Perfect World 2022 The first half of the year has greatly increased strategic upgrades and achieved remarkable results

In the future, companies compete for competition will be comprehensive strength. From the perspective of deep perspective, it is closely related to the value concept advocated by the enterprise. In the past two years, the perfect world combines market development and changes. While clarifying the development strategy of "several real integration", based on the integration of technology and content, innovation, change, and transformation and upgrading in multiple fields shows the sense of responsibility of leading cultural and creative enterprises. According to the latest semi -annual report data, the perfect world has achieved good performance since this year, and the outstanding results of its strategic upgrade have been confirmed from the side.

Foundation in real integration strategy

At present, a new generation of information technology represented by the Internet of Things, artificial intelligence, cloud computing, and big data has developed rapidly. The digital economy that protruding from alien forces is reshaping the global economic structure and changing the global economic pattern. As a fusion economy, the digital economy is the product of the deep integration of digital technology and traditional industries. "Digital integration" has also become a trend in the development of traditional industries such as culture. In May 2022, the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council further emphasized the development strategy of the practical integration of the cultural industry.

Faced with this development trend of the industry, the perfect world has also carried out strategic adjustments in the past two years, further clarifying the development strategy of its own number of real integration, and actively exploring the use of fusion technology and culture, connecting tradition and future new means, digging deeper levels of deeper levels Spiritual cultural products.

Take the "Fantasy New Xianxian" mobile game, which is outstanding in the first half of this year, as an example. In terms of content in the content, this product has reproduced the cultural beauty of thousands of years through scenes, clothing, music, etc. In terms of technological innovation, the introduction of AI technology to automatically generate new forces and NPCs, providing users with a real and natural interactive experience, and reaching cooperation with Dolby Labs to integrate Dolby panorama experience in the game, becoming the world's first Du Du Du Du Du Du Du Du RPG mobile game than panorama.

It can be seen that "Fantasy New Xianxian" is the innovative game quality of the perfect world based on the integration of technology and content. With the help of the number of practical fusion, through the technical means of AR, VR, AI, cultural and creative products can be more three -dimensional and more content, more prominent Chinese cultural elements, promote young users to learn more about Chinese traditional culture, and let Chinese excellent traditional culture rejuvenate.

In the first half of 2022, the products such as "Fantasy New Xianxian", "Phantom Tower", "Perfect World: The Battle of the Gods" contributed a good performance increase, helping the game business steadily. According to the 2022 semi -annual performance forecast, it is expected to achieve net profit of 1.1 to 1.16 billion yuan in the first half of the year, an increase of more than three times over the same period last year. Good performance confirms the outstanding results of corporate strategic upgrades from the side.

Empowerment of multi -field innovation and change

Based on the overall integration of the development strategy of the overall number, the perfect world also conducts innovative changes and transformation and upgrading in multiple segments, which greatly enhances its competitiveness of its core business.

For example, in terms of game business, from last year, Perfect World has based on technical and content advantages to increase resource tilt and focus on the two core tracks of "MMO+" and "card+" to seek broader development space. Last year, the number and investment of Perfect World in the research game increased significantly compared with previous years, and at the same time increased their incentives for core R & D teams. With the transformation of the transformation and the release of performance potential, the growth rate of the perfect world game business has achieved obvious growth. The net profit achieved net profit in the first half of the year was 1.16 to 1.2 billion yuan. It is expected to increase by more than four times year -on -year. It's nearly 20 times.

In terms of overseas development, Perfect World has re -examined and adjusted overseas business since last year. After the adjustment, the company's overseas business layout is clearer, the overseas R & D team is more refined. The overall overseas business revolves around the strategy of "domestic products to go to sea+localization of overseas", and its performance has also improved significantly. Among them, "Fantasy New Xianxian" mobile game launched in many places overseas in March this year. "Magic Tower" is also tested overseas in many places. It is expected to officially launch overseas markets in the near future, becoming a perfect world performance increase in the second half of the year trump card.

In addition, the Perfect World Steam Platform announced the first game conference. More than 80 new games have appeared at the "Steam Platform Conference". In the future, the steam platform will continue to carry out in -depth cooperation with domestic and foreign manufacturers to assist domestic boutique independent games to go to sea. Can support the localization and commercialization of overseas masterpieces. In terms of film and television, Perfect World has always adhered to the fine content route. Recently, in combination with market variables such as epidemics and industry policy supervision, we will further adhere to the principle of prudential and adopt more focused investment strategies to ensure the quality of film and television products.

Overall analysis, the perfect world performance in 2021 was briefly adjusted, but in the first half of this year, it quickly came out of the trough to achieve a great reversal. In addition to the release of business potential, it was also because the perfect world took into account the interests of many parties. Leading the industry's technological progress, using digital and cultural and creative solutions to drive partners to develop together, continue to practice public welfare, and strive to build a harmonious social relationship.

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