Live and cargo sales, let agricultural special products run from the Internet to the market

The live broadcast event was held in the Taiyuan Tyou Agricultural Products Exhibition Hall.

"With the rapid development of rural e -commerce, live broadcasts have become the 'accelerator' for the development of rural industries." Recently, in the Taiyuan special agricultural products display hall, Liu Yongquan, director of the city's modern agricultural development center , Three elements of goods and fields, carried out live broadcast and cargo sales, not only promoted high -quality products, upgraded the supporting industrial chain, hatched landmark agricultural special product brand, but also opened up the rural industry transformation and development 'last mile'. Revitalization provides a steady stream of "internal motivation '."

"Live Broadcasting" promotes the sales of agricultural special products

"If you place an order, you will give a love and pass a warmth." On July 10, the Yangqu Xiaomi live broadcast site held in the Taiyuan special agricultural product display hall. The anchor Dalin faced the camera, " As a geographical indicator of agricultural products, Xiaomi contains 18 kinds of amino acids and other elements that are beneficial to the human body. It is round and sweet. It can be made into porridge, porridge, or grinding into flour to make cakes. It is especially suitable for the elderly, children, pregnant women to eat ... ... "

In the live broadcast reporter, the number of fans of Yangqu Xiaomi gradually climbed from 40,000 to 94,000; on the live broadcast interface, flowers and help emoticons quickly swipe the screen. The person in charge of the relevant departments of the Agricultural and Rural Bureau of Taiyuan City, Guzi Planting Experts and Enterprises in the Taiyuan Agricultural and Rural Bureau also communicated with fans from the aspects of the Yangqu Xiaomi brand construction, the history of Guzi planting and planting technology. Fans share the effects of tasting, win more likes and orders ...

It is understood that the hall is established by the Taiyuan Agricultural and Rural Bureau and officially launched in May this year. It has established brand promotion and product marketing platforms for the city and the province's agricultural product processing enterprises. need.

Donghu Lao Chen vinegar, Yangqu Xiaomi, Qingxu white wine, Lou annoying pure grain eggs ... At present, the hall brings together more than 100 varieties of more than 50 agricultural product processing enterprises in the province, and has made live bands for more than 10 products. Sales of goods are of great practical significance for starting the brand strategy, improving agricultural quality and efficiency, and continuously increasing farmers' income.

"E -commerce+Live" is called Agricultural Products Brand

According to Liu Yongquan, the live broadcast of Yangqu Xiaomi is another bold attempt for Taiyuan's special agricultural products to move towards the national market. The government's innovative measures to woven the urban and rural information network and guide farmers to break through the market will play an important role in promoting the "Jin" named agricultural products in Shanxi's characteristics of "Jin".

In recent years, the city has led the "special" and "excellent" strategy. It has adhered to quality farming, green farming, brand Xingnong, strengthening standards, promoting scientific and technological innovation, highlighting brand building, and building a number of green agricultural product production bases. Cultivated a group of strong agricultural enterprise groups and created a number of influential agricultural brands. Up to now, the city has obtained a total of 6 geographical indications agricultural products, 2 provincial -level regional public brands, 4 municipal -level regional public brands, and 10 functional agricultural products. In the district market, 9 brands are selected into the province's special agricultural product brand directory, and six brands have won the title of famous agricultural products in the six provinces in the central region.

Yan Jiansheng, deputy director of the Market and Informatization Department of the Provincial Agricultural and Rural Department, said: "Agricultural product brand is the foundation of the development and growth of enterprises, and is a key part of the development of the agricultural industry."

"Live and bringing goods" helps rural revitalization

The reporter was informed that at present, the new e -commerce format of live and cargo category has become a new growth point for stimulating economic development. For the rural economy, live broadcasts and goods not only sell the slow -selling agricultural products to all parts of the country, but also make the poor's confidence in poverty alleviation and getting rich.

The relevant person in charge of the Taiyuan Agricultural and Rural Bureau said that after the exhibition hall of the special agricultural product sales platform was put into operation, it focused on focusing on the national market and gathered, gathered, and aggregated for the development of the agricultural industry. By comprehensively integrating market resources and continuously optimizing the business environment, relying on third -party market -oriented operations, strengthening online and offline brands to promote the promotion and promotion, let Taiyuan "special" and "excellent" agricultural products enter the national high -end market. The healthy interaction of corporate and product brands. In particular, the normalization of "live broadcast and goods" not only sounds the brand of Taiyuan Agricultural Special Products, broaden agricultural products, but also become an important promoter for the transformation of rural industries.

Shanxi Economic Daily reporter Ou Zhiqiang

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