British media: China's "618" shopping festival will test the enthusiasm of consumers who are hit by the epidemic

British Reuters article on June 14th, the original title: China's "618" shopping festival will test the shopping enthusiasm of consumers hit by the epidemic. In terms of sales revenue, China will understand how the country's epidemic prevention policy and economic growth have slowed down how to affect the desire to buy the buyer. In China, "618" is the second largest shopping season after "Double 11". Because major brands are expected to carry out price reduction promotion, many consumers who seek discounts will stock up during the shopping festival.

Last year's "618", Tmall, JD.com and Pinduoduo's total turnover reached 578.4 billion yuan, an increase of 26.5%year -on -year. However, in the past three months, the world's second largest economy has been affected by frequent epidemic. Dozens of cities have implemented different degrees of control measures. Consumption has been reduced, and the supply chain has also been severely disturbed. This month, many cities have begun to relax epidemic prevention restrictions and launch stimulating consumption policies to revitalize the economy, including issuing vouchers, providing car purchase subsidies, and issuing digital renminbi coupons.

Realizing that various brands are impacted by the new crown pneumonia epidemic, platforms such as Alibaba and Jingdong are providing business measures, such as promising to accelerate the transfer deposit of pre -sale deposits to help improve the liquidity of merchants. They also encourage brands to provide the maximum discounts in history to attract consumers to shop, such as the launch of a discount of 50 yuan for each 299 yuan. However, some companies and agents said that this year they intend to reduce participation in this promotional activity because they cannot afford relevant costs. Even so, from the Italian brand to the shampoo brand, many retailers have provided a "stocking suit" for this year's "618" shopping festival. (Author sophie yu et al., Translated by Ding Yuqing)

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