10,000 yuan bicycles into financial management?Why is the old phoenix permanent that is not more than Giant?

Speaking of bicycles, I believe most friends will not be unfamiliar. China used to be one of the world's largest bicycle countries. Bicycles were the most important way for Chinese people to travel, but with the development of China's economy, bicycles gradually began to be niche. However, the bicycle market has become popular again recently, and even 10,000 yuan bicycles have become wealth management products. However, one question is why our old bicycle brand Phoenix and permanent are not more than Giant?

1. Bicycle that is red again

A few days ago, a tiger smell entitled "Can buy a bicycle?" Are you invisible rich? 》 The article has aroused heated discussions in the market. In the recent period of time, the topic of bicycles that have been constantly decreasing has attracted everyone's attention.

According to the Qianjiang Evening News, many post -7080s may be remembered that if there is a "Phoenix" brand bicycle at home when he was a kid, it is a very proud thing. You know, in the 1980s, a bicycle cost 150 yuan. At that time, the monthly salary of a worker in Shanghai may be about 50 yuan.

Take three months of salary and buy a bicycle. It is more luxurious to put it now.

Now, such historical scenes may be reproduced. Moreover, even if you want to spend three months to buy a bicycle, you "may not be bought."

"If your budget is 20-30,000, there may be few cars here to choose from. If you want to choose a car suitable for more than 75 meters tall, this price does not choose at all." IKONA, a clerk at the specialty store, told the hourly journalist.

According to fast technology reports, data from an e -commerce platform shows that since March, the search popularity of keywords such as mountain vehicles and cycling has remained high, and bicycle sales have increased sharply. Among them, the sales of children's bicycles have increased by nearly 50%year -on -year.

However, under the wave of cycling, consumers want to have a bicycle that only wants to have a bicycle. Only money is not enough, and there must be patience to be delivered. Under the shortage of stocks, the price of second -hand goods in some brands has also risen all the way. Some owners report that the car that has been riding for a year or two can still take the original price, and the value preservation rate. "

Who would have thought that bicycles have become wealth management products? "Some car owners lamented. Some sellers report that the car that keeps good at the product can even be hung on the same day, and it will be released on the same day. The preservation has also become a new consideration for some buyers to buy a car, and some sellers also take the trend as a selling point. Netizens posted on social platforms that when buying a popular model of a brand, the store said that the model was very preserved and was unwilling to make a price.

However, on the one hand, the hotness of the bicycle market, on the other hand, is the two days of the bicycle. According to the attention of the "City Bell", most of the popular joint venture brands in the current bicycle market are permanent. And Phoenix does not seem to be so popular. Many people are asking what the changes in the bicycle market should think? Why is the old phoenix and permanent that can't be more than Giant?

2. What should I think of the bicycle market?

Seeing the red fire in the current bicycle market, in fact, we have previously written articles to discuss, but this time we still use a more rational attitude to analyze a more comprehensive manner:

First of all, the red fire of the bicycle is actually a reflection of the economic effect of the candle. The current popularity of the bicycle industry has become a difficult phenomenon in which a car is difficult to find. In fact, it is also normal. We can say that it is a reflection of the economic effect of the candle.

What is the candle economy? On the history of the development of the world economy, there was a very famous candle economic phenomenon. Before the industrial revolution, candles were the most important lighting tools. At that time, the candle industry was very strong. The production of candles is produced, but with the development of science and technology, the candle gradually begins to withdraw from the mainstream sequence of the market. Especially after the Industrial Revolution, the development of the lighting industry is very rapid. Whether it is an early gas lamp or the improved electric bulb of Edison, it has gradually achieved the purpose of far exceeding the effect of traditional candles. The smaller. Just when everyone thought that the candle was about to become the dust of the times completely withdraw from the market, the candle became popular again today in the fourth scientific and technological revolution, but the purpose of everyone to buy candles has changed. In order to light up, the purpose of buying candles is becoming more and more atmosphere, so the economic effect of candles has begun to be popular in various places.

The same situation actually appeared on the film industry and the radio industry. The film industry has recovered rapidly after the appearance of television and DVDs, and the radio station has developed rapidly after the popularization of private cars. In fact, the logic is the economic effect of candles. Today, bicycles are actually the embodiment of the economic effect of candles. Before the reform and opening up, due to the insufficient level of economic development in China, bicycles were the most important way of transportation. After that, with economic growth, bicycles were gradually replaced by other means of transportation. However, just after the bicycle industry gradually declined, bicycle fitness began to rise rapidly. The purpose of everyone riding a bicycle was no longer traveling, but for fitness exercises. This is actually the real reason for another spring of the bicycle industry.

Secondly, why is the domestic bicycle brand than Giant? Speaking of domestic bicycle brands that are not comparable to Giant's problems, it is no longer a day or two. Since the 1990s, Taiwan -funded bicycle brands represented by Giant and Merida have begun to enter the Mainland, which directly brings the bicycle market. Although the competition, although the prices of Giant are more expensive, due to the good design and good quality, they soon began to replace the traditional old -fashioned bicycle companies Phoenix, permanent, and flying pigeons. Today, the second spring of the current development of bicycles has not only decreased, but a greater gap appears. The original two were above the price of hundreds of yuan. In the area, the market occupies a higher price part of the market, but the gap between the two is not large. However, after high -priced bicycles, especially competitive road bicycles, the gap between the two began to enlarge.

With their advantages in the development of bicycle competitive sports, Giant has continuously enhanced its market competitiveness. We have observed that bicycles that can currently be a wealth management product are almost a series of non -old -name bicycle brands represented by Giant, although the same, although the same In fact, it is not difficult for the old -fashioned bicycle brands. Permanent, Phoenix and other brands are actually launching their own high -end bicycles, but the higher the market, the more difficult these old bicycle companies will make consumers buy This has also become the biggest feature of the current bicycle market.

Third, what should I do if the old companies in the new bicycle era should be? Faced with the current rise of the bicycle industry, for the old bicycle companies of Phoenix and permanent bicycle, it is actually an unprecedented opportunity for development. Although these old companies are no longer glory of the year, since the opportunity is in front of it, it still needs to be actually needed. For further things, the following points can be considered:

The first is to use the advantages of the new national tide to continuously promote your layout in the consumer bicycle market. From the current concern, it may not be so easy to go beyond the Taiwan -funded brand in the high -end competitive market. Consider using its own new national wave advantages to promote consumers to buy permanent and phoenix in the low -end market of consumer -level. This price is not only an entry model, and the price is not high, and the requirements for performance are not large. May wish to design well, use the more design national tide to seize the market for this price.

The second is to set up a new high -end brand to form separation from old brands. The current permanent and Phoenix's product sales are not good. It is not that they are really not so good. The key is that many consumers have preconceived market awareness, which directly leads to poor market sales. Powerful to build a new sports brand, use the real quality products to conquer the heart of consumers, thereby forming a new market advantage.

The third is to comprehensively change its products according to market demand. If the new national tide is a short -term strategy, the new brand is a medium -term strategy, the long -term strategy is to really change the product design system based on the market changes, carefully study the characteristics of the current market product, and comprehensively innovate the traditional products from market demand. At the same time, the traditional advantages truly build new products needed for the market. Only in this way can the old brands really glow with new vitality.

The era of new bicycles has come, and old brands such as Phoenix and Permanent will work harder. I hope we can see new students like Li Ning and Anta!

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