Post Office Coffee Beijing First Store is settled in Wangjing

The post office coffee expansion is accelerated. Following the opening of the first campus store of the post office coffee on June 6, on July 24, the post office coffee Beijing's first store officially opened at Wangjing Xiaojie. This is the first coffee shop in the post office coffee independent of the traditional post office business hall.

The relevant person in charge of the post office coffee said that the current post office coffee has three types: CBD stores, scenic spots and campus stores. In the future, it will continue to lay out in the national market and continue to expand stores.

"Layout coffee business does not mean that the business must become a big profit growth point." Lai Yang, a member of the Professional Committee of the China Commercial Federation, said in an interview with the Securities Daily that for many cross -border enterprises, it is more more than many cross -border enterprises. Most of them are to empower the original business through coffee and other businesses, expand service scenarios, shorten the distance from users, and give corporate brands a new image.

On July 25, a reporter from the Securities Daily visited the post office coffee store located on Wangjing Xiaojie. The store consists of three parts: coffee production area, outdoor rest area and cultural and creative dessert area. Although the area is not large, there are many consumers who come to line up. There are also takeaway brothers to buy legs at the door.

According to the in -store menu, the products of the post office coffee include the basic categories such as American, latte, and several special coffee. The price ranges from 12.8 yuan/cup to 28.8 yuan/cup. In addition, the post office coffee cultural and creative area also displays cultural and creative products with Chinese post postcards, envelopes, cups, and cups, as well as cake desserts with tea and various flavors, attracting many consumers.

Regarding China's postal diversified development coffee business, Shenzhen Siqisheng Company CEO Wu Yanqi told the Securities Daily reporter that in the competitive coffee track, the post office coffee has a certain competitive advantage. It has been distributed to the sinking market. The transformation into a new post office can have a leisure effect in addition to mailing and other functions, and is loved by young people.

Through diversified business development, China Post's "old -fashioned name" is emerging.

In addition to cross -border new tea drinks and coffee tracks, China Post is also actively exploring live e -commerce. Open the Douyin platform to search with keywords "Postal Live". Most of the products are agricultural products.

In fact, as early as 2020, China Post began to get involved in live broadcast, and once tried to bring the goods on multiple platforms such as Kuaishou. In September 2021, China Post hosted the China Post New Media Anchor Contest. Since then, the China Post MCN Operation Center is established to be responsible for the full -chain business operations such as anchor training, professional support, and supply chain cooperation.

At the National Postal Rural E -commerce Development and Promotion Conference in 2022, Coronin, deputy general manager of China Post Group Corporation, said that in 2021 Agricultural product base, 718 counties completed the construction of a third -level logistics system and built 100 agricultural product production warehouses. In the first quarter of 2022, the cumulative revenue of e -commerce distribution achieved a total of 5 billion yuan, an increase of 30%year -on -year. (Reporter Xiang Yan Tao Learner He Wangjuan)

[Editor in charge: Huang Hao]

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