Henan Zhoukou: Luyi makeup brush appeared at the 2022 Consumers Expo

Zhoukou Daily · Zhou Dao client reporter Hou Kuangfu

On July 25, the 2022 China International Consumer Products Expo opened in Haikou City, Hainan Province. 26 companies and brands in Henan Province participated in the exhibition, of which Luyi Makeup Brush in our city was invited to the exhibition.

The Expo is the first national exhibition with the theme of consumer boutiques in my country, and it is also the largest consumer exhibition in the Asia -Pacific region. At the exhibition site, Ding Wen, the general manager of Henan Daxin Makeup, was too busy. "Don't look at this makeup brush for our Henan, many international high -end cosmetics brands use it." Ding Wenju said that this time was the second time they participated in the Exhibition. Makeup brush products can be promoted at the global exhibition, and companies can get customers more accurately.

This time, Ding Wenju brought dozens of makeup brush products, all of which are "ace products". "The epidemic has a great impact on our makeup brush processing industry, mainly because the sales, the poor transportation links, and the rise in costs." Ding Wendu said that after May this year, the company's production returned to the state of continuous shipments, and the overall recovery reached reached to reach The level before the epidemic.

It is understood that Luyi makeup brush originated in the tail hair industry in the 1980s. By the early 1990s, Luyi County was engaged in 46,000 tailing processing staff, with an annual output value of 3.2 billion yuan. Han and other 21 countries and regions exceed 90%of the country. In March 2017, Luyi County was rated as "the hometown of Chinese makeup brushes" by the China Light Industry Federation.

At present, Luyi's makeup brush enterprises have developed to more than 130, and there are more than 1,000 related industries. The annual output of high school makeup brush is 150 million sets, the products are sold to more than 20 countries and regions, exported to $ 290 million in foreign exchange, driving 66,000 employment.

In addition to exports, Luyi makeup brush also continues to work on independent brands, standing on the tide of domestic goods. According to Ding Wenju, the company has expanded the two domestic customers at the first Consumer Products Expo, and the cooperative relationship between the two parties is very stable. At the same time, the company's own brands are also quite popular in the field of live e -commerce, which is welcomed by domestic consumers.

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