Consumer observation 丨 Klissine trapped the store storm, and the 250 million prepaid card was not redema caused by heated discussions

Recently, Christine, known as the "baking first share", has suspended business in many places due to abnormal operations. The 250 million prepaid card cannot be redeemed, causing consumers' attention and concerns.

As one of the earliest investment baking companies to enter China, Christine entered China as early as 1993. In February 2012, it was listed on the main board of the Hong Kong Stock Exchange. area. Among them, Shanghai is the company's main source of revenue, with revenue accounts for more than 60 %.

At present, Shanghai Klissin Food Co., Ltd. has not accurately transmit card information or reports to business information. Its credit level is D -Class, and the company's credit code is red code, which is included in the credit red warning unit.

Later, on July 22, Shanghai Christine Food Co., Ltd. issued a "Notice" and stated that "the new crown epidemic since 2020 brought a heavy blow to the operation of Christine. It was the stagnation of our business development. "The company stated in the" Notice "that Christine is still" stubbornly struggling and trying to start again. "At present The store will open on August 1st.

Although the closure of Krissin's store this time is "feelings" for consumers, how to fulfill the prepaid card on hand has become a hot discussion and concern for consumers.

In fact, in daily life, with the rapid development of electronic consumption and credit consumption, prepaid consumption has gradually become a common consumption method; catering cards, supermarket shopping cards, beauty cards, haircuts, fitness cards, car wash cards, many consumption Those who have done prepaid cards, prepaid consumption is increasingly popular.

Ideally, buyers and sellers can achieve a win -win situation. Consumers can get real discounts such as discounts and project gifts, and also avoid the trouble of each payment; for merchants, not only can we integrate funds and expand the scale, but also use this method to lock the source of customers.

Although this consumption method can promote consumption and prosperity to a certain extent, there are some chaos in the development process. When running the card, the merchant promises various discounts, but once the service is dissatisfied and the shop is closed, the refund of the card will become annoying. Some consumers do cards because of an impulse or merchant induction. They have not been consumed, or they are not satisfied with the service after consumption. They want to refund the card but are rejected; Enjoying services, the remaining money is difficult to recover ...

Why do you sometimes get a card if you know that there are risks? Many consumers say that "high concessions" is the reason why the prepaid card is the most. "Significant discounts and generous gifts are the operators. Many merchants induce consumers to buy prepaid cards through a limited time discount or prepaid preparation of prepaid or recharge first orders." In the face of various discounts, consumers will inevitably impulse cards.

According to the "Annual Report on the Protection of China's Consumer Rights Protection (2021)" released by the China Consumer Association in April this year, prepaid consumer disputes have always been the difficulty of consumer rights protection. In 2021, affected by the fluctuation of the new coronary pneumonia's epidemic, consumers paid in the early stage, and complaints that were difficult to refund in the later period increased significantly year -on -year.

So how to avoid the risk of prepaid card use?

Industry insiders said that for consumers, they must also realize that the prepaid card itself has the risk of unable to pay. When purchasing, you should choose a business with a good operating condition as much as possible. After purchase, you should also consume as soon as possible within the validity period to avoid unnecessary losses. If there is a payment dispute, seek help from the regulatory authorities as soon as possible.

Cover Journalist Mother Qi

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