"2022 Global Brand Top 100 List" is released!The only company in Shandong is on the list

Qingdao Daily/Guanhai News, June 15th. Today, Global Brand Data and Analysis Company Kaidu Group released the "2022 Kaidu Brandz Most Valuable Global Brand 100" rankings, Tencent, Ali, Huawei, Haier, etc. The 14 Chinese brands were selected, showing that "Chinese companies with powerful brands are more tough." Among them, Haier has been listed as the only IoT ecological brand in the world for four consecutive years, and the brand value has achieved adversity growth, ranking 63rd in the world. This is also the only company in Shandong.

The CEO and Kaidu Brandz Global Chairman of the Greater China Greater China, Wang Xing, commented: "In the past year, the global market has multiple pressures, risks and complexity. The growth of adversity has fully demonstrated the toughness and vitality of the new brand paradigm of ecological brands, making us more convinced that ecological brands are new engines for sustainable growth. "

The digital economy era calls the new model of the brand

The data of Kaidu Brandz is a hard currency in the field of global brand value evaluation. It combines rigorous financial analysis with a wide range of brand assets research, which has quantified the contribution of the brand's financial performance of the brand. Since 1998, Kaidu Brandz has surveyed more than 4 million consumers in 51 markets around the world, involving 19,000 brands.

The BRANDZ list in 2022 shows that in the past year, the total value of the most valuable global brands in Kaidu Brandz has increased by 23%to $ 8.7 trillion. At the same time, the selection threshold of the list has increased by 12%to US $ 21.2 billion. Under the influence of the unreasonable changes and centuries of the century, the global leading brand can perform such a performance, which fully highlights the important role of strong brands in responding to global economic uncertainty.

The performance of Chinese brands is still tough. 14 companies have entered the top 100 lists, showing strong brand strength and creating the foundation of world -class brands. Among them, Haier continued to build a new paradigm of the Internet of Things ecological brand. The brand value achieved a strong growth of 33%. It has been the top 100 in the world for four consecutive years as the only IoT ecological brand, ranking 63rd.

The global strength of Chinese brands is exactly the external manifestation of the sustainable and stable and healthy development of China's economy. In the past ten years, China has continuously expanded the breadth and depth of economic development, and has become the world's second largest economy, the largest industrial country, the largest cargo trading country and the world's second largest consumer market. The world is first. More importantly, China has become a leader in global economic growth in the context of the epidemic, and injects "living water" into global economic development. These not only bring sufficient confidence to Chinese brands, but also provide the stage and energy of innovation and development.

The brand that leads must be the brand of the times. In the traditional industrial era, product brands have been born. The Internet era has spawned platform brands. The new features of the digital economy era are calling for new brand paradigms, which is the rapid development of ecological brands. The insight on the Brandz list shows that "the ecosystem brands that adhere to the full -link innovation and diversified expansion will be able to steadily enhance the brand value." It can be seen that ecological brands are the brand paradigm for this era. New engines that are continuously growing.

Ecological brand building a new engine of enterprise growth

In this change far exceeding the previous era, the sustainable development of the brand faces more complicated challenges. From the annual Brandz list, you can see one or two: There are 37 brands in the list this year, and there are 6 new brands from different industries. However, how many new brands are on the list, how many brands have lost.

In this regard, Wang Xing believes that brands are always the best amulets and accelerators for enterprises. The Brandz report proposes that it only depends on the brand's risk of a certain industry or market, and the brands from branches and scattered leaves to multiple industries and markets have grown faster, often exceeding the average increase. Haier's ecological practice just proves this view and has been regarded as a typical representative of global brand innovation. Haier interpreted the "China Plan" of the uncertain era of uncertainty in the world with the Internet of Things ecological brand paradigm, becoming leading the world to lead the world. Reference sample for brand transformation and upgrading.

The continuous growth of brand value is the result of Haier's always settlement of the times and actively embrace changes. Facing the tide of the development of the digital economy, Haier Group focuses on the three main business of smart families, industrial Internet and great health. Based on scientific and technological innovation, it has created a new ecology that leads the support of science and technology.

Zhang Ruimin, the founder of Haier Group and Honorary Chairman of the Board of Directors, proposed that in the era of the Internet of Things, products will be replaced by scenes, and the industry will be "re -enjoined" by ecology. By creating a three -level brand system of high -end brands, scene brands and ecological brands, Haier realizes the upgrade from products to scenes and ecology, and creates ecology to meet the needs of continuous iteration with ecology. At the same time, Haier aggregates ecological resources and exerts ecological joint efforts, helps the digital transformation and upgrading of thousands of industries, and contributes for industry enterprises to relieve difficulties and contributes to economic development.

In the field of smart family, the scene brand Sanyi Birds around the field of home improvement, home, home appliances and other fields provides users with "1+3+5+N" full -house smart whole scene plan. Take smart kitchen as an example. It is limited to hardware such as refrigerators and kitchen appliances. Instead, it is created with ecological parties such as designers, cabinet companies, to create a solution for users to create an overall kitchen smart scene. In the field of industrial Internet, Kaos uses the ecological empowerment model of "large enterprises and small enterprises sharing", allowing SMEs to quickly make up digitalization based on the industrial Internet platform. The Ruzhong refractory material company in the energy industry jointly opened the smart digital kiln reconstruction project with Kaina, and the energy consumption cost was reduced by 15%, and the energy consumption cost was reduced by more than 1 million yuan. In the field of large health, Haier Biomedical integrated the Internet of Things digital technology with low -temperature storage technology, innovating the "total wisdom vaccine full scene" plan and smart blood network scenario plan to protect the health of the people. As Brandz officially evaluated, "successful transformation into the Internet of Things ecological brand Haier has achieved adversity growth in the turbulent market environment. The direction.

However, this is just the first step of the Long March. Haier hopes that through continuous exploring ecological brands, it will drive more enterprises to transform ecology, and then contribute greater power to China ’s world -class enterprises with excellent products, brand excellence, innovation, and modern governance. (Qingdao Daily/Guanhai Journalist Yang Guang)

- END -