White paper in the real -time retail platform industry: It is expected to exceed the size of trillion in 2025, and the penetration rate will accelerate

Cover Journalist Lei Qiang

With the rapid improvement of the new business model infrastructure and the urban distribution service network, instant retail, which is characterized by hours and minutes, has become a new outlet for retail model innovation. On July 27, the Dada Group and China Chain Management Association (CCFA) and JD.com Consumer and Industrial Development Research Institute released the "White Paper Research White Paper Study of the Instant Retail Open Platform Model".

The white paper pointed out that O2O's home business has become an important driving force for the retail industry in recent years. The compound annual growth rate of 2016-2021 reached 64%. As an important part of O2O home business, the instant retail air outlet has arrived and ushered in rapid growth. The compound annual growth rate of the platform model from 2016-2021 was 81%. It is estimated that by 2025, the scale of the open platform model in instant retail will exceed the trillion threshold to reach about 1.2 trillion yuan, leading and driving the overall market size growth of O2O.

3 years will exceed the size of trillion

Open platform mode is more applicable

Instant retail refers to the order of consumer online trading platforms, and offline physical retailers execute on-site services through the three or their own logistics, and the time limit for delivery is usually 30-60 minutes. Compared with the traditional retail format, real -time retail is deeply integrated through online and offline, which enriches the connotation of "how fast and good", integrates more product categories, highlights the fast performance method, good matching product quality, additional saving time -saving and labor -saving provinces Essence Based on the market demand, the supply of technology and infrastructure is sufficient, and the supply and demand on both sides will jointly promote the development of instant retail high -speed expansion.

According to the White Paper, from 2021 to 2025, the instant retail open platform model is expected to last 51%of the compound annual growth rate, reaching a market size of about 120 million in 2025. Pei Liang, president of the China Chain Management Association, believes that instant retail is a good retail model innovation. "It is not simply relying on online traffic, but through the integration of existing offline resources, so that the platform and offline retailers Cooperation to form a 1+1> 2 ability ", which brings the supply side efficiency improvement and value mining. Instant retail enables retail stores to play the role of front positions while completing daily operations, which not only gives retail stores a new role, but also realizes the value reconstruction of retail stores throughout the supply chain.

Insight the needs of the pain points of merchant brand brand

The first report of the report is performed into the "three paragraphs"

After several years of accumulation, instant retail sale has entered the development of "fast lanes". With the continuous upgrading of the demand side, the difficulty of multi -channel management and performance of enterprises, increased marketing and service pressure, and higher requirements for participating in digitalization and collaboration participating in all parties.

The White Paper pointed out that the current pain points of enterprises are facing universal pain points: diverse channel distribution, rising picking pressure, complex channel management, complex user operations, weakened offline marketing, and different online and offline services. Therefore, online traffic introduction, integrated renovation of store positions, digital management of full -link, omni -channel user operation, omni -channel integrated marketing, and online and offline sales services have become a key demand for retailers and brands to do a good job of real -time retail. In addition, brand owners also attach importance to the opening of omni -channel data.

In addition, the evolution route will be divided into three major development stages, the introduction period, development period, and breakthrough period, which can help merchants and brands evaluate themselves after they are in the stage. Core elements, guide business practice. Among them, the introduction period is characterized by "online online", which has initially formed instant retail introduction to achieve breakthroughs from 0 to 1; the main sign of the development period is "warehouse shop integration", and instant retail and offline business integrate and operate operations, operate operations, operate operations, operate operations, and operate operations. Improve efficiency and promote the development from 1 to 10; the main sign of the breakthrough period is "model innovation", paying attention to the innovation empowerment of business models, and creating growth fission from 10 to 100.

"For physical retailers, instant retail has greatly expanded business coverage to the border, enhances the effects of the store, and transforms customers into digital users. For brands; for brands Business, real -time retail builds a digital marketing and operating ecosystem that connects online and offline, realizes the cost reduction and efficiency of omni -channel operations, and brings a higher -speed sales growth. Improvement of efficiency and experience. At present, the penetration rate of instant retail has accelerated, and the market space is extremely broad. "

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