The list of "China's 500 Most Valuable Brand" released 6 brands of Jinjiang Enterprise selected

Jinjiang News Network, July 28th News On the 26th, the 2022 (19th) World Brand Conference, hosted by WorldBrandlab in World Brandlab, was held in Beijing. At the meeting, the 2022 "China 500 Most Valuable Brand" was released in 2022. List. Among them, the brand of Jinjiang Enterprises such as Anta, Heart Seal, Jinba Men's Clothing, Qi Brand, Panpan, 361 °, etc.

Specifically, in this year's list, Jinba Men's clothing ranked 75th with a brand value of 85.239 billion yuan; the brand ranked 86th with a brand value of 76.855 billion yuan; Anta ranked 136 with a brand value of 66.226 billion yuan. Position; the seal of the mind is ranked 302nd, with the brand value of 27.124 billion yuan; the 344th position in Panpan, the brand value of 23.054 billion yuan; the 361 ° ranked 361st, the brand value was 20.854 billion yuan.

"This is the most valuable brand in China's 500 in the 19th consecutive year, and we will continue to lead the first value brand of Chinese men's clothing." Jinba said.

In terms of cards, the selected list shows the strong influence of the "Qi brand" brand.

It is reported that the list of "China's 500 Most Valuable Brand" was released by the "World Brand Lab" by the independent brand evaluation and marketing strategy consulting agency. The list is based on the three indicators of financial data, brand strength and consumer behavior analysis. The brand value of the brand is used. Essence

In 2022, the selection threshold for the list had increased to 3.167 billion yuan. The total value of these 500 brands exceeded 3.098 trillion yuan, an increase of more than 11%over last year. The national power grid topped the list with a brand value of more than 601.5 billion yuan; the top five of the top five were Industrial and Commercial Bank of China, Haier, Tencent and China Life, with their brand value exceeding 450 billion yuan. There are 69 brands on the list worth more than 100 billion yuan, an increase of 12 over last year; 438 brands with national influence; 62 brands with worldwide influence, slightly increased from last year.

In 1999, the Nobel Prize winner of Economics, Robertmundll, initiated and served as the first chairman of the World Brand Laboratory. Experts and consultants from top schools such as universities and European School of Business Administration have become an important basis for the evaluation of intangible assets in many enterprises in the process of mergers and acquisitions in many companies. It has released the list of "China's 500 Most Valuable Brand" for 19 consecutive years.

The chairman of the World Brand Laboratory Academic Committee and the honorary professor of marketing science at Oxford University, SteveWoolgar, said that the brand is the image of a country. In the past 17 years, Chinese brands have grown rapidly Some already have a strong world influence.

(Reporter Ke Guozhen)

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