Fund direct sales difficulty!Many fund companies have announced the suspension of its direct sales apps

In recent years, when buying funds, third -party agencies/platforms have been favored. In this context, some fund companies' self -operated apps have begun to choose to go offline their direct sales apps.

On March 5, 2022, Fang Zhengfubon Fund issued an announcement on suspending the operation and maintenance service of the Founder Fangfang Fund APP, saying that the company will suspend the operation and operation of the Fangzheng Fubon Fund Application software from March 10, 2022, 2022 repair service.

As early as November 2020, Debon Fund announced that due to business adjustments, the operation and maintenance services of the Debon Fund App mobile phone application software were terminated. In June 2019, CITIC Promotion Fund announced the closure of the company's online direct sales, subscription, purchase and fixed investment (only online transactions), and changed to online sales through Tiantian Fund.

According to the first quarter of the public offering sales of the China -Foundation Association, the scale of the mixed stock insurance was in the first quarter, and in the first quarter, the securities firms had a scale of 113.66 trillion yuan, an increase of 21.02%month -on -month, and the proportion increased to 19.24%, which was increased from the fourth quarter of last year. 197.4 billion yuan; the bank's maintenance scale was 324.69 trillion yuan, a decrease of 14.24%month -on -month, accounting for 54.95%; the scale of independent fund sales institutions was 14.883 trillion yuan, a decrease of 12.62%month -on -month, accounting for 25.19%; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; insurance; And the agency has a scale of 36.9 billion yuan, an increase of 4.5 billion yuan over the fourth quarter of last year.

In terms of non -shipping scale, in the first quarter, brokerage firms had a scale of 124.73 trillion yuan, an increase of 22.8%month -on -month, accounting for 15.82%; bank insurance scale was 384.48 trillion yuan, accounting for 48.77%, which was 48.77%, from the fourth fourth last year last year's fourth last year The quarterly decreased by 550.4 billion yuan; independent fund sales institutions maintained a scale of 274.77 trillion yuan, accounting for 34.85%, a decrease of 129.2 billion yuan from the fourth quarter of last year. The quarterly increased by 5.9 billion yuan.

It can be seen that in the first quarter of 2022, in terms of the size of the mixed stock and the scale of non -goods, the size of the independent fund sales institutions declined.

In the face of the above -mentioned fund sales pattern, industry insiders believe that different channels of public fund sales markets have their own characteristics.

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