In the first half of the year, Ningbo's online retail sales exceeded 122.9 billion yuan!3C digital, clothing shoes and bags, home and home in the top three

A few days ago, the "Analysis Report on the E -commerce Big Data Analysis of E -Commerce in Ningbo in the first half of 2022" (hereinafter referred to as the "Report") was released. The "Report" shows that in the first half of this year, Ningbo had achieved a total of 122.91 billion yuan in online retail sales, ranking 3rd in Zhejiang Province, an increase of 10.4%year -on -year. Among them, Ningbo has achieved a total of 83.64 billion yuan in network consumption, ranking second in the province, an increase of 3.8%year -on -year.

3C digital, clothing shoes and bags, home and home in the top three

The "Report" shows that in June, Ningbo realized a retail sales of 30.80 billion yuan, an increase of 33.6%month -on -month.

Due to the influence of platform preferences and product attributes, Ningbo traditional enterprises or small and medium -sized online merchants choose the previous three e -commerce platforms to choose from Tmall, JD.com, and Taobao. In the first half of the year, Ningbo's total online retail sales on Taobao, Tmall, and JD.com accounted for 17.9%, 42.7%, and 39.3%of the total online retail sales of key monitoring platforms in the city.

From the perspective of the industry, the top three industries in Ningbo's online retail sales are 3C digital, clothing, shoes and bags, and home improvement, accounting for 40.9%, 16.1%, and 15.3%; 72.3%of the total retail sales.

In the first half of the year, Ningbo Consumers' online consumption enthusiasm was also high. Data show that in the first half of the year, Ningbo had achieved a total of 83.64 billion yuan in network consumption, an increase of 3.8%year -on -year. Among them, in June, Ningbo realized 23.75 billion yuan in residential network consumption, an increase of 50.4%month -on -month.

Xiangshan, Ninghai, and Yuyao ranked in the "top three online store praise rates"

As of the end of June, the city had 31,000 active online retail online stores on the key monitoring of third -party e -commerce platforms. Among them, 7,452 corporate stores (including 3973 Tmall stores) and 24,000 personal stores.

Judging from the number of active online stores, the top three districts (counties, cities) are Cixi, Lazhou, and Haishu District, respectively. The number of active online stores is 8,881, 6106, and 4,193. Among them, the flagship stores, franchise stores, and stores in the active Tmall online stores are 2617, 491, and 865, respectively, and the flagship store accounts for 65.9%.

From the perspective of the credit level of online stores, taking Taobao and Tmall as an example, in June, the average praise rate of Ningbo online stores was 99.3%; the average of product descriptions, seller services, and logistics service scores were 3.3 points, 3.3 points, and 3.4 points, respectively. The top three districts (counties, cities) in the top three online stores are Xiangshan County, Ninghai County, and Yuyao City, respectively. The praise rates are 99.7%, 99.6%, and 99.4%, respectively.

According to incomplete statistics, Ningbo e -commerce directly employed employees reached 92,000, driving 243,000 indirect employees.

Reporter Shi Xunchao

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