A month of skyrocketing 347%, the market value exceeded 16.5 billion Hong Kong dollars, and New Oriental found the "antidote"?

Bilingual with the goods, it completely brought the New Oriental, and also detonated the capital market.

According to the statistics of the financial and economic statistics, in the past month, the stock price of New Oriental Online has reached 347.57%, the latest closing price is HK $ 16.56/share, with a total market value of 16.572 billion Hong Kong dollars; The total market value of HK $ 17.88 is HK $ 30.342 billion; the increase in New Oriental American stocks is basically consistent with Hong Kong stocks, with 62.86%, the latest closing price is US $ 21.72 per share, with a total market value of 3.609 billion US dollars.

In fact, the "fuse" of "Detoning" New Oriental Online's stock price is that its oriental selection live room continues to explode. Its anchor Dong Yuhui has a huge traffic to the East selection. The average daily GMV and average daily viewing quantity has been among the live broadcast room of Douyin's head. Each live broadcast has exceeded 10 million, which has also led to the selection of Douyin fans to the current 6.8 million people in a short time.

The reaction was in the stock price, from June 10 to June 15th, the stock price rose 39.37%, 39.97%, 23.17, and 54.19%. Raise close to 100%.

So why does New Oriental Online be favored by the market? What is the logic behind? What is the continuity?

In the past, the method of live broadcast and cargo was more personalized and centralized models, and this live broadcast method was strong IP type, but with the scale of New Oriental live broadcast and replication, "dimension reduction" is "reduced". The blow method may reconstruct the live broadcast market, coupled with the gradual exit of the head anchor, which gives Oriental selection this huge opportunity.

In the middle of the night on June 12, Luo Yonghao's "retreat" statement was also indirectly selected by the East. Because to a certain extent, Luo Yonghao's IP is almost a live broadcast of the live broadcast of the Douyin platform. Its status is like Li Jiaqi to Taobao. After gradually fading, the Douyin platform may need a new traffic anchor to come in a short period of time. Make up the problems caused by the lack of super IP.

The selection of Oriental has also been paved for a long time. Their live broadcast of novel broadcasts can not only impress the audience, but also enrich the content of the live broadcast. Moreover, the anchor of the teacher is better than ordinary people. Therefore, the popularity of Eastern selection at this time is just right.

In summary, New Oriental reconstructs the live broadcast environment and has also caused the capital market to see the future imagination space of New Oriental. Therefore, the soaring stock price is only a previous response. With the upward transaction data, New Oriental will have more space in the future.

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