Summer Night Tour Report: The theme park is the first choice of this place to order this place increased by 300% month -on -month

Zhongxin Jingwei, July 27th. On the 27th, Tongcheng Travel released the "2022 Summer Night Tour Report" (referred to as "Report"). Data show that since July, the search platform on the Tongcheng travel platform has doubled with the "night tour" as the keyword. Among them, the "night tour" search volume on weekends has the highest search volume, and the number of search volume of the daily "night tour" has increased by more than 20 %.

The report pointed out that from the perspective of users' attention, Jiangsu, Hubei Province, Zhejiang, Guangdong, and Hainan Province have become five provinces that pay attention to the night tour of the scenic spot. In addition, for many users with travel needs, during the day, "House" hotels and shopping malls, night tour and urban night tour in the at night have become "standard" for summer travel.

The report shows that more than 80%of users believe that night tour of travel destinations is the most indispensable link during travel. Taste street food, appreciate the night scenes of the city, watch performances, and relax in the scenic area. Judging from the analysis of the preferences of the night tour, the "post -90s" and "post -00s" have become the core group of night tourism consumption. Among them, women prefer night travel than men.

Picture source: 2022 summer night tour report

Data show that among the types of night travel scenic spots in the past week, theme parks have become the first choice with an absolute advantage of 88%. The types of animal and plant gardens, natural scenery, humanistic monuments, and urban tourism follow closely. The main cities with high activity of tourism in the summer of 2022 are also cities with popular theme parks, such as Guangzhou, Wuhan, Xi'an, Beijing, Suzhou, etc. In the scenic area, water parks, cruise and other projects have been favored by people. Among them, heavy IP activities such as "Music Festival" and "Performing Arts" have become the most attractive activity in the scenic night tour project.

Data show that Taizhou Fengcheng River Painting, Hangzhou Beijing -Hangzhou Grand Canal cruise ship, Yichang Yangtze Night Travels, Changsha Xiangjiang Cruise Orange Star, Suzhou Jinji Lake Cruise is the most popular city night cruise product since the summer of 2022.

In addition, the report shows that from the perspective of the national scenic spots in the past week, Yunnan Province, Hubei Province, Jiangsu, Guangdong, and Hunan Province have become the fastest -growing provinces in order. Among them, the number of night tour orders in the Yunnan Provincial Scenic Area increased by 300%from the same period last week. Kunming Rongchuanghai World, Yunnan National Village, and Colorful Yunnan Happy World ranked among the top three. The Xishuangbanna impression of Xishuangbanna, which contains special performing arts night scenes, is also a very popular play product. At the same time, since the summer, throughout the country, it has also promoted the recovery of the local night economy through the form of cultural tourism consumer coupons.

Picture source: 2022 summer night tour report

The report also pointed out that the prosperity of the night tour economy not only drives the development of the scenic area itself, but also effectively drives the development of various formats such as accommodation, catering, and urban cars around the scenic area. Data show that at the "Golden Times" at night to 10 o'clock in the evening, Dongguan's nearly week -on -night taxi order rose 57%from the night of the scenic area; during the Qingdao Beer Festival, Qingdao's urban taxi orders at night rose the highest monthly, It was 67.2%; the week -on -week period of the night taxi order in Xi'an and Guangzhou maintained a 21%growth. In terms of hotels, the number of hotel orders around the popular scenic spots around the popular scenic spots such as Yuxian Lake · Xingguang Night Market, Xishuangbanna Xingguang Night Market also showed a significant increase. (Zhongxin Jingwei APP)

- END -