all aspects, and in all aspects, it is connected with the real world. The real -time problems that need to be solved include the real -time problem of the picture voice. Companies like Sound.com have been solving this problem. Second, the Yuan universe not only does something on the current basis, but also needs to be re -integrated from software, hardware, computing power and upstream and downstream levels.

06 What are the ways to commercialize the "Yuan Cosmic Social" product in the future?

Lao Bai:

The starting time of the Chan Yuan Universe Center is not long. In March, we released the strategy of the Cool Yuan universe and the first digital collection. We hope that the Yuan universe will be newly interpreted from an ecological perspective. Three months of launch, our benefits have exceeded 10 million. In my opinion, there will be a lot of attempts in the Yuan universe in the future.

At present, Laiku has opened the world's first digital industry in the digital industry with the concept of the "Yuan Universe" as its foothold. The first "Laiku Yuan Cosmic Electronics Festival" was launched, and it is still deploying other various commercial monetization methods and space.

Among them, the business that brings the most income is the sales of digital products. We changed a form and sold in the Yuan universe.

07 What will the next evolution and development trend of "Yuan Cosmic Social" be like?

Yang Fan:

The virtual and reality distance will become smaller and smaller. For the outlook of the Yuan universe, I think it is divided into several stages:

First, within five years is the stage of the foundation of the Yuan universe. At this stage, everyone starts the so -called "porter" and the role of infrastructure collection from various fields such as hardware and software. During the process, companies such as sound networks will enhance the carrying capacity of the Yuan Cosmic Channel according to industry development and customer demands. The goal of the first stage is to achieve basic offline interaction 3D, such as we can shop online virtual world. In the second stage, it takes eight to ten years, and there will be more innovative things at this stage. After the handling phase, the theory is slowly formed, and everyone's gameplay and mode will gradually mature and all open.

After that, if the player has a device to access it, it is a longer -term thing.

Liu Zhiqiang:

After ten years of watching, there will be new tracks in the field of the universe. Whether it is infrastructure, content in the ecological field, or industrial incubation, there are many opportunities. As the entire ecological technology is complete, development will become faster and faster, which is the trend we see.

Combined with current, there are many forms of the Yuan universe. Everyone has their own layouts, and a so -called clear and correct layout method may appear at a certain stage.

Third, in terms of content ecology, the number of AI in the later Yuan universe may exceed the number of real things. Now many companies and manufacturers are already doing this to study the content in AI. At that time, the social relationship of the entire Yuan universe will also evolve from the relationship between people and people from the current relationship between people, people, and things.

Yu Xuefeng:

When I went to college eight years ago, I did n’t have online takeaway. I ’m a call from the small seller department outside the school. When I went to school with Taobao and JD.com, it was difficult to imagine that I could buy live explanation while watching the vibrato.

The general public really feels that the impact of Yuan universe on their lives will probably take about eight to ten years. Whether it is the establishment of online scenes, or the exploration of various industries, especially the online software and hardware technology, ordinary users will have obvious perception in eight to ten years.

Lao Bai:

It may be different from the perspective of the development and evolution of the Yuan universe business. We mainly focus on digital product retail, facing young users of the young Z and the M (the generation of the universe). From a consumer perspective, many things he sees, hear or try will enter his life in the model of the Yuan universe.

The ultimate goal of Laiku is the technology connecting the world, combining consumers' senses with AI, creating a new digital experience space, and allowing more users to carry out shopping and social online online and offline.

Introduction of "Xiaguang TALK" column

"Xiaguang Talk" is a commercial exchange column initiated by Xiaguang Society, focusing on the sharing of pan -commercial knowledge, covering the fields of going to sea, entertainment, new consumption, hard technology, and entrepreneurial investment.

Each section gathers the partners of investment institutions, large enterprise executives and senior media people. Based on the current hotspots, we shared and explored cutting -edge technology, business logic and investment concepts, and providing deeper industry insights.

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