Jia Nailiang apologize
Author:Global Times Time:2022.07.26
Today,#趣 今天#,#Jia Nailiang apologize#and other related topics to appear on the hot search.
On the evening of July 26, the actor Jia Nailiang issued a statement saying that I pay close attention to the relevant public opinion of the historical background of the Fun Store brand, and I feel guilty and apologize. Regarding the brand cooperation of Qudian, he did not recite the experience of the brand's predecessor, which is his own negligence. After finding the problem, the two parties have canceled the contract as soon as possible, and there is no subsequent cooperation.
Screenshot from Jia Nailiang Weibo
Recently, Jia Nailiang collaborated with Qundian to bring the prefabricated vegetable product of the Mochian brand. A large number of netizens commented on Jia Nailiang's related Weibo to stop cooperating with fun shops.
It is reported that this apology was caused by the previous live broadcast of the Fun Store fire.
On July 17th, the Fun Store 717 Food Carnival was held in the live room of Douyin "Boss Luo". In the live broadcast room, Du Yanxu, the head of the prefabrication of the fun shop, Luo Min, the founder and CEO of Qudian, the star Fu Shouer, and the spokesperson for the prefabricated dishes, Jia Nailiang, successively on the stage for 16 hours.
The data shows that the live broadcast of the live broadcast is up to 19 hours, with a total of 95.87 million venue views, 9.56 million copies of sales in a single day, and Douyin account "Fun Store Lo Luo". 15 hours ranked first in the Douyin Live Room.
Among them, the main force of the sales volume was 59.9 yuan of boiled fish, with sales of single products exceeding 1 million, and sales reached 750.73 million. In addition, the sales of 9 dishes such as sauerkraut fish, boiled meat slices, beer ducks, etc. have exceeded 10 million. Cicada mother data shows that the cumulative sales of the live broadcast reached 250 million yuan. Luo Min said that in the next three years, 100,000 users will also support the opening of offline stores.
Starting from campus loans, seeking transformation many times
It was also this live broadcast that made the long -awaited fun shop returning to the public's sight.
Public information shows that the fun shop that transformed into prefabricated dishes was formerly a fun installment for college students to provide installment consumption, and Luo Min was the founder.
On October 18, 2017, Qudian was listed on the US New York Stock Exchange, with a issuance price of $ 24. When it went on the market in the United States, it issued a total of 37.5 million shares, raised about 900 million US dollars, with a market value of 8.3 billion US dollars. On the first day of listing, the stock price of Qudian rose to $ 35.45 for a time, with a market value of $ 12.2 billion.
However, as domestic regulations are stricter, the "campus loan" business of Qudian will be turned off. Fun Store's performance has continued to decline, and the stock price has repeatedly reached a record low. In March of this year, the stock price of Qudian fell to $ 0.63, a record low. Because the stock price hovered under $ 1 for a long time, Qudian also received a delisting warning.
In recent years, Qudian has tried many businesses, including automotive retail projects, Dabai Automobile, luxury e -commerce platform, and children's quality education projects. However, these transformation projects cannot bring Fun Store out of the situation of decline in performance.
In the first quarter of this year, Qudian launched a prefabricated vegetable business and opened live and cargo. On April 14th, Qudian announced that in the future, the credit business may be terminated and new food food business will be launched, which is actually the "prefabricated vegetable" industry.
Qudian revealed that its Foodian food business was tried in March 2022. For the working -class family, users can place an order online through small programs. Luo Min, the founder of Qudian, has high expectations for the new business. He said: "We look forward to our instant catering business will become an important source of income in 2022. Since its establishment, we have accumulated extensive knowledge of Chinese consumers since its establishment. And deep insights, this together with our technical ability has promoted our competitive advantage in this new business efforts. "
After the business was launched, on the evening of June 15, Luo Min started the live broadcast on his vibrato account "Fun Store" to promote the prefabricated vegetable business of the company nationwide. Luo Min has previously tried the live broadcast, but the sales of prefabricated dishes are limited to Guangdong. On June 15th, the prefabricated dishes of Qudian were officially released nationwide.
Crazy brushing gifts by "Eastern Selection"
Luo Min, CEO, CEO, who returned to the public vision with the above live broadcast, was rushed to the hot search again because of the "Eastern Selection" gift.
It is reported that on July 18, Luo Min gave gifts such as "Carnival" and "Rockets" (virtual gifts from a short video platform) in the live room of "Eastern Selection". According to the platform rules, it is worth 30,000 to shake coins, and one dollar can buy ten shake coins, so a "carnival" is 3,000 yuan.
对此,已离场的董宇辉又多次返场并“劝退”该刷礼物行为:“新东方财力还是比较让大家放心的,刷嘉年华这种行为我们不提倡……如果真的关注我们,把These (brush gifts) money to buy some agricultural products, send them to their own employees, do a good deed, thank you for everyone ... Don't brush it again. Go, buy something, come on, I believe you can ... "
Perhaps because Luo Min did not hear the dissuade reward, afterwards, "Eastern Selection" was blackened. On July 19, Luo Min himself released a video response: "I went to the East to select the live broadcast room after my own broadcast. I brushed some gifts to indicate that Teacher Dong lived hard and I felt the same. Some of the remarks in the live broadcast may let some friends misunderstand me because Teacher Dong pulled me black. Unfortunately, I couldn't see the live broadcast by Teacher Dong. "After the above incident, there were thousands of. The user left a message on the recent video of Luo Min's Highlight, and there were some comments that questioned the hype and the past campus loan business of the Fun Store. Subsequently, Luo Min set the comment to "the author only allows friends to commented."
It is quite interesting, and then Dong Yuhui also responded to Rhiehin Luo Min in the live broadcast. Dong Yuhui said, "Eastern selection is the company's number, which has nothing to do with my person. The director of the director has just graduated from college, and sometimes some personal grievances. He wants to pull black. After hearing it, he feels very reasonable."
Source: Observer.com Comprehensive Securities Times, etc.
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