Who can write the "back -out story" of the whole house?

Text | Mantis Observation

Author | Yu Yi

Not long ago, at the new summer conference of Huawei ’s full scene, the new generation of Huawei full -house intelligent official appearances were officially unveiled. While focusing on the interactive experience, it also brought a new "post -dressing" solution (so -called "rear dressing refers to users who have completed house decoration).

Prior to this, Huawei's solutions were not suitable for most users. Because of the need for wiring, distribution networks, etc., they did not take care of the back -loading market. big. Obviously, now Huawei is aware of this, and the adjustment made by the market will unlock a wider user base.

At present, the whole house smart players who are attracted by the huge potential of the "post -loading market" are not only Huawei, but the "post -loading market" has become a new competition in the current industry.

"Packal market", new opportunities for all house intelligence are also new exams

According to data released by JD.com's home, the turnover of over 60 smart home products during the 618 period of this year increased by more than 5 times year -on -year, and the turnover of thousands of smart home brands increased by more than 5 times year -on -year. The popularity of smart homes among the popular groups and the enthusiasm of users' consumption of smart home products, which can be seen.

Among them, the whole house intelligence has become a bright color, and major brands have handed over a good transcript. For example, Ouuribo's full -house smart 618 opened Tmall's growth by 390%, JD.com increased by 280%, Douyin increased by 2200 2200 %Of the amazing results.

The mainstream trend of the whole house intelligence becomes the mainstream trend of smart home tracks is that on the one hand, as consumers have pursued quality life in recent years, they are full of longing for the intelligence of living space. In the era of mature technologies such as the Internet of Things and big data, the concepts of smart life have gradually been accepted by consumers. On the other hand, because the essence of all -house intelligence is through AIOT and other technical means, with the combination of home appliances with corresponding scenes to break the ecological barriers between smart items, thereby providing consumers with convenient, intelligent and comfortable home experience.

However, compared with the domestic penetration rate of all -house intelligence in the country, there are several reasons here. First of all, it is the reputation left by history. Most users do not experience themselves. "Dao Listening", failed to form the correct cognition; secondly, in addition to buying users with self -built -in hardcover rooms with self -built houses, most of the time users choose the whole house intelligence. The limitations of; in the end, since the birth of smart home products, it has been technical -oriented. For ordinary consumers, it is too "rough", and the situation of "affordable to buy" has also become an obstacle.

This is why a lot of track players are now included in the rear market. Some institutions predict that in the next five years, there will be more than 316,000 units in the market space in the next five years, and there is no decoration in stock houses to be intelligent after the decoration requires more than 1.73 million units.

But can you eat this cake and become a new problem. The rear market market is not simply putting a console. It is so simple to change a few sockets. Its requirements will even be much higher than the "front installation". As for the correct way to open the market market? Summarize the existing player mode, nothing more than products and services.

Pry open the "back -loading market", "Product+System" is standard

What are the needs of users in the rear market? Elements such as intelligent, convenient, appearance, and environmental protection from actual experience may be the key to affecting the final result. At present, there are such a group of players who are most likely to take the lead in the field of smart after the whole house, that is, Huawei, Xiaomi and Ourabo. As for the reasons, they are inseparable from their "products and systems".

1. Product support, the bottom of the foundation

From the point of view, Huawei, Xiaomi, and Ouerbo have different ways to play on the product side.

First of all, it is well known that Huawei has adopted the "1+2+N" strategy in the field of intelligent fields in the field of houses, mainly because one host and two networks with Hongmeng systems to form a smart interconnection of the home. Without too much extension, it is mainly based on smartphones and smart central control screens. In addition, there are individual hardware such as smart door locks and routers. It mainly rely on ecological integration models to create its own "circle of friends".

This year, Huawei has changed, and the new back -up host has been launched, which gives the way to plug and play, which has changed the process of smashing the wall and complex, which is more convenient for rear users. The new screen intelligent central control that was also launched earlier this year, while making up the shortcomings of Huawei's own hardware, it also reflects Huawei's determination to further develop the smart hardware of the whole house.

The second is Xiaomi. The hardware field is Xiaomi's strong point. It has created a strong smart home ecosystem with many ecological chain companies around the Mijia platform, so that Xiaomi has a wealth of products. This also brings users a more flexible matching method. For example, in terms of scene innovation, it can change with the user's intentions at any time, but it also tested the user’s ability to understand the intelligent understanding and hands -on ability. Maybe the effect is also very different.

In the end, Ouerbo, Ouuribo's advantage is reflected in its concentration. From the birth of the brand, Orebo has been focusing on controlling terminals, switches and lighting in the field of control. It has a deeper understanding of the market. The systemicity of interaction is more complete based on the deployment of Ouraibo's smart products and system deployments in the whole house. This is also the main factor that Ouero can stand out in the field of smart home. In the future, the market for installing the market is an example. In the past two years, the main lights have become popular, but many users are unable to install it with limited housing high heights and no ceilings in hardcover houses. Ouerbo launched the SOPRO blade series without main lamps. The influence does not need to smash the wall. It can fully meet the needs of the rear installation transformation, and then match the MIXPAD C2, a single -fire screen smart switch launched by its innovation. At the same time, it can also control home appliances, curtains, lighting and other scenarios through intelligent interaction methods such as touch screens and voice, and can easily realize the intelligent transformation of the scenes that users want. Obviously, the accumulation of all -house intelligent technology accumulation in the consumer market has natural advantages.

(Ouerbo Sopro Blade series without main lamp)

In addition, the current consumer market's pursuit of products not only stays in function, but also "beautiful" is also essential. Like Xiaomi also participated in the design and release of the product, coupled with a huge ecological chain, the overall design style is uniform, and it is loved by young users. The same is true of Ouero. Considering that the family decoration of the back -loading market cannot change, smart homes need to take the initiative to cater to the entire family style. To this end, Ouerbo launched the central control of different series of different series of central controls such as Mixswitch Defy, Bach series, Mixswitch Origin. It seems to use color to impress users, which has also become a shortcut for smart players in the whole house to break through the market.

In any case, there is a director in terms of product power, but the product is only the basis of the intelligent whole house. The core of the current market competition is at the system level.

2. System ability is the core

The importance of the intelligent system of the whole house is self -evident. There is no system coordinating coordination. The whole house intelligence is just a single product intelligence. This is another reason why players who can stand out in China are another reason for Huawei, Xiaomi, and Ourabo.

(Huawei Smart Home Ecology)

Huawei Hongmeng's influence has been obvious to all. This year, the new host SE and the top ten subsystems of the whole house have been launched. They are all connected with the Hongmeng system. In the field of the field, Huawei hosting is systematized. Links, screen control methods to reach the whole house intelligence.

The advantages of the Hongmeng system are becoming more and more obvious. Nowadays, not only smartphones, smart wearing, and full -house intelligence. Hongmeng has also embarked on the fields of automobiles, government, enterprises, and industries. "Times, with the Hongmeng system users, they can experience the convenience of the entire life and even work.

Looking at Xiaomi again, Xiaomi now has the world's largest IoT platform. The MIUI HOME system revolves around the three core products of Xiaomi mobile phones, Xiaomi TV, and Xiaomi router. It consists of a complete closed loop by Xiaomi Ecological Chain Enterprise's smart hardware products. But maybe it is to adhere to the characteristics of Xiaomi's original freedom and flexibility, the role of its system only plays a role in series and control.

Here it also shows the different ideas of Xiaomi and other players in the field of intelligence in the whole house. For example, when Huawei and Orebo and other manufacturers are studying active services, Xiaomi still chooses the right to choose the right to users.

As for Ouero, its entire house intelligent system is Home AI OS. Similar to Hongmeng's HOME AI OS, it is also hollowed out of Android. The 5 million lines of code are rewritten. The stability is even better; the difference is that Home AI OS focuses more on family scenes and focuses on the interaction experience of users in family scenes. For example, the lighting of the living room is too bright. Ou Ruibo's wake -up only needs to say that the "too bright" system will actively adjust according to the user instructions. As mentioned earlier, Ou Ruibo has his own unique insights on these details.

In short, at present, "Products and Systems", as the foundation and core of all -house intelligence, is also the two aspects that rear users have to take the lead. Different brands have shown large differences. Of course, for users, more Choosing is definitely a good thing.

The future trend of the whole house intelligent, "ecological and channel" build a large closed loop

In addition to products and system capabilities, there are two points that will also determine users to buy decisions, that is, "ecology and channels."

For rear users, the ecology will determine the "complexity" of daily all -house intelligence. The powerful ecology is also the key to the intelligent forming of the whole house. In general, players on the ecological path are approaching "openness".

Like Huawei, through the continuous introduction of expansion of external manufacturers and brands, and based on the Hongmeng system, the entire house intelligent ecology is established. Huawei's open ecological model is also the model of most domestic smart brands in China. Huawei ’s all -house intelligent strategy is in the same way, and it is not restricted to individual products. Through scenario and ecological integration, smart homes form a whole.

The Xiaomi ecological path is difficult to copy. There are many leaders in some areas of the ecological chain companies, which makes Xiaomi have a huge advantage in the number of products and user bases. Any single item is as large as large home appliances, as small as smart sensors, and Xiaomi ecology is all available. In terms of ecology, Ouero took the lead in investing in the arms of Matter, even earlier than Apple. After joining the MATTER protocol, Ouerbo has a wider ecosystem, especially in the future Matter will inevitably be the entrance and key position suitable for all protocols. The most important ecological model based on the Matter protocol, or the most suitable model for the rear -loading market at the moment. Users are no longer restrained by ecological barriers and no longer affected by the brand's closed -loop ecosystem. For consumers, this will become the biggest. Attraction.

The channel is related to the "last mile problem" of the rear users. At present, the reappearance of the eyes to the offline market has also become a unanimous choice for the industry players. The reason is no one. After all, the "whole house intelligence" is based on experience. The online model is more convenient, but it cannot allow users A key reason for the low rate of popularity in the smart home industry before.

For example, Huawei, when it was released by Huawei's entire house intelligent 2.0, it has stated that today Huawei ’s whole house smart stores have covered Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Wuhan, Nanjing and other cities, with more than 100 stores. It can be seen that in terms of channels, Huawei wants to recover the original mobile phone business model.

Xiaomi's offline channel advantage is that there are sufficient number of Xiaomi House, but Xiaomi House is not a "whole house intelligent" specialty store, and Xiaomi House space is generally small, which limits the restoration of the real home scene of the whole house. This is Xiaomi Mi. This is Xiaomi. Also need to make up.

Ouuribo launched the "Star Project" in 2020, announcing that it will open 10,000 offline experience stores within 3 years. Prior to this, Ou Ruibo had opened more than 1,300 terminal stores. The original intention of the "Star Project" was to hope that each user can quickly experience the intelligence of Ouerbo's whole house in the 10 public crickets. The station -type design platform tool will greatly improve the efficiency of smart retail channels for the whole house, and will also further benefit users.

All in all, the revolution with ecology and scene interaction is further driving the whole house's intelligent industry to advance forward. After the latter market is fully opened, the intelligent industry pattern of the whole house may also be rewritten.

*The pictures of this article are from the Internet

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