Two years in Shandong opened 103 stores, and now convenience bees are shrinking Shandong territory?

In Jinan, the convenient bee that was once shocked by star was slowly "fading." The reporter visited and found that many stores in Jinan have stopped business in Jinan. However, this situation not only appeared in Jinan, but also appeared in Shandong and even nationwide.

Shandong is one of the main positions of the strategic layout of convenience bees. The shrinkage of its business scale is probably not good for convenience bees. In the end, the shrinkage of this business will affect the impact of convenience bees, and the time should soon give the answer.

Many stores in Jinan are closed

After opening the convenience bee APP, click on the store options. It is no longer a piece of orange. In the middle of the orange logo that represents the normal business, the gray logo of formation is very eye -catching. These gray logos also represent the stores that facilitate the rest of the bee.

On July 19, the reporter saw on the convenience bee APP that almost all the stores in Jinan's business districts were in a rest. Take the surrounding Qilu Software Park of Jinan High -tech Zone as an example. On the map, there are about 20 convenience bee stores around, and there are 4 stores in the rest.

In order to further understand the situation of convenient bee stores, the reporter also visited the Jinan Ministry branch store. For example, near Shangang Xintiandi Plaza, the door of a convenience bee store is damaged and has been locked. It can be seen through the glass window that the goods on the shelves of the store have been emptied.

"This store has been opened for about half a year, and it will be closed in May this year." The staff of the outdoor shop next to the side of the shop told reporters that there are not only convenient bees around this, but also an orange convenience. When the convenience bee was still open, nearby residents often chose to go shopping when the store was held on Tuesday.

At the Xindsheng Building Convenience Bee Store, the reporter saw that the shop's glass was on the notice of temporary suspension of business due to the epidemic, and the shelf in the store was full of goods. According to the staff of a hotel next to the store, most of the consumer groups of this convenience bee store are staff members of the nearby office buildings. When they first opened, they had a lot of preferential activities and great discounts, which attracted many consumers to go shopping, but In the later period, the preferential activities gradually decreased, the price of goods was raised, and fewer and fewer people went shopping.

"There is also a fast and slow convenience store around." The staff member said that before the convenience of the bee was closed, everyone had chosen to go to the convenience store for shopping because of commodity prices and other reasons.

In addition to the above two stores, the convenience bee stores near the Shangri -La District of the Convention and Exhibition have also been closed. The reporter asked the owners of nearby stores to learn that the store opened around October last year and shut down in April this year. It is worth noting that, as the situation of the two stores mentioned above, around this convenience bee, there are also convenient stores of other brands of convenience stores.

Open the "Hibernation Plan"

In fact, Jinan's situation is not an example. As early as April of this year, some media issued reports on the store closure of convenience bees nationwide.

At that time, the media reported that the scale of convenience bees closed at 700 stores. Compared with the total number of stores of about 3,000, it was not a small number. Soon after, Wang Zi, a senior vice president and CEO of the convenience bee, said that convenience bee recently proposed the "hibernation plan" internally, that is, according to the epidemic situation, some store operations, supply chain and other sectors temporarily "silent" to reduce losses.

Convenient bees have also publicly stated that because of the isolation of the epidemic and affected commodity transportation, a small number of stores have to be closed temporarily. After the epidemic is over, it will be resumed as soon as possible. However, after a lapse of 3 months, the convenient bee stores closed by Jinan still did not have the slightest.

According to the "Southern Weekend" report, as of the early July 2022, almost all stores in the 38 cities where the bee settled in were still "temporarily closed stores", and nearly a quarter of shops in 2278 stores were located in customs. State status.

In order to further understand the reason why the shop's closing stores in Jinan stores, and whether these shops will still open. The reporter called and sent an interview letter until the convenience bee, but he had not received a reply as of press time.

Some analysts believe that Shandong has played pivotally in the expansion strategy of convenience bees. Today, this expansion footsteps suddenly stagnate, which will not affect the layout of convenience bees in Shandong.

Data show that Convenience Bee was established on December 21, 2016, and gradually moved towards the country based on the Beijing market. Convenience bee opened a store in February 2017, and will then start expanding in multiple regions in Beijing to serve users in the regional stores. As a dark horse in the industry, convenience bees have been having a quick horse circle since their birth. It has opened 2,000 stores in just 3 years.

In 2020, convenience bee began to deploy the Shandong market, and the stores were mainly concentrated in Jinan and Qingdao. According to media reports, in February of the same year, Convenience bees obtained a business license issued by Lixia District, Jinan City, and announced in March of the same year to announce entering the Shandong market. According to Xue Enyuan, executive director of facilities bees, Shandong is one of the key markets of convenience bees in North China. In 2020, it will make every effort to promote the layout in Jinan and Qingdao. According to media reports, as of July 2021, convenience bees have opened 103 stores in Shandong, and they are mainly concentrated in Qingdao and Jinan.

At present, as some stores have continued to business, how will the convenience of bee's strategic layout in Shandong be affected? Will you adjust the current strategy? In this regard, the reporter called and sent an interview letter to the convenience bee, but he had not received a reply as of the press time.

In the convenience industry of Shandong, the competition in the industry is high in the convenience industry of Shandong. The pattern of a multi -brand convenience store in a business district has become the norm in Jinan or Qingdao. Including nearly the convenience of the convenience bee -breaking stores visited by reporters before, almost all other brands of convenience stores are surrounded by convenience stores.

In the past few years, 7-Eleven, Orange Convenience, Qingdao Friends, and Zhongbai Convenience have been expanded rapidly in Shandong. Taking Orange Convenience as an example, as early as 2021, the company had nearly 300 in the camp store, covering urban areas such as Jinan, Tai'an, Jining, Zibo, Texas, Binzhou, Dongying, Liaocheng, and continued to expand.

Under high -voltage competition, prices and quality may be the key to the brand standing out of many convenience stores.

In terms of quality, in March of this year, convenience bees were punished by the regulatory authorities for quality problems. The public information of the credit Shandong website shows that the convenience of the convenience bee Jinan Dinghao Plaza was fined 5,000 yuan for suspected sales packaging food. According to the punishment, consumers reported the sales of expired food for the store. Later, the market supervision department of the Jinan High -tech Zone conducted on -site inspections in accordance with the law, seized two bags for expired food, and seized the items involved in the case.

In addition to Shandong, there are a lot of punishment for quality problems in Tianjin, Beijing and other places.

According to media reports, in the first half of this year, Tianjin Beezhong Trading Co., Ltd. Shuizhu Garden Store was fined 10,000 yuan by the Tianjin Hongqiao District Market Supervision and Administration Bureau for selling foods that exceeded the shelf life. It is reported that the company is a branch of Tianjin Beezhong Trading Co., Ltd., which is wholly -owned by Beijing Convenience Bee Chain Commercial Co., Ltd.

On June 6, the Beijing Changping District Market Supervision and Administration Bureau was fined 60,000 yuan in violation of the food safety law. It is understood that the reasons for the penalty are the expired of the store sales of Ames sour peach heart. From the perspective of equity structure information, the penalty store is 100%indirectly held by Beijing Convenience Bee Chain Business Co., Ltd.

As a terminal that directly faces consumers, how to ensure the quality of sales products, the shape of the brand image of convenience stores, and the company's long -term development have a great relationship. Especially at the moment when business shrinkage, how to expand the scale of business while ensuring the quality may become an important issue for facilitating the future development of the bee.

(Source: Shandong Business Daily)

Edit: Han Luying

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