The "fireworks flavor" of the trunk market is getting stronger

"Pack" the store into the car

The "fireworks flavor" of the trunk market is getting stronger

□ Our internship reporter Blizzard Blizzard Text/Photo

What do you think of when referring to the car trunk? A moving storage space, loading luggage and debris? Recently, some young people "packed" coffee shops, milk tea shops, snack bars and other shops into the trunk of the car, opened a new type of consumer scene, and formed the trunk theme markets spontaneously in various cities, attracting Many young people's participation has also added a lot of "fireworks" to the city.

The trunk market is fire

At 7 pm on July 13th, Wu Yaning from Handan, Hebei drove to his fixed stall -Handan Cotton 3 -time Park. Open the trunk, hang the signboard, put a circle of atmosphere lights, and put on the ingredients prepared in advance. After a while, a simple snack stall is completed. As the sky was darkened, the customers in the market gradually became more, and Wu Yaning became busy.

She told reporters that the days like this have lasted for nearly a month. "I opened a red snack bar before, but recently because of the epidemic, I always tried to find a suitable place to set up the stalls. City, I applied. "

In the trunk market, there are not a few stall owners like Wu Yaning. Some of them sell exclusive drinks, some sell online red snacks, net red toys, cultural and creative supplies, etc. At a stall called "Happy Sale", colorful pigments and gypsum dolls with different shapes have inspired many young people's creative enthusiasm. The stall owner told reporters that as soon as the charging light is turned on, the table is set, and the pigment can do business as soon as it is put. It is very convenient to stop without paying the management fee. It is very convenient.

Such a scene also appeared in the night of major cities. On major social platforms, posts and short videos of Beijing, Xi'an, Nanjing, Wuhan, Chengdu and other local trunk markets have emerged.

In the Xiaohongshu, the number of notes in the trunk market has reached more than 20,000, and the reading volume of the "trunk market" on Weibo has reached more than 27 million times. Many netizens will be in the trunk of the trunk. Shopping in the market as an Internet celebrity check -in. The trunk markets like Beijing Spris Ole, Nanjing Wumasu, Xi'an 浐灞 and other places have become Internet celebrity punching places, which has also formed a new type of economic format -trunk economy.

Pass a life attitude

What is the trunk economy? It is understood that the trunk economy evolved from the stall economy, which is the reconstruction of living consumption methods ushered in with the changes in the times. This concept originated in the United Kingdom, and people used car trunk space to place their own idle items for sale. Since its development, the trunk market has gradually become a lifestyle and social method.

The trunk market has become a new way for young people. They have different purposes. Some people make money as the main business; more stall owners hold the mentality of "playing", use stalls as sidelines, increase income income, increase income income, and increase income income. At the same time, we gather with friends and broaden the connections.

Wu Yaning told reporters that every weekend she invited three or five friends to meet in the trunk market. "The atmosphere here is very easy. When you are not busy, buy a few drinks, chat with friends, narrate the old, and use the trunk market to know different friends and expand the social circle."

"Although it appears in the form of stalls, the trunk market is actually more like a social platform. During the stalls, I encountered a group of like -minded people and drove out to practice stalls together to pass on a life attitude. "Many stall owners said.

The person in charge of the trunk market in Handan Cotton 3 -time Park has said that the trunk market is mainly "post -90s". They are curious about the world, passionate about life, pursue the trend, but stick to themselves. Among them, more young people choose to come here, not to make money, mainly to make friends and increase their life experience.

Some experts believe that the continuous rise of this economic model makes people feel the "trendy flavor" brought by fresh consumption experience. The youthfulness of the trunk market also shows that the essence of the trunk economy is no longer selling goods, but the "fireworks" of life.

Supervision must also keep up with the development of the new format

However, the fiery trunk economy has also exposed some problems in this new format, such as disturbance of the people, occupation of road operations, and food safety.

Li Sheng, the chief partner and chief lawyer of Beijing to Pu Law Firm, said in an interview with reporters that the characteristics of the trunk economy have less input and strong flexibility, which has attracted many young people in the early stages of entrepreneurship, but then The problem comes also needs to be solved.

On the one hand, in some cities, because the trunk market has just risen, it is impossible to find a suitable venue in the city in a short time. In this case, there will be a problem of occupation of the road, and the cities are not allowed to place it all over and sell goods. As a result, participants need to constantly transfer places to avoid management.

On the other hand, many consumers questioned food safety: "Is there any business license" and "Where did the raw materials enter?" The economic problems are facing the economy, but the relevant policies and regulations have not been introduced separately for the trunk economy.

In the face of these issues, Li Sheng suggested that the competent city department can plan a certain operating area for the characteristics of the trunk market. While promoting the development of a suitable trunk economy, it can also promote flexible employment.In response to food safety issues, Li Sheng believes that it is unchanged in ensuring food safety."The relevant departments of food safety issues should strictly implement supervision, strengthen the health inspection, health inspection, business license registration of employees, and even register the license plate number.

Li Sheng said that relevant departments should gradually improve laws and regulations such as the Consumer Rights Protection Law, "Food Safety Law", improve the management methods of new formats such as trunk markets, and promote the healthy and orderly development of the trunk economy.

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