Foreign business at the Expo: "We are optimistic about the Chinese consumer market"

Author:Overseas network Time:2022.07.28

The sea breeze is gently, the coconut forest is spoken, and the world's eyes gathered in Hainan. From July 25th to 30th, the 2nd China International Consumer Products Expo (hereinafter referred to as the "Clean Expo") was held in Haikou City, Hainan Province.

In this session, the number of exhibitors and brands exceeds the first session, and the degree of internationalization is higher. There are more than 2,800 brands in the exhibition area of ​​100,000 square meters. The exhibition area of ​​RCEP member states has increased by nearly 20%over the first session.

As the first offline exhibition held in China's four major foreign trade exhibitions this year, the successful holding of the second Expo showed the huge potential of the Chinese consumer market, and also showed the effective results of China's overall epidemic prevention and control and economic and social development.

"Sharing open opportunities and creating a good life together" is the theme of this Expo. Sheng Qiuping, deputy minister of the Ministry of Commerce, said: "We will strive to make the current Expo into an important platform for countries to expand trade, strengthen cooperation, and promote development. Global economic recovery provides new growth momentum. "

There are many first shows of the first show

The Expo is China's first national exhibition with the theme of consumer boutiques. The new products of the current Expo gathered, companies from the world gather here, and launched the "Global Development, Asia -Pacific First Exhibition, and China's First Show".

It only takes 3 seconds, the water temperature is quickly burned to 100 degrees and then dropped to 40 degrees. A cup of temperature with suitable temperature is over. The IAM net drinking water machine X6, which focuses on "drinking cool white in 3 seconds", debuted at the Expo for the first time. The relevant person in charge of the brand introduced: "After in -depth investigation of the Chinese market, we found that many families have been equipped with direct drinking water machines, so we simplify the old filtering function, expand the water tank capacity, further shorten the water outlet time, and really achieve 3 seconds of drinking for 3 seconds. Going to Liangbai, I hope to enter more Chinese families. "

The Chinese snow wax car, which is "the first in China, the world's leading, and completely domestically produced" exhibited by Taishan Sports, brought a hint of coolness in the hot summer day. The 92 -square -meter snow wax car can not only meet the professional needs of 6 waxists at the same time for snowboards, but also equipped with a bathroom, shower, warm -up area and rest area. During the Beijing Winter Olympics, the Chinese off -road ski team with the guarantee of China Snow waist car service has achieved the best results in the history of the Winter Olympics in all projects. The first snow wax car independently developed by China has also become a Winter Olympics field. The beautiful scenery shows the strength of Chinese manufacturing to the world.

According to reports, during the Expo, more than 200 brands will release more than 600 new products. Among them, the new product launch conference of the "Self -Extraction Moment" on the 27th to 28th has a total of 28 international and well -known domestic companies with 104 new products of different styles and different series of new products. , World famous wine, high -end food, electronic technology, biotechnology, artificial intelligence and other fields, leading the trend of consumption.

Before the opening, multiple fashion brands had taken the lead in foreseeing its first new products in the world. Qeelin, a Jewelry brand of Kaiyun Group, France, designed the Hainan gibbon solitary jewelry BOBO. The well -known art jewelry Larwiner Raweer will display the "Fly to the Future" 2022 series. The top whiskey brand Grandfidi brought the "Time Tibetan Series 50 Years". Edinton took the epic 81 -year rare single malt whiskey to conduct the first show in China, attracting many buyers to negotiate cooperation.

Locked the new demand for China's consumption upgrade, and many brands choose to start healthy boutiques at the Expo.

In the living exhibition area, Ao Sheng's decompression nourishing chair is the launch of China. This body chair has AI pressure monitoring function. It only takes 30 seconds to measure heart rate, respiratory frequency, and heart rate mutation through biosensor, calculate the body tension, and then tailor the massage program. The relevant person in charge of the enterprise said that he hopes to use the Consumer Expo to contact more terminal consumers and increase brand awareness. "We are optimistic about the Chinese consumer market."

Chinese goods boutique show charm

The Expo gives full play to the role of "bridge" and "window", not only to provide opportunities for enterprises in various countries, but also sell business opportunities for Chinese consumer boutiques to global creators. In the domestic exhibition area of ​​20,000 square meters, 31 provinces, autonomous regions, municipalities, and Xinjiang Production and Construction Corps brought more than 1,200 brands.

The 5,000 -square -meter domestic products museum specially set up this year is even more popular, and it focuses on consumer boutiques such as Chinese technology, green home appliances, cultural and creative, biomedicine, etc.

Domestic products "Science and Technology Fan" feet- ———

HKUST Xunfei has produced a number of new products, including the new Xunfei Translation Machine 4.0, Xunfei Smart Wireless Microphone C1, Xunfei Smart Listener, etc., providing innovative solutions for high -efficiency and fast translation, video creation radio, hearing the treatment of crowds, etc. Essence The relevant person in charge of HKUST Xunfei told reporters: "The Consumer Expo allows HKUST Xunfei to contact buyers and consumers on the international stage. Our consumer -grade products on the entire line not only get good display opportunities, but also have gained a lot of positive feedback and many positive feedback and feedback It is recommended to expand new cooperation opportunities. "

Huaxi Bioskin brought the new product of "Water Spring", the first sodium sodium sodium sodium sodium beverage brand "Water Spring" at this session. According to the relevant person in charge of the brand, the formula of hyaluronic acid drinking aquatic products only contain pure water and hyaluronic acid, without adding, no anticorrosive, and sterile irrigation. Through the Expo, companies show their strengths and customers to expand their brand influence.

Chinese products are "not ordinary" -

In the fashion jewelry boutique exhibition area, the Chinese environmental art jewelry brand Gaunash exhibited a golden diamond clothes inlaid with 19,650 diamonds and took 2 years, perfectly showing the spirit of Chinese craftsmen. Another global necklace "Tears of Miners" is based on a variety of synthetic environmental materials to convey the brand environmental protection concept. "Gaunash will use the opportunity of the Consumer Expo to promote the brand environmental protection concept, explore more new concepts of jewelry consumption trends, and warm up for the brand's internationalization." The brand leader said. Summary brand elephant country is the emerging "domestic product" brand that has emerged in recent years. With product innovation, its dumplings, wonton, small crispy meat, green onion cake and other products have been loved by consumers once they were launched and became consumer boutiques. One of the representatives of the "new national tide". "The country is committed to providing consumers with a" ideal simplicity ". This time, participating in the Expo is a good exchange and display opportunity. We expect to tell the world to the world." Wang Lin, the person in charge of the country.

Sharing China Opportunities

China has more than 1.4 billion people and over 400 million medium -income groups, and the huge potential of the consumer market releases an irresistible "gravitational wave" to global companies.

As the guest country of the current Expo, more than 200 brands in France have participated in the exhibition, reflecting the close trade between China and France. Xie Weibo, president of Danone China, North Asia and Oceania, said that maintaining a considerable business scale in the Chinese market is the key to ensuring the company's global leading position. In 2021, Danone's sales revenue accounted for 10%of its total global revenue. Danone is always optimistic about China's huge consumption potential and market opportunities.

At the current Expo, members of the Regional Comprehensive Economic Partnership (RCEP) participated in their enthusiasm.

"Compared with the first Expo, the exhibition area of ​​the Japanese Pavilion this year is larger, and the number of exhibitors has doubled." Kiyomizu Shi Shi Di, the director of the Guangzhou Representative Office of the Japanese Trade Revitalization Agency, said that they are regarded the Consumer Expo as seeking growth. "Opportunity".

"China is already the second headquarters and largest overseas market in Shiseido. The second Expo was successfully held, allowing us to further feel China's positive signals expanding opening up and enhancing confidence in the Chinese market. I hope that through the Expo, the Expo will The stage, continuously enhance the influence of Shiseido, bring high -quality products and services to more consumers, and also look forward to getting more like -minded partners and creating sustainable development cooperative relationships. " Shiseido will continue to introduce global R & D results, participate in local innovation, and use high -quality and rich products to meet the beauty needs of more Chinese consumers.

Based on the important interchange point of the domestic and international cycle of Hainan, the influence of the Expo is not limited to the consumer field, but also promotes the construction of Hainan International Tourism Consumption Center and Hainan Free Trade Port.

Xu Xinxiong, chief executive officer of Thailand Tiansi Group, said that the Expo provided exhibitions and trading opportunities for consumer boutiques from various countries to enter the Chinese market, allowing foreign companies to feel the sincerity of China's sharing market opportunities in the world and promote the recovery of the world economy. Xu Xinxiong said: "Tiansi Group has deeply cultivated the Chinese market for nearly 30 years, and was fortunate to witness and participate in the development of Hainan. It is full of confidence in the development opportunities brought about by the RCEP and Hainan Free Trade Port. Platform, actively embrace new opportunities for the construction of Hainan Free Trade Port, expand and deepen the business in China. "

"The Hainan Clean Expo is an important window for displaying the construction of free trade ports, which can help overseas brands better understand the Chinese market." Wang Haoyang, vice president of the Alibaba Group B2C Retail Business Group, said that it is good for the good platform of the Expo. Heaven Cat International has also expanded the scope of strategic cooperation. As of now, more than 30,000 overseas brands in 87 countries and regions around the world have settled in Tmall International, of which more than 80 % of them have come to China for the first time.

There are boutique display, and there are also matching and negotiating, international procurement, investment and trade -the extensive cooperation and win -win cooperation stories, witnessing that China works with the world with a more open mind to share open opportunities and create a better life. (Reporter Xu Peiyu)

Original title: Gathering "High, New, Excellent, Special" Consumer Boutique -This session of the Expo, there are really many highlights

"People's Daily Overseas Edition" (04th edition of July 28, 2022)

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