Mango members have increased prices again?How should the mango TV that has continuously risen the hot search on many consecutive price increases?

On China's long video track, Mango Super Media, which starts with variety entertainment, is undoubtedly a company that has attracted much attention from the market. What should I think of the mango TV that is hot on the price increase? Is the mango that has increased repeated prices?

First, mango members have increased prices again?

According to the Daily Economic News, according to the Mango TV Member Channel on July 27, Mango TV will adjust the price of Mango TV members and Mango TV members at zero point on August 9, 2022. After the adjustment, Mango TV members have packed 22 yuan/month in a row, and the monthly price of Mango TV full -screen members is 35 yuan/month.

The TV member channel reminds that users who are already mango TV members or Mango TV full -screen members before 00:00 on August 9, 2022, if they do not change the current automatic renewal status, will enjoy the original price renewal of the original price within one year. There is a service of member products.

In December last year, Mango TV has adjusted membership prices, and at the same time upgrade the member's equity matrix. At that time, the adjustment plan was that the continuous monthly price would be raised by 1 yuan, the consecutive season price would be raised by 5 yuan, the consecutive annual price of the annual annual annual increase will be increased by 10 yuan.

The news appeared on the hot search and caused heated discussion among netizens.

According to the report of "Finance and Economics" weekly, it is worth mentioning that since the end of 2020, iQiyi took the lead in raising the membership price, and video platforms such as Youku, iQiyi, Tencent Video, Mango TV have repeatedly increased membership prices for membership prices. Essence In addition, not long ago, Youku users found that after 6 minutes of shot screens, it is necessary to upgrade the cool meow membership of TV screening rights on the basis of opening Youku VIP members to continue the screen to watch the whole film.

2. How should the mango TV that continuously increased the price?

To be honest, the price of mango members has risen again, which makes people really feel very incomprehensible, because among the impression of many people, mango members seem to have only increased the price for a while. The price increases, what should we think of this?

First of all, the price increase of mango members is actually a kind of doubt about the overall price increase of mango members in the current market. After all, for most consumers, although watching variety shows, it is actually actually in the heart. If you have a scale, how much is willing to pay for the variety entertainment programs you love to watch? In fact, it is an unknown, so the current repeated price increase of mango members is actually a very dangerous thing. We even say that this price increase in some occasions is a kind of quenching thirst in some sense. After all, in the entire market, in the entire market On the above, although mango members have their own advantages, whether this advantage can continue for a long time is not so much guarantee.

Secondly, although many long video platforms are currently adopting price increases to make up for their own losses, for Mango TV, this price increase, especially the continuous price increase, actually has a big problem. In fact, there are still great problems. The impact of the membership system of the entire Mango TV is a huge consumer in the hearts of consumers often have certain market expectations for members of a company. Once the price increase exceeds the consumer market expectations, it is likely to be consumed by consumption. For those who abandon it, for the current Mango TV, although the price increase at this time can boost performance in a short period of time, from a long -term perspective, it is not conducive to the long -term market development of Mango TV.

Third, from the overall perspective of the long -term market, the current long video platform industry actually faces the same problem. This is except for the price increase, there seems to be no way to boost performance. The price increase has little effect on its own performance, and even in some ways make people feel that this impact is controllable, so more and more long video platforms have begun to take price increases as an effective way to boost performance. Means, but don't forget the platform. If you continue to increase the price, it will be a very unfavorable effect on the entire market. Now it is a prisoner's predicament. Everyone is raising the price, but once consumers start to completely abandon the urban platform or If a market of catfish starts to appear, it may be a huge impact for long video platforms.

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