Foreign media: Lianlihua raised the price in the second quarter of 11%, "strive to pass on more costs rising"

Zhongxin Jingwei, July 27. According to the FT Chinese website, United Levo's second quarter of 2022 raised the product price by 11%year -on -year, and raised the annual sales guidance. The company is trying to transfer more costs to consumption By.

The report pointed out that in the second quarter, the price of goods including Hellmann egg yolk sauce, CIF cleaning products, and Wall's ice cream increased by 11.2%, but the cost was 2.1%, which increased the basic sales of the quarter to 8.8%.

According to reports, Unilever said that the annual sales growth will be higher than the 4.5%to 6.5%interval announced before. In the first half of this year, the company's turnover increased by 8.1%year -on -year to 29.6 billion euros.

The report mentioned that Unilever said that the company has not passed the entire impact of rising investment costs to consumers.

The report quoted Gram Pitkashi, the chief financial officer of FCU, which was a "real cost situation." He said that despite the rise in prices, Unilever is still increasing advertising to maintain the family's loyalty to its brand. He predicts that during the rest of this year, the profit margin will remain low, and cost inflation is expected to peak in the second half of the year.

The report also mentioned that Pitkishley said that as the price rises, supermarkets' own brand products are taking the market share of Europe and the United States from the hands of United Leihua and other brands. "We have increased investment in the brand. We will definitely invest in more advertisements: we increased the brand marketing investment of 200 million euros in the first half of the year."

The report analysis is that as one of the largest companies in the London market, United Leahua is affected by the sharp rise in the prices of large goods such as palm oil on the one hand, and on the other hand, it is struggling with the sluggish performance. Although the prices of palm oil and crude oil have recently fallen, Pitkashley said that the cost of other commodities used by Lianlihua, such as natural gas and kerosene, is still increasing.

The report finally pointed out that Unilever appointed rights protection investors Nelson Pelz in May 2022 to enter the board of directors. This appointment ignited the hope of other shareholders' reorganization of the company. Since the CEO Ellen Jopu took office in 2019, the company's stock price has been falling. At the end of 2021, Jops tried to acquire GlaxoSmithg's consumer health department for £ 50 billion, and investors also did not respond well. (Zhongxin Jingwei APP)

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