"Keeping money bags" popularized financial knowledge and Zhejiang's financial knowledge "Cloud Class" walk into Zhejiang Elderly Open University

Author:FM95 Zhejiang Economic Broadca Time:2022.06.15

How much is the elderly over 60 years old in Zhejiang? According to authoritative statistics, as of the end of 2021, the population over 60 in Zhejiang Province had 12.52 million, accounting for 19.1%. This trend is still increasing year by year. With the development of the population aging in my country, the elderly groups are regarded as "target" customer groups. They have tried their best and various scams, and they have stared at the "money bags" of the elderly.

In order to protect the "money bags" of the elderly, to ensure that their old age life is more peaceful and happy. On the afternoon of June 15th, guided by the People's Bank of China Hangzhou Center Sub -branch, Zhejiang Banking Insurance Bureau, Zhejiang Provincial Public Security Department Economic Investigation Corps, China Merchants Bank Hangzhou Branch, Zhejiang Elderly Open University, Zhejiang Radio and Television New Media jointly sponsored Zhejiang financial knowledge " The first event of the classroom, focusing on how the elderly would prevent the theme of fund -raising fraud.

Hu Yan, director of the Consumer Protection Division of the Hangzhou Center Sub -branch of the People's Bank of China, Tang Jingyu, deputy director of the Consumer Protection Office of Zhejiang Supervision Bureau of the Banking Insurance Regulatory Commission, and Zhang Dong, president of China Merchants Bank Hangzhou Branch, also came to the event site. Nearly 16,000 students from the main venue of Zhejiang Elderly Open University Organization and the community education running units at all levels in the province watched the live broadcast simultaneously through the "Cloud Classroom" live broadcast platform. There are more than 236,000 online audiences watching the live broadcast platform. The cumulative influence of the event online and offline covers more than 250,000 people.

This event makes full use of the combination of online and offline to effectively expand the publicity of the audience. Financial propaganda through offline zero -distance preaching and wide online communication linkage, so that more elderly people benefit through publicity activities and consciously improve the ability to prevent financial risk prevention through publicity activities, consciously improve the ability of financial risk prevention capabilities Essence The lecture video will also provide on -demand viewing on China Blue Telecom and TV, so that the elderly can learn practical anti -fraud knowledge at home without leaving home.

At the beginning of the propaganda activities, Hu Yan, director of the Consumer Protection Office of the Hangzhou Center Sub -branch of the People's Bank of China, first delivered a speech for the event. He said that strengthening the publicity of financial knowledge and improving the financial literacy of the people is an important responsibility of the financial management department, and it is also the social responsibility that financial institutions should perform. Zhejiang's "Cloud Classroom" series of courses in Zhejiang's financial knowledge. Elderly friends better master the necessary financial knowledge and effectively improve their ability to cope with financial risks.

Then Zhang Min, the political commissar of the Economic Investigation Corps of the Zhejiang Provincial Public Security Department of the Zhejiang Provincial Public Security Department, gave a special lecture on "Preventing illegal Gamination of Pension" to the elderly friends present. Funding "to inform everyone how to prevent it; Xu Zhenjing, the president of China Merchants Bank Hangzhou Branch Zhongshan Branch, also shared the case that happened at the bank outlets to prevent fraud, reminding elderly customers not to believe the so -called high -interest financial management and other fraud methods; Yan Yi preached "How to Use the Bank Card safely" to the elderly, informing the elderly friends to use the bank card correctly to protect the security of bank card funds.

At the event site, a financial knowledge consulting service desk was also set up to distribute prevention of telecommunications fraud publicity materials to the elderly participating in the event. The anti -fraud promotional video has resonated with the trainees watching on -site.

In June, China Merchants Bank Hangzhou Branch will continue to carry out online and offline diversified mission work, focus on focusing on the elderly group, use new media and other promotional channels, and through micro -video, WeChat long maps and other methods to remind the elderly to reasonably choose to choose with their own characteristics. Adapt to financial products and services, enhance the awareness of risk prevention and the ability to protect rights in accordance with the law.

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