Tims China ’s listing welcomes major breakthroughs, Tims will become Star Buck or Ruixing?

As we all know, the coffee market is a very important market in China recently. Above this market, the major market participants can be described as eight immortals across the sea. Tims plays an important role in it. Not only does it get Tencent's investment, we will realize the listing immediately. What should we think of major breakthroughs in TIMS listing? Will Tims become Ruixing or Starbucks?

1. TIMS China listing has a major breakthrough?

According to the interface report, the Canadian coffee chain brand Tim Hortons China (hereinafter referred to as "Tims China") has made new progress in listing in the United States.

Special purpose acquisition company Silver Crest updated news that it would convene a shareholders 'meeting on August 18. After the shareholders' meeting approval, Silver Crest and Tims China will be listed.

At the Silver Crest's shareholders' meeting, at least two -thirds of ordinary shareholders in favor can pass the merger proposal; if the merger with TIMS China failed, Silver Crest will continue to find the right goal. The latest period is that the latest period is On January 19, 2023, if it is not available to TIMS China or other businesses, it may face dissolution and liquidation.

According to public news, Silver Crest was initiated by Ascendent Capital Partners, a private equity company focusing on the Chinese market. Last year, the company raised 345 million US dollars in the IPO and was looking for the goals of high -growth consumption and consumer technology fields.

Tim Hortons entered the Chinese market in 2019. In May 2020, it received a strategic financing of Tencent's hundreds of millions of yuan. After 9 months, it announced the second round of financing. Following investment ------ have been favored in the capital market, and it has become the source of its foundation for listing.

According to "Fast and Self -Store" reports, TIMS China entered the Chinese market in 2019 and received two rounds of financing in just 3 years, which is favored by the capital market. As of the end of 2021, TIMS China has 30 flagship stores, 275 standard editions and 85 TIMS Go shops. At present, TIMS China Chairman Peter Yu, the chief CEO of China is Lu Yongchen. Silver Crest was initiated by Ascendent Capital Partners, a private equity company focusing on the Chinese market.

In addition to the coffee categories currently owned by TIMS China, in addition to coffee coffee, latte, Kabucchino and other conventional free -coffee categories, there are also some localized attempts such as milk coffee and fruit coffee. In addition to drinks, TIMS Chinese products also include warm food and shell fruits made from back kitchen. The price is between 15-30 yuan and between Starbucks and boutique coffee. Different from Tim Hortons's positioning in Canadian civilians and after buying, such pricing is slightly high -end in China and will become its competitive bottleneck.

2. Tims China Star Buck or Ruixing?

On the Chinese coffee market, we have repeatedly emphasized that the Chinese coffee market has huge market opportunities. The current tracks are extremely competitive. The low -end price Manner, as well as low -end price fast food restaurants, convenience stores, and canned coffee. With the development of the coffee industry in recent years, more and more market competition has begun to fill it. Late, but the fast -growing coffee brand, through its relatively moderate price and better taste, forms a larger market competitiveness for TIMS China. What should we think of the listing of TIMS China?

First of all, Tims China ’s listing is almost a matter of nailing on board. Since TIMS China announced that it is going to sprint to go public, we have actually said that for the current TIMS China, although this is a Canadian coffee brand, in fact, it is a market company raised by Internet capital, just like As mentioned earlier, many giants such as Tencent, Sequoia Capital, and Zhongding Capital have participated in his investment, and Tencent even took the initiative to take the initiative to lead the investment. In this case, TIMS China can be said to have a strong capital market itself The company of genes, such a company wants to realize it, is actually its deserves. In addition, the precedent of the current successful turn of Ruixing Coffee is in it. It will not be difficult to achieve listing.

At the same time, Tims China ’s listing method is not relatively difficult direct IPO, but chosen the easier listing method Spac. According to Wall Street, SPAC is essentially a cash shell company. The only purpose of its establishment is to use it. The high -quality target of funds raised by the IPO to acquire the first -level market, realize the rapid listing of private enterprises and seize a generous return from it. Life span is usually two years. Compared with the direct listing method, the SPAC listing model is undoubtedly simpler, and the process of listing is easier. In the background of the relative environment of the entire capital market, TIMS China also chooses to go public in the way of SPAC. There is too much market difficulty, and its obstacles to listing are relatively small. Secondly, although it is easy to go public, it may not be easy to make a profit. According to FoodBud reports, TIMS Coffee China ’s revenue in 2019, 2020 and 2021 was 57.257 million yuan, 210 million yuan and 640 million yuan. The revenue in 2021 was three times the 2020, from the growth rate of growth, from the growth rate of growth, from the growth rate of growth, from the growth rate of growth, from the growth rate It is very fast. However, the overall net loss is also expanding. The net losses in 2019, 2020 and 2021 were 87.828 million yuan, 140 million yuan and 380 million yuan, respectively.

We can clearly discover from the data that Tims China ’s losses are increasing. This kind of celebrity capital blessing, losses continue to increase, but the logic of rapid development and even sprinting makes people look like Rui Xing before the mines may be a problem that Tims is currently on the market.

For TIMS China, as a new coffee company, the logic of its own development is to follow the development law of the Internet, promote the development of its own business through large -scale marketing, and then continuously increase the number of stores through the form of capital leverage The index level of the number of stores has continuously made its own assets, so as to obtain more capital market advantages. This is a common gameplay of Internet coffee companies. For the current TIMS China, listing will not be too big, and financing is also its best operation, but the biggest problem is how to make yourself really achieve effective profit after listing. After all, the current capital market does not believe in the story. Believe in performance, TIMS China has little time to go public, and it will not be too long to give a profitable window period.

Third, Tims China Star Buck or Ruixing? On the current Chinese coffee market, the coffee companies that everyone is most familiar with is undoubtedly Starbucks and Ruixing. Starbucks as the old coffee company itself is synonymous with American coffee culture, and Ruixing is a typical representative of Internet coffee. The reappearance of Dongshan, for the two, Tims China is actually more like a combination of the two.

From the perspective of the store, Tims China successfully practiced the development model of Starbucks and its own coffee store in Canada. Many friends from Beishang, Guangzhou and Shenzhen are used to drinking coffee in Tims Chinese stores to talk about things. Tims China's advantage is undoubtedly very significant in this regard.

From the perspective of users' habits, because Tims coffee is a coffee company led by Tencent, itself has the Internet style. Whether it is making products from their own, or the entire process of ordering or service, the Internet is full of Internetization. Logic, at this point, it is very similar to Ruixing Coffee, but its own price is slightly higher than Ruixing Coffee.

Therefore, we can TIMS is a combined coffee company. The model is the combination model of Starbucks and Ruixing. However, for it, it is not a problem for listing, but how to solve the problem of losses is the most critical. For TIMS China In the end, he must make a choice. In the end, whether there is a continuous expansion store or a continuous strengthening of a single -store store profit level. For the current coffee market, it seems that it is difficult to have both.

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