"Mozart in Outer Space" has a box office reputation, "Chen Sicheng" harmed Chen Sicheng

Mozart, who was highly hoped to ignite the summer film market, was dumb.

Chen Sicheng, who has continuously created a box office miracle in the Spring Festival, has to pay for his transformation this time.

"Mozart in Outer Space" has rushed to the street, Chen Sicheng's back pot

The lineup of "Chen Sicheng+Huang Bo+Rongzi Shan", coupled with the popular science fiction concept in recent years, has attracted much attention since the beginning of the project "Mozart in Outer Space". It is regarded as a rescue work. At the beginning, many fans predicted the box office to open up with a box office. However, as of the press time, Mozart, which was released for 9 days, was only 175 million in the box office, and the total box office of Cat Eye Professional Edition was less than 300 million.

Chen Sicheng, who has been regarded as a understanding of the market, has planted a big heel this time.

Regardless of the All -Star lineup such as Huang Bo, Fan Wei, and Yao Chen, even the cost of an ordinary fantasy film will not be too low. In an interview with entertainment, Chen Sicheng revealed that "Mozart of Outside Space" "costs not low, and the full -film IMAX camera shooting, there are many special effects", which is also "the first time he felt anxious."

At present, the film party has not announced the cost of the film. The cost of "Mozart in Outer Space" is between 250 million and 400 million. If this calculation is calculated, it takes at least 750 million yuan to recover the cost box office.

Overfield factors are superimposed, Chen Sicheng's film reputation is usually not too high, and this time, it has completely collapsed. The film of Douban has 5.1 points, which has now fallen to 4.8, which is the lowest of all the directors of Chen Sicheng.

The reason why such an embarrassing situation occurred, Chen Sicheng himself had to carry a pot.

The reason why types can achieve commercial success is largely from a relatively certainty. Because there is a consensus and agreement between the audience and the creator, as long as the film is labeled on a certain type of label, although there may be no surprise, the content is definitely not bad. Just like Hong Kong police bandits, even if the audience said for many years of "aesthetic fatigue", it still has a relatively stable market.

At the beginning of the film's propaganda, "Mozart of Outer Space" always focused on science fiction themes, and according to the type, it should be attributed to the science fiction film of "Wandering Earth". But in fact, "Mozart of Outer Space" is actually a fantasy film with fantasy. It is not a grand proposition such as alien civilization invasion and saving the earth. Essence Therefore, after the film was released, the reputation appeared polarized. Adults believed that they were fraudulent, and the children were happy.

In addition, Chen Sicheng is also departing from the expectations of the original audience.

"Mozart of Outer Space" can be so high before the release of the market, which is largely due to the expectations of the "Tang Tan Series" and "Mistake Kill Series" fans. But this time Chen Sicheng was so strange to them.

In recent interviews, Chen Sicheng once said, "In fact, Mozart is mostly called fantasy films, and it is definitely not a science fiction film. The real science fiction film is" Ballical Lightning "." After seeing his crash in the fantasy film, everyone will still do it for the collapse of the fantasy film. Does his true science fiction pay?

Can the "outer space trilogy" still have Chopin and Monet?

For a long time, Chen Sicheng has done the best movie IP -based and series of Chinese directors in recent years.

In 2012, Chen Sicheng's TV series "Beijing Love Story" had good reputation. Two years later, he moved to the big screen and directed the movie version of the TV series "Bei Ai". He first set aside the screen and harvested 406 million box office. This is not accidental. Soon Chen Sicheng used the "Chinatown Discovery" series to make the entire film industry look at each other.

In 2015, "Chinatown Detective" was born in the air, and the model of integrating "exotic style+detective+comedy" not only harvested the ultra -high box office, but also achieved a double harvest of the box office reputation. Since then, Chen Sicheng cleverly uses the lineup and framework of "Tang Tan 1" to constantly copy the box office myth. As of now, the "Chinatown Detective" series of movies have harvested a total of 8.743 billion box office. Since then, this series has been from movie to online dramas to animation, and has completed a in -depth and thorough IP continuation. This not only proves Chen Sicheng's super personal ability, but also provides successful cases for Chinese film IP series.

The success of the "Mistake" series of movies seems to be unexpected. Different from the original script of "Chinatown Detective", "Mistration" is actually an adaptation of movie works. The existence of the previous work makes the movie fresh and attractive, but the evaluation scale is extremely strict. In this situation, "Mistake killing" became the box office dark horse. "Mistake 2" continued this "exotic style+father love theme+suspense" style. Chen Sicheng made new IPs in a singing sound.

Regardless of whether it is "Chinatown" or "accidental killing", you can see that Chen Sicheng uses Hollywood -style industrialized standards to produce commercial blockbusters, but the foundation of all this success is inseparable from the great success of the first work in the series. In other words, only the first work can stand can there be two three or five.

Chen Sicheng's first plan for "outer space" was also a series of movies. In addition to "Mozart in Outer Space", there are "Chopin of Outer Space" and "Monet in Waito". But now that the head cannon is dumb, "Mozart" is destined to be the reputation and popularity of the sequel, and on the contrary, it may have the effect of persuasion.

Chen Sicheng once said in an interview that the reason why he was able to shoot such a film under "uncertain" is because he has accumulated a considerable high goodwill in the industry with several works before, "can you be eligible to shoot one like this like this. "Movie", even if the adventure failed, he could use other types of films to make the money lost money by other types of films. But the times are different, and the management may have no money or courage to make him adventure.

Earlier, Chen Sicheng himself also said, "When shooting this scene, the economic situation is better than now. I am fortunate to have some so -called business achievements before I have the opportunity to go to do some adventures."

Nowadays, the entire film and television industry is in a cold winter. Recently, the semi -annual report of listed companies has been released, and the film and television industry has encountered a sharp air again without any doubt. Among the 8 companies that released the semi -annual report, only Light Media and Huanrui Century have achieved profitability. Wanda Film, Beijing Culture, Hengdian Film and Television, Jinyi Film and Television, Shanghai Film, and Wendou Holdings are as small as less than tens of millions. The loss of hundreds of millions of yuan.

For a long time, Chen Sicheng's films have been deeply bundled with Wanda movies. This time "Mozart in Outer Space" is also voted by Wanda Movie. As a big gold master of this series, Wanda movies have not been good in recent years.

Wanda Film is the largest academic line in the country and the largest cinema investment company. Although it also has three subsidiaries in Wanda Film, New Media Eslite, and Mutual Interactive Interactive), it also accounts for not high proportion , Cinema business accounts for 77%of total revenue. The epidemic impacts the theater, and Wanda movies are damaged directly.

In the first half of the year, Wanda Film achieved a box office of 2.44 billion yuan (excluding service fee), a decrease of 31.3%from the same period last year, and the number of viewers of 57 million, a decrease of 38.2%from the same period last year. The fixed costs such as theater rents, depreciation, and employees' salary are high, which leads to a large loss of operating performance. It is expected to lose 52-60 million yuan. The profit of 639 million yuan in the same period last year was from profit to loss. The deduction of non-net profit is even more miserable, with a loss of 58-66 billion yuan, and the profit of 613 million yuan in the same period last year.

After seeing "Mozart with outer space" box office reputation, can Wanda Movie, who was in trouble, could believe Chen Sicheng twice again?

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